OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMBs to Enterprise.
Since our founding in 2015, we’ve worked primarily with B2B SaaS companies such as Oracle, Citrix, DocuSign, Opentext, Criteo, Workfront, HP and more, and have influenced & sourced millions of dollars in pipeline and revenue for our clients.
For Enterprise clients, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients’ marketing and sales funnels.
For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, in-market lead generation and more. OpGen Media is a Certified HubSpot Agency Partner, and acts as a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit for our clients.
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OpGen Media provided critical assistance with building our marketing operation infrastructure around HubSpot, as we use both their marketing automation and CRM at Artist Growth. In addition, they helped us implement a scalable outbound sales process which has been our largest outbound revenue driver to date, along with leading our paid advertising programs.
We consult with growth-stage SaaS businesses that are in a pivotal stage. They need to combine fast growth while implementing stable marketing & sales infrastructure quickly. I brought on OpGen Media’s demand generation and marketing operations services, knowing they could help us achieve just that for our clients, and we were never disappointed. They ‘get it’.