Credo Blog


Chatting Solo Content Writing and Entrepreneurial Journeys with Kaleigh Moore (@kaleighf)

Posted by on February 21, 2017 in CredoCast | 0 comments

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Well folks, I’m a few hours late this week getting out the podcast episode. Hopefully I’m not a dollar short as well!

This week’s guest is Kaleigh Moore, who is a solo digital marketing consultant specializing in content marketing.

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Dear John: Will changing my internal linking cause a rankings drop?

Posted by on February 16, 2017 in Dear John | 0 comments

Dear John: Will changing my internal linking cause a rankings drop?

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]!


A question came across my plate recently about internal linking and singular vs plural and how that will affect their rankings.

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Chatting Entrepreneurship and Agencies with Aaron Agius of Louder Online

Posted by on February 14, 2017 in CredoCast | 0 comments

Aaron Agius is a baller. He’s an Australian entrepreneur who runs Louder Online, a phenomenal digital agency based in Australia but with offices all around the world. He’s run a bunch of entrepreneurial ventures over his career, which we dig into during this chat, but how they’ve grown Louder and the brands they work with is even more impressive.

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Growth Challenges, Hiring, and Cold Outreach

Posted by on February 9, 2017 in Premium | Comments Off on Growth Challenges, Hiring, and Cold Outreach

This content is for Agency, Consultant, Freelancer, Forever Free, Super Agency and Agency+ members only.

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Dear John: What’s Up With This Domain Redirecting To Mine?

Posted by on in Dear John | 0 comments

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]!


This was a fun question to answer because this marketer is trying to figure out why another domain, and thus its links, are pointing into his site. If you read into the question a little bit, I think he is trying to figure out if the redirected site is hurting his site, and also if this is a good link building tactic.

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How You Track Facebook Metrics is Changing in February: What You Need to Know

Posted by on February 8, 2017 in Marketing Strategies | 0 comments

If you own a business, there’s a good chance you’re using Facebook to market it.

Facebook currently enjoys the privilege of being the number one tool marketers reach for when engaging with their target audience through social media.

And what’s not to like about it? Facebook is a great way to foster two-way communication: it’s genuine and accessible, and definitely one of the easiest ways to reach your audience.

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Chatting Writing Books, Starting Agencies, and More with Sweta Patel (@swetaspeaks)

Posted by on February 7, 2017 in CredoCast | 0 comments

Do you ever have an event take place that totally knocks your socks off because of how impressed you are?

I’m fortunate to know a lot of very smart people, and just when I think I’ve met enough I meet someone like Sweta Patel. Sweta is the founder of Global Marketing Tactics, an agency based in San Diego California. I was initially connected with Sweta through a group of growth marketers I know, and she agreed to come on the show and drop some knowledge.

And drop some knowledge she did. Sweta (@swetaspeaks) told me about her approach to starting and running her agency, how she got started as an entrepreneur writing books and traveling to speak (she plays it down, but she’s written multiple books. I’ve never made it past chapter 4 in the books I’ve set out to write), and how that led to more opportunities and businesses.

I hope you enjoy this conversation as much as I did!

As always, if you’re enjoying the CredoCast would you go leave me a review on iTunes? Thanks 🙂

Dear John: Using a Subdomain as a Main Domain?

Posted by on February 2, 2017 in Dear John | Comments Off on Dear John: Using a Subdomain as a Main Domain?

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]!


I recently answered a question on Moz about subdomains vs main domains. This one looks like it’s actually a migration issue, but only time will tell as I didn’t have the domain in order to have a look.

Hi,

I’m working on a site at the moment and the sub domain is acting as the main domain. This occurred when the site was redesigned and built on a sub domain for testing but it was never moved to the main domain when it went live (a couple of years ago). So little or no pages are live on domain.com but all on sub.domain.com. It’s a large company but they have very poor rankings. Would you recommend that they move the sub folder back into the root folder? Does this involve renaming/re-pointing URLs?

Thanks

My response:

Hi there –

I’m a bit confused about your question. When you say “sub folder” there at the end, do you mean “subdomain”? If so then the question makes sense and that is what I will answer.

First of all, technically www.site.com is a subdomain that is treated the same as subdomain.site.com or othersubdomain.site.com.

So, in my opinion and experience, their rankings shouldn’t be terrible just because they’re on eg a www2.site.com subdomain. I do wonder though, since they had their main site on another part of the domain and then moved to this one that was originally a test subdomain, if there were issues with the migration to the site that was built on this other subdomain than the original site. You need to go back and do a forensic SEO analysis (or hire someone to do it) to see if 301s are correct, if a lot of links were not redirected, and the like before you even consider moving everything back to where it was before. If you don’t do your due-diligence, you’re likely going to do more harm than good.

Hope that helps.

John


Have a question you’d like me to answer publicly? Email it to me – hello at getcredo dot com – and start the subject line with [DEAR JOHN].

Why Meaningful Content Writing Matters For SEO

Posted by on February 1, 2017 in SEO Tactics | Comments Off on Why Meaningful Content Writing Matters For SEO

In its most basic definition, content is the text and visuals that are consumed online. But defining a thing as broad as content is actually more difficult than you might think. In fact, you’re probably thinking of a very different definition of content than I am.

meaningful-content

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Chatting Growth, Agencies, and Freedom with Sujan Patel

Posted by on January 31, 2017 in CredoCast | Comments Off on Chatting Growth, Agencies, and Freedom with Sujan Patel

This week’s guest is someone I have admired for a long time and only in the last year or so come to know and be able to call a friend. That person is Sujan Patel, who is a cofounder of WebProfits (a growth marketing agency) and also the founder of a few SaaS businesses as well as acquiring and helping to grow many more through Ramp Ventures, where he is a partner.

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