UpBuild is a technical marketing agency specializing in SEO, analytics, and CRO. UpBuild’s sweet spot is partnering with established organizations to take their digital optimization to the next level using bleeding-edge consulting with an in-house feel.

The best value is delivered in an ongoing relationship, and it’s like having a Director of Website Optimization on your team.

UpBuild was founded so that people who love technical marketing can make a living by doing their best work for clients they’re proud to partner with in a sustainable way. Senior Marketing Strategists focus on 3-4 clients max so they can dive deep into their challenges and work hand-in-hand with them, becoming a part of their team.


UpBuild was founded by Mike Arnesen in 2015. Ruth Burr Reedy, of Moz fame, joined the team in the second year. Now a team of 7, UpBuild still keeps it lean and efficient to provide the greatest pound-for-pound expertise in the industry. While Portland, Oregon is where UpBuild is officially located on paper, their 100% remote team operates across every US time zone and serves clients all over the world.


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 1 reviews
by Jenna Fallon, Digital Director on UpBuild
UpBuild Analytics/SEO

I’ve been fortunate enough to partner with Mike for over three years. He’s been and will continue to be my primary Analytics/SEO advisor. The UpBuild team has been quick to understand my business needs, can translate my business requirements into analytics, and lead me down a path to prove conversion to my executive team. It’s clear UpBuild is passionate about supporting clients and driving results for them.

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