UpBuild team leads the industry is technical SEO and advanced analytics. Our sweet spot is “technical marketing”, the overlap between the marketing and development skill sets.

UpBuild’s sweet spot is partnering with established organizations to take their digital optimization to the next level using bleeding-edge consulting with an in-house feel. The best value is delivered in an ongoing relationship, and it’s like having a Director of Website Optimization on your team.

UpBuild was founded so that people who love technical marketing can make a living by doing their best work for clients they’re proud to partner with in a sustainable way. Senior Marketing Strategists focus on 3-4 clients max so they can dive deep into their challenges and work hand-in-hand with them, becoming a part of their team.


UpBuild was founded by Mike Arnesen in 2015. Ruth Burr Reedy, of Moz fame, joined the team in the second year. Now a team of 10, UpBuild still keeps the team and operations lean and efficient to provide the greatest pound-for-pound expertise in the industry. While Portland, Oregon is where UpBuild is officially located on paper, their 100% remote team operates across every US time zone and serves clients all over the world.


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 3 reviews
by Mary Flynn on UpBuild
UpBuild is the real deal for SEO analysis and recommendations
Your Job Title: Product Marketing Director

UpBuild consistently produces high-quality analysis and actionable recommendations for improving our website's SEO performance. They are the real deal -- their expertise shines as brightly as their professionalism.

by Morganne Hatfield on UpBuild
Knowledgeable, Thorough & Responsive - The Best SEO Team Around!
Your Job Title: Demand Generation Manager

Mike will always be my #1 trusted SEO advisor and I'm very grateful to have had the opportunity to work with him at our prior agency, and now via UpBuild. He's built an incredible team who takes the utmost care to their work. I especially appreciated how easy it was to communicate with them (Slack is the best) on any issues or questions I had, no matter how big or small. They exceeded my expectations with all deliverables and I hope to have the chance to work with them again.

by Jenna Fallon, Digital Director on UpBuild
UpBuild Analytics/SEO

I’ve been fortunate enough to partner with Mike for over three years. He’s been and will continue to be my primary Analytics/SEO advisor. The UpBuild team has been quick to understand my business needs, can translate my business requirements into analytics, and lead me down a path to prove conversion to my executive team. It’s clear UpBuild is passionate about supporting clients and driving results for them.

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