Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

Two New Options For Agencies To Get Leads

Posted by on June 27, 2022 in Announcements

A few years ago we launched the Credo Lead Network as a way for more agencies to get qualified digital marketing leads than we’ve been able to serve with our Pipeline As A Service offering. I realized in August 2020 that we were turning away a lot of good companies…

Super Simple 6-Step Plan To Run Your First Facebook Ads

Posted by on May 31, 2022 in Marketing Strategies/Social media

In our present business environment, you need to have a strategy for running Facebook ads for your business.  You absolutely could continue ignoring your strategy, dusting it under the rug, never to be seen again… Out of sight, out of mind, right? But that just won’t cut it if you…

KPIs vs. OKRs: What They Are And Why You Need Them

Posted by on May 17, 2022 in Business/Marketing Strategies/What is

Two of the most useful measurements available to set objectives and goals for your business are KPIs (Key Performance Indicators) and OKRs (Objective and Key Results).  Why? Because you need to know your numbers. If you don’t know your numbers, you don’t know what’s working and what’s not working for…

How To Make Agency Hiring Stress-Free With An Agency Matchmaker

Posted by on May 17, 2022 in Business/Growth/Hiring/Marketing Strategies

Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business.  This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a…

46 Ways to Supercharge Your Website Traffic in 2022

Posted by on May 9, 2022 in Consulting Strategies/Growth/SEO Tactics

[This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2022.] You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work as intended and for you…

What Is a Full Service Digital Marketing Agency?

Posted by on April 21, 2022 in Hiring/Hiring a marketing provider

When you’re looking to hire for marketing, you should consider hiring a full service digital marketing agency. Why? Because a full service digital marketing agency has multiple capabilities that your company can tap into to accomplish marketing tasks, without the pain of having to find and onboard a new agency….

Questions to ask a marketing agency on your first call

Posted by on March 22, 2022 in Hiring a marketing provider

Have you ever gone on a first date, returned home, and realized you hadn’t asked a question that you needed to know the answer to (like their first name)? That’s what commonly happens when companies hire a marketing agency – they finish the first call only to realize they don’t…

What is the average blog post length (in 2022)?

Posted by on February 21, 2022 in Data

Over my years in digital marketing and SEO, I’ve seen a lot of “studies” about how long the average blog post is. Some of these are better than others, but I haven’t seen an updated one for 2022 so I decided I’d do my own study and publish the results…

Why every company should use retargeting in their digital marketing strategy

Posted by on January 18, 2022 in Business

Over the years I have had a lot of people ask me about “the latest tips and tricks” for digital marketing, but these same people are not doing the basics of digital marketing like content marketing or ad retargeting that are proven to drive results. While I get that some…

How to get me (or anyone) to promote your job opening

Posted by on January 4, 2022 in Hiring

After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring.  Good people are hard to find or attract. Good people are even harder to afford. But if…

26 Key SEO Statistics You Need to Know for 2022

Posted by on December 30, 2021 in Business

We’ve updated our list of key SEO statistics to help you as you prep your campaigns for 2022

4 ways to think about growing your marketing spend

Posted by on December 20, 2021 in Marketing Strategies

We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend….

22 PPC Statistics for 2022

Posted by on December 16, 2021 in Marketing Operations/Marketing Strategies

Here are 22 of the most important PPC statistics you need to know going into the new year.

12 ways to improve advertising ROAS

Posted by on December 13, 2021 in Marketing Strategies

Paid advertising can be one of the best ways to scale a business. As a long time veteran organic marketer, specializing in SEO, it took me a long time personally understand and value this. Now I believe that with budget available to invest in it to learn how well it…

Where to start marketing if you haven’t invested in it before

Posted by on December 6, 2021 in Business/Marketing Strategies

One of the fun parts of our jobs here at Credo is talking with companies who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because if a company has grown to that…

Pros and Cons of Hiring a Generalist Agency vs. a Specialized Firm

Posted by on December 2, 2021 in Marketing Operations

Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.

Why output goals are necessary to achieve your outcome goals

Posted by on November 29, 2021 in Business/Growth

I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo…

SEO Strategies for 2022

Posted by on November 22, 2021 in Marketing Strategies

In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve…

How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2021

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.