I am the founder of OpGen Media, a B2B Marketing Operations and Demand Generation services company. As a former demand generation manager, I realized that most vendors, agencies and publishers were not built to meet the needs of demand generation teams and their top challenges. We decided to change this and focus on unifying Sales & Marketing.
Since our founding, we’ve worked primarily with B2B SaaS companies, both SMBs and Enterprises such as Oracle, Citrix, DocuSign, Opentext, Criteo, Workfront, HP and more, and have influenced & sourced millions of dollars in pipeline and revenue for our clients.
For Enterprise clients, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients’ marketing and sales funnels.
For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.
Previously, I was a Demand Generation Manager at ProofHQ (acq. by Workfront) where I helped grow revenue from $5M ARR to just under $10M ARR in less than 2 years, and we did so profitably leading to a successful exit.
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