In my day to day, I get asked questions such as “But what specifically will you do to grow my audience?”, “What specifically did you do to get those results?”, or “How long should I expect SEO to take before it works?” often. If I had a dollar for each time I was asked, I’d already own that SUV I have my eye on.
Through this post you will see multiple examples of what different search marketers and agencies have done to grow their clients.
Your takeaway should be that there are many ways to grow a website, and there is no one-size-fits-all strategy. Every business and site are different, and depending on history of SEO work the strategies and tactics needed to be done will vary. This post should serve as a set of signposts and give you ideas for what the different paths to take could be. If you need help figuring out where to start, maybe engage someone on Credo for a technical SEO site audit.
I run a business that helps agencies and consultants get more clients. When people ask me to describe it, the easiest way is “lead generation for marketing agencies and consultants”.
I hate lead generation as a concept though because it a) can mean so many different things, b) it’s like middle school sex in that everyone thinks they know what it is and that everyone else is doing it (well), and c) everyone always wants more of it.
It’s that last part that bugs me, because everyone thinks that more leads is better.
When your business is struggling, you need to stop doing what you’ve been doing that is not effective and start doing other things that you think might be. Everything feels hard, and you need to fix that.
Every business hits hard times. Maybe you have a cash crunch because you invested in growth but revenue hasn’t grown yet as a result. Maybe you lost a key client and that may necessitate layoffs. Or maybe you stepped on the gas too early on growth but you have a leaky bucket of a product.
The scenario isn’t important. What’s important is that your business is struggling, and you as the entrepreneur are responsible to fix it otherwise you might lose your business.
While refactoring a lot of the Credo conversion flow recently, one of the sticking points I knew I needed to tackle was the main conversion form.
There are two ways to convert on Credo:
- The main project creation flow found here, and
- The form on any /team-member/ profile page, like mine.
The main project creation flow is the most valuable both for businesses looking to hire and for Credo pros, so it is the one we want to prioritize.
For a long time, the GetCredo.com homepage has been confusing to people. If I had a nickel for every time people have asked me about the old top image and the thinking behind it, I’d have a lot of nickels.
And unfortunately, I never had a good answer. The answer was usually “Oh it’s a legacy thing and I am thinking about changing it.”
It was dead weight. It was confusing.
So we changed it.
Last night I pushed a big upgrade to GetCredo.com, and Credo Pro as well.
Here’s what’s new on Credo. If you’ve been following me on Twitter, Instagram, or if we’re friends on Facebook then you’ve seen a lot of this teased.
You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new visitors to your site and keep old visitors engaged with your content.
Here are 43 ways to drive traffic to your website in 2017.
Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in their business to a) be more profitable and b) be happier. I’ve seen this happen many times.
So how do you move upstream and change your prices, and what does that mean for your current clients who are paying you less than your new rates? This video covers that second part – communicating pricing changes to your clients.
A question SEOs get asked frequently is “what about fresh content for SEO?” Basically, businesses want to understand how having new or fresh content on your site can help you rank better.
This is a super important concept to understand, and is one that is all too often misunderstood.
Let me be very clear from the start what “fresh content” is not:
Fresh content is not updating content on existing pages (homepage, etc) often to try to appear “fresh” to the search engines.
If you are doing that, stop. You’re wasting your effort.
Now that we have that out of the way, let’s talk about what fresh content is and what it means for SEO and your business.