Credo Blog

SEO Articles, Tips and Marketing Insights

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had…

25 effective lead generation strategies for 2019

Posted by on May 23, 2019 in Marketing Strategies

Most companies need one thing: more leads. I surveyed 300+ marketing agencies and consultants recently and asked them what the number one thing was that…

How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some…

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts…

How to market on Instagram

Posted by on April 18, 2019 in Marketing Strategies

At the start of 2018, Instagram had more than 600 million monthly and 400 million daily active users. That speaks volumes about why this platform…

How to rank ecommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Table of contents Ranking an ecommerce site for SEO Gauging ability to rank Technical SEO for ecommerce category pages Internal linking for ecommerce category pages…

How to use social media for small business

Posted by on April 9, 2019 in Marketing Strategies/Social media

Did you know that a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future?…

The one email you’re probably not sending

Posted by on April 4, 2019 in CredoCast/Entrepreneurship/Sales

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton…

How to do an SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…

Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…

Pros and cons of hiring a local marketing firm

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog…

Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re…

SEO Audit Checklist

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

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