Credo Blog


Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons, Small Business Thursday | 4 comments

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings.

The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a subscription. Your site is hosted by Shopify on their servers. This is much like SquareSpace or WordPress.com, where you do not have to worry about hosting or upkeep, but you may have to pay for upgrades and you pay either a monthly or annual fee. Shopify can be great for starting your first ecommerce shop and also has the ability to scale, but at a certain scale you may find it restrictive.

Magento is a free open-source platform requiring you to provide your own hosting, setup, installation, and configuration before creating a store. Therefore, Magento demands some intermediate to advanced programming and web-development skills, as well as vision for templates and branding. Magento can be great for ecommerce brands that are scaling, though it does require a lot more input and has a lot of technical gotchas and needs to be configured correctly for SEO.

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Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider, Small Business Thursday | 3 comments

Freelancer or consultant, freelancer or consultant?

This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear someone say they are a “freelancer”.

According to Google Trends, search volume is much higher for [seo consultant] than [seo freelancer]:

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Announcing the Credo Annual Membership

Posted by on September 27, 2017 in Announcements | Comments Off on Announcing the Credo Annual Membership

When I started working on Credo two years ago, it was small. In the first month the site generated 6 SEO/digital marketing projects. Now, we do that in two days.

While Credo has been through some major changes over the last couple of years, one thing has remained consistent: our commitment to only high quality vendors on the site.

That continues to be our main goal – send great digital marketing projects to the best agencies and consultants around.

And today we are continuing that by announcing something cool:

Annual memberships to Credo

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Don’t do this if you’re trying to hire a marketing provider

Posted by on September 26, 2017 in Hiring a marketing provider | Comments Off on Don’t do this if you’re trying to hire a marketing provider

I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.

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Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business Thursday | Comments Off on Why marketing providers ask what your budget is, and why you should tell them

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap.

In our pricing survey, you’ll learn that most agencies and consultants charge $150+ per hour for their work. You won’t see those prices on places like UpWork usually.

Click to Enlarge

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How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business, Small Business Thursday | Comments Off on How to evaluate a marketing agency and their marketing proposals

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?”

I also heard from an agency recently who has struggled to close new projects, and we are trying to figure out why. They said:

I fear there’s a little bit of [marketing] that is hard to understand so when people go comparison shopping they just pick based on price or the first one to contact. It’s one of the reasons that I’ve been super fast in responding when I can. I know I don’t win price, but I might win fast.

I think there is a lot of truth to their insight here. When a business is looking to hire an agency, usually the biggest factor in deciding who to respond to and choose is who responds to your inquiry first.

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CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business, Small Business Thursday | Comments Off on CMO, Here are 6 ways to keep communication open with non-marketing teams

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done?

The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things” like PR and trade shows that required very little overlap with other departments.

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3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Industry Tuesday, Sales | 3 comments

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales:

  1. Follow up with everyone within an hour of receiving their message.
  2. Follow up with them every couple of days for the first week, then send a final email that you are going to close their record.
  3. Set their expectations for next steps and keep to what you commit to.

If you’re not doing those, you’re not doing your job.

Watch the video for some pro tips and exact verbiage to use.

SEO tips for eCommerce businesses to stand out online

Posted by on August 24, 2017 in Marketing Strategies, SEO Tactics | 3 comments

If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the search results.

So how do you set yourself apart? How do you get that click from the search results even if Amazon/Walmart/competitor is outranking you for that coveted #1 or #2 position?

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The biggest mistakes marketing agencies see their clients making

Posted by on August 17, 2017 in Small Business Thursday | Comments Off on The biggest mistakes marketing agencies see their clients making

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out.

At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.

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