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How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.
There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…
Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…
Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…
Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…
I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes…
Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.
Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.
Why does marketing cost so much? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel…
Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.
Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges:…
Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…
Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.
One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In…
One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…
It’s incredible to me how many times I’ve spoken with a company who hears a number for SEO, let’s say $2,500, and they say “Wow that’s too expensive! I can’t afford that!” But then I probe deeper and ask them what their goal is for SEO (in keeping with the…
Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly…
It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.
Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.
Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when…
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