OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMBs to Enterprise organizations.
For our Enterprise clients such as Oracle, Citrix, DocuSign and more, our core focus is on acquiring net new prospects on a performance-model (cost-per-lead). We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients’ marketing and sales funnels. Since our founding in 2015, we’ve influenced & sourced millions of dollars in pipeline and revenue for our clients.
For our SMB clients, we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, content/SEO, in-market lead generation and more. OpGen Media is a Certified HubSpot Agency Partner, and either operates as a marketing lead for teams without a VP of Marketing or augments B2B marketing teams by filling in the gaps around marketing ops and demand generation.
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Working with OpGen Media has been a great experience. They were able to re-organize our marketing ops system and dial in our attribution model, which unlocked a number of insights. In leveraging those insights, OpGen Media executed a revised demand strategy, increasing leads by 242% without additional spend and a 57% increase in won deals. I'd absolutely recommend them to any B2B SaaS team in need of improving their Marketing/Sales operations and demand generation efforts
OpGen Media is our go-to marketing ops/demand generation agency partner for our B2B clients. They're extremely well-versed in all things marketing automation. They’ve also brought a tremendous amount of experience and knowledge on how to build marketing campaigns that are tailored to our individual B2B clients that have a 3-12+ months sales cycle on average. That knowledge and expertise have been invaluable.
We consider OpGen Media a core part of our demand and ops team, and they both act and perform like it. The numbers speak for themselves each month and quarter.
OpGen Media provided critical assistance with building our marketing operation infrastructure around HubSpot, as we use both their marketing automation and CRM at Artist Growth. In addition, they helped us implement a scalable outbound sales process which has been our largest outbound revenue driver to date, along with leading our paid advertising programs.