The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a subscription. Your site is hosted by Shopify on their servers. This is much like SquareSpace or WordPress.com, where you do not have to worry about hosting or upkeep, but you may have to pay for upgrades and you pay either a monthly or annual fee. Shopify can be great for starting your first ecommerce shop and also has the ability to scale, but at a certain scale you may find it restrictive.
Magento is a free open-source platform requiring you to provide your own hosting, setup, installation, and configuration before creating a store. Therefore, Magento demands some intermediate to advanced programming and web-development skills, as well as vision for templates and branding. Magento can be great for ecommerce brands that are scaling, though it does require a lot more input and has a lot of technical gotchas and needs to be configured correctly for SEO.
Freelancer or consultant, freelancer or consultant?
This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear someone say they are a “freelancer”.
According to Google Trends, search volume is much higher for [seo consultant] than [seo freelancer]:
When I started working on Credo two years ago, it was small. In the first month the site generated 6 SEO/digital marketing projects. Now, we do that in two days.
While Credo has been through some major changes over the last couple of years, one thing has remained consistent: our commitment to only high quality vendors on the site.
That continues to be our main goal – send great digital marketing projects to the best agencies and consultants around.
And today we are continuing that by announcing something cool:
Annual memberships to Credo
I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.
One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap.
In our pricing survey, you’ll learn that most agencies and consultants charge $150+ per hour for their work. You won’t see those prices on places like UpWork usually.
One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?”
I also heard from an agency recently who has struggled to close new projects, and we are trying to figure out why. They said:
I fear there’s a little bit of [marketing] that is hard to understand so when people go comparison shopping they just pick based on price or the first one to contact. It’s one of the reasons that I’ve been super fast in responding when I can. I know I don’t win price, but I might win fast.
I think there is a lot of truth to their insight here. When a business is looking to hire an agency, usually the biggest factor in deciding who to respond to and choose is who responds to your inquiry first.
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done?
The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things” like PR and trade shows that required very little overlap with other departments.
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales:
- Follow up with everyone within an hour of receiving their message.
- Follow up with them every couple of days for the first week, then send a final email that you are going to close their record.
- Set their expectations for next steps and keep to what you commit to.
If you’re not doing those, you’re not doing your job.
Watch the video for some pro tips and exact verbiage to use.
If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the search results.
So how do you set yourself apart? How do you get that click from the search results even if Amazon/Walmart/competitor is outranking you for that coveted #1 or #2 position?
SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out.
At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.