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Over the years, I’ve had a lot of people ask me about “the latest tips and tricks” for digital marketing. While I get that some people want to be on the cutting edge of things and finding new things that are working in order to get ahead of their competitors,…
After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring. Good people are hard to find or attract. Good people are even harder to afford. But if…
We’ve updated our list of key SEO statistics to help you as you prep your campaigns for 2022
We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend….
Here are 22 of the most important PPC statistics you need to know going into the new year.
Paid advertising can be one of the best ways to scale a business. As a long time veteran organic marketer, specializing in SEO, it took me a long time personally understand and value this. Now I believe that with budget available to invest in it to learn how well it…
One of the fun parts of my job here at Credo is talking with companies (via our Concierge – Marketing Strategy offering) who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because…
Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.
I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo…
In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve…
Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.
Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.
How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.
There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…
Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…
Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…
Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…
I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes…
Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.
Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.
Why does marketing cost so much? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel…
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