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Grow your business through digital marketing advice and up-to-date strategies.
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Why you (probably) shouldn’t pay your agency by the hour

Posted by on November 30, 2020 in Hiring/Hiring a marketing provider

If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d…

Announcing the Credo Referral Program

Posted by on November 18, 2020 in Announcements

Over the last five years at Credo we’ve put a LOT of time, energy, and money into growing the company and increasing the impact that…

Freelancer vs consultant vs agency – what’s the difference?

Posted by on October 26, 2020 in Hiring

Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best…

What is on-page SEO and why is it important for my business?

Posted by on October 20, 2020 in SEO Tactics

*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m…

Should you hire in-house or a marketing agency?

Posted by on October 5, 2020 in Hiring

Mentioned resource: Guide to hiring a digital marketing firm Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of…

How to schedule Instagram posts on mobile

Posted by on September 30, 2020 in Social media

Social media scheduling has become ubiquitous, with many SaaS tools out there that let you automate your social media posting for $49-$99 per month. But…

How to create consistent content for your business

Posted by on September 29, 2020 in Content marketing/Marketing Strategies

If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you…

How to leverage reviews to market your business

Posted by on September 21, 2020 in Marketing Strategies

How to leverage reviews for your company and SEO Resource mentioned: The Busy Executive’s Guide to Hiring A Digital Marketing Agency. Hey there I’m John Doherty…

HTML meta tags for SEO

Posted by on September 17, 2020 in SEO Tactics

A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the…

How to hire an SEO agency

Posted by on September 14, 2020 in Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

What is SEO and what can it do for my business?

Posted by on September 8, 2020 in SEO Tactics

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO…

The Top SEO Ranking Factors

Posted by on August 24, 2020 in Growth/Marketing Strategies

Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and…

SEO vs SEM

Posted by on August 17, 2020 in Marketing Strategies

Mentioned resource: Guide to hiring a marketing firm Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help…

How to hire a marketing team (from scratch)

Posted by on August 11, 2020 in Hiring

Mentioned resource: Guide to hiring a marketing firm Overview and transcript Hey there I’m John Doherty and I’m the founder and CEO of Credo where…

The Lead Generation Ladder for Agencies and Consultants

Posted by on July 7, 2020 in Sales

I was recently emailing with a solo consultant who contacted Credo about becoming a customer on the supply side of our business. Basically, they want…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages…

Content Marketing Manager job description

Posted by on June 11, 2020 in Hiring

For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content…

PPC Manager job description – How to hire a PPC Manager

Posted by on June 8, 2020 in Hiring

For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager…

What are the 4 P’s of marketing and how do you apply them to your business?

Posted by on May 6, 2020 in Business

Alright team, it’s time to get back to the basics. In the online world, there are a lot of marketers who have never taken a…

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

Posted by on April 21, 2020 in Agency growth/CredoCast

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model…

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