Web Development Pricing Survey

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Welcome to Credo’s Web Development Pricing Survey!

Due to the tremendous response to our Digital Marketing Pricing Survey, our goal here is to provide the same framework and data as it relates to web development pricing.

We listen to hundreds of brands each year and speak with our partner agencies on a frequent basis. In both cases, most share a common pain point: difficulty and confusion in paying for–or pricing–development services.

Finding Pricing Parity

Understanding this lack of clarity, the main focus of this survey is to answer:

The average price agencies charge for web development services.
The average price brands pay for web development services.

To that end, we thank you in advance for participating to help answer these questions!

We value your privacy and all survey information is anonymized. By submitting this survey, Credo may use your email in accordance with our Privacy Policy. You may unsubscribe at any time.

Are you a brand or an agency?(Required)

Brand

Agency

What is your company name?

Where is your business located?

In what city or town are you located?

In which state are you located?

In what city or town is your business located?

Are you a B2B or B2C business?(Required)

B2B

B2C

Other

If other, please explain your transactional model.(Required)

What is your industry?(Required)

How many years have you been in business?(Required)

How many full-time employees do you have on staff?(Required)

What is your annual revenue?(Required)

In total, how much do you spend on web or software development per year?(Required)

Does your brand have a smartphone app?(Required)

Yes

Whether available now or in production.

How much did you pay to develop your application?(Required)

How many developers have you worked with in the past five years?(Required)

Have you changed developers in the past two years?(Required)

Yes

What CMS (customer management system) is your website built on?(Required)

A CMS is a software that allows users to build and manage a website without having to code it from scratch–or know how to code at all.If you have a custom CMS, please select ‘Custom’.

Do you currently have web developers on staff?(Required)

Yes

How many developers do you have on staff?(Required)

Do you currently outsource any development work to an agency or freelancer?(Required)

Yes

Regardless if you have developers on staff already.

Do you have front-end web developers on staff?(Required)

Yes

In-house, front-end web developers on an annual salary.

How many front-end developers do you have on staff?(Required)

In-house, front-end web developers on an annual salary.

What is your average salary for in-house, front-end developers?(Required)

In-house, front-end web developers annual salary.

Do you have back-end web developers on staff?(Required)

Yes

In-house, back-end web developers on an annual salary.

How many back-end developers do you have on staff?(Required)

In-house, back-end web developers on an annual salary.

What is your average salary for in-house, back-end developers?(Required)

In-house, back-end web developers annual salary.

To whom do you outsource web development work?(Required)

Agency

Freelancer

Do you have outsourced developers on retainer or single project contracts?(Required)

Retainer

Project-by-project

On average, what do you pay for a retainer on outsourced web developers?(Required)

On average, per month.

On average, what do you pay per project contract?(Required)

Are you a B2B or B2C-focused agency?(Required)

B2B

B2C

How many years have you been in business?(Required)

How many full-time employees do you have on staff?(Required)

What is your annual revenue?(Required)

Do you have developers in-house or work with partners/freelancers?(Required)

Developers in-house

Developers are partners/freelancers

Choose the most applicable option.

How do you quote development projects?(Required)

Hourly

Fixed Bid

Range

Please choose the most applicable option.

What is the minimum hourly rate you charge for any development work?(Required)

Do you have a different hourly rate for front-end and back-end development services?(Required)

Yes

What is the hourly rate you charge for front-end development services?(Required)

What is the hourly rate you charge for back-end development services?(Required)

What is your minimum charge for fixed bid development services?(Required)

Do you have a different rate for front-end and back-end development services on fixed bid contracts?(Required)

Yes

What is the minimum fixed rate bid you charge for front-end development services?(Required)

What is the minimum fixed rate bid you charge for back-end development services?(Required)

What is your minimum charge for range pricing development services?(Required)

Do you have a different rate for front-end and back-end services on range priced contracts?(Required)

Yes

What is the minimum range price you charge for front-end development services?(Required)

What is the minimum range price you charge for back-end development services?(Required)

Do you take on dedicated development-only projects?(Required)

Yes

That does not include other marketing components.

What is your minimum single project contract charge?(Required)

For development only.

Do you charge an onboarding fee?(Required)

Yes

A mandatory fee to begin working with a client that does not include services rendered.

How do you calculate your onboarding fee?(Required)

Set cost

Percentage of monthly retainer fee

Percentage of contract cost

Blended fee structure

What is your set onboarding fee?(Required)

What percentage of the monthly retainer?(Required)

What percentage of the contract cost?(Required)

Do you offer software development?(Required)

Yes

Whether developed in-house or outsourced.

What is your minimum charge for a software development project?(Required)

Do you offer smartphone application development?(Required)

Yes

Whether developed in-house or outsourced.

What is your minimum charge for a smartphone application development project?(Required)

Which CMS do you build on most often for your clients?(Required)

If you custom CMS, please select ‘Custom’.

Do you provide open source (i.e. PHP) or commercial (i.e. .net ) solutions?(Required)

Open Source

Commercial

Both

What language(s) are your systems written in primarily?(Required)

Please list other languages you use to write systems.

Do you offer API integrations, webhooks, development, and implementation?(Required)

Yes

Do you offer PHP and Laravel framework based system development?(Required)

Yes

Do you offer ecommerce development, implementation, and lifecycle support?(Required)

Yes

Do you offer custom hosting?(Required)

Yes

Do you offer FERPA and HIPAA development compliant systems?(Required)

Yes

Where do you get most of your clients?(Required)

Please choose the most applicable option.

How has your revenue trended over the previous two years?(Required)

Steady

Down

Name(Required)

First Last

Website

If you do not have a website, please enter N/A.

Email(Required)

This information is confidential and will not be shared with any third party. Nor will you be added to any additional email lists.

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Web Development Pricing Survey

Web Development Pricing Survey

Finding Pricing Parity

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