Last updated: Apr 2021
All B2B marketing companies on Credo have deep experience working with B2B businesses.
If you need a company with B2B marketing experience, use the form on this page to get started and see how Credo is different.
Or, browse the top B2B marketing companies on Credo.
How Credo works
Define your needs and project brief to make sure you're matched with the right people.
Discuss your project with highly vetted digital marketing firms hand-picked by our team specifically for your needs from our exclusive network.
Based on your conversations, decide who to hire then sign your contract and pay the pro directly.
What Credo clients say
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
Credo is a network of vetted digital marketing firms. See if we can help you work with great clients.
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
Every network applicant must also pass our culture screening, which involves a 30 minute call covering:
All B2B Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the B2B Digital Marketing Companies in our network, you can trust they're the best we can find.
"GetCredo.com is one of the few trustworthy places to find a good SEO."
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Drive results for your marketing needs with the Credo network. Get started today!
B2B marketing has grown tremendously over the years, especially with the rise of the digital era. The unlimited access to the internet has helped business owners tap into new markets and develop solid marketing strategies to sell their products or services to other companies almost seamlessly. In fact, 50% of B2B search queries are made on smartphones and will grow to 70% by 2020.
B2B marketing continues to be a top business initiative for business owners globally, and business owners are focused on scaling their marketing strategies to see better sales results. For this reason, we’re going to discuss common marketing strategies that businesses are taking advantage of, and how much of an impact these strategies have on businesses’ success.
Business owners are tapping into what the internet has to offer. SEO, content marketing, PPC, and Facebook ads are just some of the options available to help business owners get directly in front of their target audience.
SEO is the foundation of marketing for the B2B industry. In fact, 61% of all B2B decision-makers start their process with a web-search and 71% won’t have a conversation with a salesperson until they undergo their own research. This means that business owners need to establish a strong presence online. It’s important that businesses leverage SEO to optimize their website so that their company can be found by their target audience and that, in turn, they can sell their products or services to other companies.
SEO makes the greatest impact for businesses when it comes to lead generation, which is why more business owners have made SEO a top priority in their marketing strategy. HubSpot conducted a survey where 61% of marketers say improving their search engine optimization and growing organic traffic is their number one inbound marketing priority.
Content marketing is one of the biggest marketing trends that is expected to grow for B2B businesses. In fact, 39% of B2B marketers will increase their marketing spend within the next 12 months. Content marketing helps businesses establish authority, spread brand awareness, and drive solid leads. This is because business owners can deliver valuable information to other companies without pushing their services on to them.
Providing valuable and engaging content consistently leads to more sales for business owners globally. In fact, content marketing generates over three times more leads than outbound marketing and costs 62% less. For this reason, 88% of B2B marketers utilize content marketing as part of their daily promotional efforts, and on average, B2B marketers spend 28% of their total marketing budget on content marketing.
PPC ads are designed to help businesses grow and expand their brand’s awareness. PPC ads increase traffic, and increased search engine traffic results in paying leads. This is why businesses continue to invest in PPC ads to promote business growth. In fact, 65% of customers click on ads when purchasing, and PPC traffic converts 50% higher than organic traffic.
Businesses use pay-per-click ads to sell specific products or services to their target audience. In fact, 72% of businesses plan to increase the scale of their PPC marketing. These ads provide precise results as they can get directly in front of people who are already interested in their product or service and can boost brands’ awareness by 80%.
The estimated number of monthly active Facebook users is 2.20 billion with an average time spent of 40 minutes per day per user. Additionally, more than 30 million businesses are on Facebook. For this reason, business owners rely heavily on Facebook in 2018 for their B2B marketing as business owners consider Facebook the top social media platform for their marketing efforts. In fact, 95.8% of social media marketers say that Facebook brings the best ROI compared to other social networking sites.
Facebook advertising is the most targeted form of advertising as businesses can define their market by age, interests, behavior, and location. Additionally, Facebook ads are effective because it is one of the cheapest ways to advertise and still gain a considerable reach. The average CPC for businesses using Facebook is $1.72.
Business owners strive to strengthen their marketing efforts to get better results that generate solid leads and more sales. However, these efforts do not come without a few challenges along the way.
One issue that some B2B business owners face is that their website isn’t mobile-friendly. Having a mobile-friendly website is essential to successful SEO optimization in 2018. In fact, only 50% of B2B organizations have mobile-friendly sites. Businesses need to stay ahead of current trends and that means catering to the mobile market. With users spending 69% of their media time on smartphones, it is important that businesses ensure their websites are responsive for mobile users.
Another issue that businesses face is that they aren’t standing out among competitors, causing them to lose out on potential sales. This issue derives from the fact that the internet is saturated, often making it difficult for businesses to get in front of their target audience.
Business owners need to put a lot of emphasis on content marketing and ensuring that they are creating content that is relevant and adds value to their audience. Additionally, businesses need to focus on multi-channel marketing to increase their visibility and attract new clients. In fact, brands with multi-channel marketing strategies see an 89% retention rate.
Many businesses are also struggling with building trust, especially online. However, trust is what will separate you from your competitors and help you gain loyal customers. In fact,83% of consumers said that they would recommend a company to others if they trust them.
This means that businesses will not only need to focus on being ever-present online but also focus on the customer experience. Customers have specific demands and they are only interested in working with companies who are willing to meet them.
B2B marketing will continue to evolve to meet the needs of customers. Businesses are constantly experimenting with new marketing trends to get in front of their target audience, gain a competitive advantage, and generate sales.
If you have any questions on B2B marketing or want to know more about how Credo can help grow your business, contact us below.