Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

The 3 pillars of a holistic SEO framework

Posted by on July 12, 2021 in Marketing Strategies

Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying…

How specific of an agency should you look for?

Posted by on June 28, 2021 in Hiring a marketing provider

Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best…

How to Drive Leads to Your Local Business

Posted by on June 24, 2021 in Business/Sales

With the rise of large companies like Amazon dominating the industry, small business owners and marketers are feeling the pressure. It can be difficult to…

Google Ads vs Facebook Ads – the Differences and Similarities

Posted by on June 17, 2021 in Marketing Strategies/Product Comparisons

So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want…

CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best…

Link Building Strategies for SEO

Posted by on June 10, 2021 in Marketing Strategies

Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links…

Ok SEOs, it’s time to talk about backlink outreach

Posted by on June 9, 2021 in SEO Tactics

Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank…

How to hire the right PPC agency

Posted by on June 7, 2021 in Hiring/Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you…

Magento vs WooCommerce (which one is the better e-commerce solution?)

Posted by on May 27, 2021 in Product Comparisons

If you’re looking to get started with e-commerce and you aren’t sure where to begin, you may ask yourself which is the better platform, WooCommerce…

How to calculate ROAS

Posted by on May 24, 2021 in Marketing Strategies

 Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is…

How to connect Gravity Forms to your CRM

Posted by on May 17, 2021 in Sales

When I started Credo back in 2013, I had a WordPress site with Gravity Forms installed. One of my coaches likes to joke about this,…

9 Questions To Ask Potential SEO Clients

Posted by on May 13, 2021 in Consulting Strategies/Pro Blog/SEO

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1…

B2B SaaS SEO – How to grow a software company with organic traffic

Posted by on May 10, 2021 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search…

How to Find Amazon Keyword Research Data

Posted by on May 3, 2021 in Marketing Strategies

Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your…

What is growth marketing and does your business need it?

Posted by on April 29, 2021 in Growth

This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business…

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content…

Why client expansion is an agency’s highest leverage

Posted by on April 22, 2021 in Pro Blog/Sales

 As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain…