Whether you’re looking to create your overall marketing budget or trying to give a numbers-driven reason for asking for increased budget because of projections, these calculators will help you do your job better as a digital marketing professional.
Simple CAC (Customer Acquisition Cost) Calculator One of the most important numbers for a business to know is how much it costs to acquire a customer. In the marketing world, we call this your Customer Acquisition Cost, or CAC for short. Knowing your CAC is important because it tells you if your marketing is currently profitable, because your CAC is less than what you make from a customer. As marketers ourselves, we also recommend that you try to break down your acquisition…
View CalculatorMarketing budget calculator Welcome to Credo’s marketing budget calculator! One of the most common questions our team of matching experts gets asked is “How much should I spend on marketing?” Your marketing budget should be based not on how much you want to spend, but rather how much you need to spend to achieve your business goals. Business goals drive marketing budget, not vice versa. When marketing budget needs don’t match up with expectations, it’s important to reset your expectations…
View CalculatoreCommerce SEO ROI Calculator Home > All Resources > Calculators > eCommerce SEO ROI Calculator How to calculate your eCommerce SEO ROI The purpose of the embedded ecommerce SEO ROI Calculator on this page is to give you a quick and easy way to forecast your SEO ROI based on investment and growth. There are two terms you should be familiar with: ROI and ROAS. ROAS is “return on ad spend”, which is used for paid ad spend but we can also…
View CalculatorHome > Resources > Calculators > ROAS Calculator Advertising ROAS Calculator Are you investing in digital advertising but not sure of your ROAS on that spend? Then you need the Credo ROAS Calculator on the right side of this screen (or above this content if on mobile)! What is ROAS? ROAS is Return On Ad Spend, which is simply to say that it is the revenue made from the dollars spent on advertising. ROAS does not take into account other…
View CalculatorHome > Resources > Calculators > ROI Calculator Advertising ROI Calculator Are you investing in digital advertising but not sure of your ROI on that spend? Then you need the Credo ROI Calculator on the right side of this screen (or above this content if on mobile)! What is ROI? ROI (short for Return On Investment) is a key metric that many executives ask about, but it’s unclear what they are actually asking for. Thus, it is part of a…
View CalculatorSEO Cost Calculator If you’re thinking about investing in SEO or currently investing in it, then you’re probably wondering about what you should be expecting to pay for good SEO services. While you can always offshore it and try to get it for cheaper, if you’re an established business that sees SEO as being a big part of your digital acquisition moving forward then you should be wanting to work with the best. Working with the best isn’t cheap, but…
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