Credo Blog

SEO Articles, Tips and Marketing Insights

ROI vs ROAS – What’s the difference?

Posted by on December 13, 2018 in Growth

When you’re speaking with an agency or consultant about them running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you may hear…

The top business podcasts we’re listening to at Credo

Posted by on December 11, 2018 in CredoCast/Entrepreneurship

  Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…

When should CPG companies start investing in social ads?

Posted by on December 5, 2018 in CredoCast/Social Media

There’s a lot of advice out there about investing in social media advertising and how it’s the new wild west of advertising, with cheaper clicks…

How to diagnose a website traffic drop

Posted by on November 29, 2018 in Marketing Strategies

Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing…

What is Local SEO?

Posted by on November 13, 2018 in Business

Search engine optimization is a staple in any effective digital marketing strategy. It delivers people to your site who know exactly what they want, and…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can…

Smart vs Wise

Posted by on November 6, 2018 in CredoCast

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital…

What is inbound marketing?

Posted by on October 11, 2018 in Marketing Strategies

Digital marketing is a vast topic with new trends, research, and tactics emerging all the time. If you’re not constantly on the pulse, it can…

What is online marketing? Your guide to marketing a business online.

Posted by on October 4, 2018 in Marketing Strategies

It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like…

How to get more qualified leads for your business

Posted by on September 25, 2018 in Marketing Strategies

Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services…

SEO Manager Interview Questions – Questions to ask SEOs during an interview

Posted by on September 20, 2018 in Hiring

Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing….

What is SEO? The ultimate guide to ranking your business in Google

Posted by on September 5, 2018 in What is

Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your…

Lead generation for services businesses

Posted by on August 16, 2018 in Marketing Strategies

If you run a service business and you need to generate more leads for that business, then listen up. Over the last few years I’ve…

How to determine your SEO search volume opportunity

Posted by on August 11, 2018 in SEO

If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what…

What is duplicate content for SEO and do you need to worry about it?

Posted by on August 9, 2018 in SEO

Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always…

How to get your website listed in search engines

Posted by on August 7, 2018 in SEO

Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a…

What makes an agency engagement fail? These 5 things.

Posted by on August 2, 2018 in Hiring a marketing provider

When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and…

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