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Find your B2B partner

Credo helps companies find and hire the right marketing partner.

How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

B2B Digital Marketing Companies

All B2B Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the B2B Digital Marketing Companies in our network, you can trust they're the best we can find.

These agencies and consultants all have experience working with B2B sites and businesses. If you are looking to work with an agency or consultant with experience in B2B, contact them today!

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The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire B2B companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

Who's in Credo's network?
Credo's network includes pre-vetted digital marketing agencies and consultants with digital marketing expertise specific to your business needs. From SEO to Amazon marketing services, SaaS to the healthcare industry, to any B2B, enterprise, or B2C business, we match you with the right marketing partner for your business. Since 2013, we have helped over 6,500 businesses streamline their hiring process and execute marketing strategies. We put in the work to help you get back to what matters most - your business.
How does Credo determine who the right Pro is for my project?
We've matched over $125,000,000 in projects to agencies and have over a decade of experience as marketers ourselves. We know how to identify the right match for your needs based on our proprietary matching algorithm as well as a review of your marketing channel needs, your industry, your business model, your budget, and more. The entire process is 100% free of charge.
What is the difference between Credo and Upwork/Fiverr/etc?
Credo is a fundamentally different type of marketing matchmaking company. Instead of listing any marketing company or consultant who wants to offer marketing services, we offer a strictly vetted network of agencies that we know can deliver industry-best results to clients like you.
Do I still have to interview firms within Credo?
Yes. After we match you with 2-3 digital agencies that match your needs, you are scheduled with them for initial calls. We believe that you should know and trust the marketing team doing your work. Ultimately, it is your decision who to hire.
How is Credo involved after I sign a project?
Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for the work they do. We are not involved beyond this point, though we appreciate honest reviews on your firm's Credo profile if your marketing match is everything you have been looking for!
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


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B2B marketing has grown tremendously over the years, especially with the rise of the digital era. Unlimited access to the internet has helped business owners tap into new markets and develop solid marketing strategies to sell their products or services to other companies almost seamlessly.

In 2022, 52% of all B2B search queries are made on smartphones.

B2B marketing continues to be a top business initiative for business owners globally, and business owners are focused on scaling their marketing strategies to see better sales results. For this reason, we’re going to discuss common marketing strategies that businesses are taking advantage of, and how much of an impact these strategies have on businesses’ success.

Business owners are tapping into what the internet has to offer. SEO (search engine optimization), content marketing, PPC (pay per click), and Facebook Ads are just some of the options available to help business owners get directly in front of their target audience.

1. SEO

SEO is the foundation of marketing for the B2B industry. In fact, 61% of all B2B decision-makers start their process with a web-search and 71% won’t have a conversation with a salesperson until they undergo their own research. This means that business owners need to establish a strong presence online. It’s important that businesses leverage SEO to optimize their website so that their company can be found by their target audience and that, in turn, they can sell their products or services to other companies.

SEO makes the greatest impact for businesses when it comes to lead generation, which is why more business owners have made SEO a top priority in their marketing strategy. HubSpot conducted a survey where 61% of marketers say improving their search engine optimization and growing organic traffic is their number one inbound marketing priority.

2. Content Marketing

Content marketing is one of the biggest marketing trends that is expected to grow for B2B businesses. In fact, marketing budgets have increased to 9.5% of overall company revenue in 2022. Content marketing helps businesses establish authority, spread brand awareness, and drive solid leads. This is because business owners can deliver valuable information to other companies without pushing their services on to them.

Providing valuable and engaging content consistently leads to more sales for business owners globally. In fact, content marketing generates over three times more leads than outbound marketing and costs 62% less. For this reason, 88% of B2B marketers utilize content marketing as part of their daily promotional efforts, and on average, B2B marketers spend 28% of their total marketing budget on content marketing.

3. PPC

PPC ads are designed to help businesses grow and expand their brand awareness. PPC ads increase traffic, and increased search engine traffic results in paying leads. This is why businesses continue to invest in PPC ads to promote business growth. In fact, 65% of customers click on ads when purchasing, and PPC traffic converts 50% higher than organic traffic.

Businesses use pay-per-click ads to sell specific products or services to their target audience. In fact, 72% of businesses plan to increase the scale of their PPC marketing. These ads provide precise results as they can get directly in front of people who are already interested in their product or service and can boost brands’ awareness by 80%.

4. Facebook Ads

The estimated number of monthly active Facebook users is 2.93 billion with an average time spent of 40 minutes per day per user. Additionally, more than 30 million businesses are on Facebook. For this reason, business owners rely heavily on Facebook for their B2B marketing as business owners consider Facebook the top social media platform for their marketing efforts. In fact, 95.8% of social media marketers say that Facebook brings the best ROI compared to other social networking sites.

Facebook advertising is the most targeted form of advertising as businesses can define their market by age, interests, behavior, and location. Additionally, Facebook ads are effective because it is one of the cheapest ways to advertise and still gain a considerable reach. In 2022, the average CPC for businesses is $0.35 globally and about $0.28 in the U.S.

What challenges do B2B businesses face with marketing?

Business owners strive to strengthen their marketing efforts to get better results that generate solid leads and more sales. However, these efforts do not come without a few challenges along the way.

One issue that some B2B business owners face is that their website isn’t mobile-friendly. Having a mobile-friendly website is essential to successful SEO optimization in 2022. In fact, 80% of B2B buyers use a mobile device to make purchases.

Businesses need to stay ahead of current trends and that means catering to the mobile market. With users spending 69% of their media time on smartphones, it is important that businesses ensure their websites are responsive for mobile users.

Another issue that businesses face is that they aren’t standing out among competitors, causing them to lose out on potential sales. This issue derives from the fact that the internet is saturated, often making it difficult for businesses to get in front of their target audience.

Business owners need to put a lot of emphasis on content marketing and ensuring that they are creating content that is relevant and adds value to their audience.

Additionally, businesses need to focus on multi-channel marketing to increase their visibility and attract new clients. In fact, brands with multi-channel marketing strategies see an 89% retention rate.

Many businesses are also struggling with building trust, especially online. However, trust is what will separate you from your competitors and help you gain loyal customers. In fact, 83% of consumers said that they would recommend a company to others if they trust them.

This means that businesses will not only need to focus on being ever-present online but also focus on the customer experience. Customers have specific demands and they are only interested in working with companies who are willing to meet them.

B2B marketing will continue to evolve to meet the needs of customers. Businesses are constantly experimenting with new marketing trends to get in front of their target audience, gain a competitive advantage, and generate sales.

If you have any questions on B2B marketing or want to know more about how Credo can help grow your business, contact us below.

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