Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Why every company should use retargeting in their digital marketing strategy

Posted by on January 18, 2022 in Business

Over the years, I’ve had a lot of people ask me about “the latest tips and tricks” for digital marketing.  While I get that some people want to be on the cutting edge of things and finding new things that are working in order to get ahead of their competitors,…

How to get me (or anyone) to promote your job opening

Posted by on January 4, 2022 in Hiring

After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring.  Good people are hard to find or attract. Good people are even harder to afford. But if…

26 Key SEO Statistics You Need to Know for 2022

Posted by on December 30, 2021 in Business

We’ve updated our list of key SEO statistics to help you as you prep your campaigns for 2022

4 ways to think about growing your marketing spend

Posted by on December 20, 2021 in Marketing Strategies

We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend….

22 PPC Statistics for 2022

Posted by on December 16, 2021 in Marketing Operations/Marketing Strategies

Here are 22 of the most important PPC statistics you need to know going into the new year.

How to improve advertising ROAS

Posted by on December 13, 2021 in Marketing Strategies

Paid advertising can be one of the best ways to scale a business. As a long time veteran organic marketer, specializing in SEO, it took me a long time personally understand and value this. Now I believe that with budget available to invest in it to learn how well it…

Where to start marketing if you haven’t invested in it before

Posted by on December 6, 2021 in Business/Marketing Strategies

One of the fun parts of my job here at Credo is talking with companies (via our Concierge – Marketing Strategy offering) who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because…

Pros and Cons of Hiring a Generalist Agency vs. a Specialized Firm

Posted by on December 2, 2021 in Marketing Operations

Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.

Why output goals are necessary to achieve your outcome goals

Posted by on November 29, 2021 in Business/Growth

I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo…

SEO Strategies for 2022

Posted by on November 22, 2021 in Marketing Strategies

In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve…

How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2021

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.

Where do people prefer to learn things online?

Posted by on October 19, 2021 in Marketing Strategies

There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…

What Vanguard’s investing principles can teach us about marketing

Posted by on October 18, 2021 in Business/Marketing Strategies/Uncategorized

Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…

Why businesses need to think beyond forms and chat bots to generate and close leads

Posted by on October 14, 2021 in Marketing Strategies

Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…

What are the most popular podcasting platforms in 2021?

Posted by on October 12, 2021 in Business/Marketing Strategies

Recently I saw a tweet from my acquaintance Justin Jackson over at where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…

Five mindset shifts that have made all the difference for my life and business

Posted by on October 11, 2021 in Business

I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes…

How to create an effective B2B lead magnet

Posted by on October 7, 2021 in B2B Marketing

Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.

How to optimize your Facebook Ads

Posted by on September 23, 2021 in Marketing Strategies/Social media

Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.

Why is marketing so expensive?

Posted by on September 13, 2021 in Uncategorized

Why does marketing cost so much? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel…