Michelle Urban is the founder of Marketing 261, a digital agency for startups. With a hands-on, get-it-done attitude, she focuses on executing measurable plans to get real results. For over 15 years, she’s helped business executives and marketing leaders build strategies for awarding winning companies like VerticalResponse, GoodData, SolarWinds (Librato and Papertrail), Layer, and productboard.
In all of her initiatives and campaigns, there are two things you’ll see over and over. One: they are expertly executed, and two: they produce real results.
- GoodData – Grew marketing sourced opportunities 42% by creating a weekly webinar program.
- Librato – Developed a content distribution plan that increased web traffic 10x.
- Layer – Launched a campaign that drove a 2,000% increase in leads.
- Productboard – Executed a newsletter strategy that increased signups by 35%.
Everyone knows that marketing is important, but here’s the thing — marketing for a startup is not the same as marketing for a Fortune 500 company. It takes a different state of mind, and a specific area of expertise. Michelle’s not here to talk theory. She’s here to make things happen!
Michelle’s a wanna-be writer and weekend windsurfer who occasionally binge-watches Netflix. Ask her about the time she danced with Oprah and Beyoncé on live television.
Specialties include: demand generation, marketing operations, marketing automation, content marketing, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), digital marketing, brand messaging, events, sales enablement, and project management
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I've worked with Michelle several times, and there's a reason for that: she's a marketing rockstar. Not only can she build solid plans and strategies, she knows how to execute like a boss. I appreciate her blend of analytic and creative expertise, and that she knows how to hustle while still keeping things fun.
Michelle and team are impressive! The feedback and ideas from our marketing strategy sessions were realistic and successful. A great marketing partner to have on our side at productboard.
Michelle is a great partner to any sales leader and organization. She has excellent business acumen and demonstrates a deep knowledge of lead generation, sales development, and marketing ops.
Michelle has helped us develop a go-to-marketing I am extremely confident in. She helped us understand the importance of knowing our target buyer (inside & out) and the value of having a strong value prop and positioning. My company is still in stealth mode and I am looking forward to working with Michelle on the the product launch and awareness. (Added bonus: Michelle is super fun and easy to work with. You'll look forward to meetings with her)