Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

Evergreen content: what it is and how it helps SEO

Posted by on April 19, 2021 in Marketing Strategies

Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind…

7 Questions to Ask Your Prospective Amazon Marketing Agency

Posted by on April 12, 2021 in Hiring a marketing provider

If you’re looking for a great success story in the world of online business, most people will point you in the direction of Amazon. What…

The most common reasons companies hire the wrong agency

Posted by on April 8, 2021 in Hiring a marketing provider

Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about…

The SEO proposals I used to close $288,000 in SEO consulting work

Posted by on April 5, 2021 in Case Studies/Sales

When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for…

How to motivate buyers (the carrots and sticks metaphor)

Posted by on March 29, 2021 in Marketing Strategies

When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this)…

The best proposal software 2021

Posted by on March 25, 2021 in Recommendations

Have you ever heard the term “there are only two guarantees in life”? Those are, of course: Death Taxes For (high ticket) service businesses, there’s…

The best CRMs for marketing agencies

Posted by on March 22, 2021 in Sales

Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a…

How to hire a marketing agency

Posted by on March 18, 2021 in Hiring a marketing provider

Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and…

7 ways to lower your cost of acquisition (CAC)

Posted by on March 15, 2021 in Marketing Strategies

In marketing, there are many different terms that we all need to be familiar with. One of those is “cost of acquisition” or CAC, which…

Why your prospects are ghosting you in the sales process

Posted by on March 10, 2021 in Sales

Are you trying to sell something to prospective clients, but keep getting ghosted in the process? If so, keep reading. Over the last 5.5 years…

The five elements of a successful services proposal

Posted by on March 8, 2021 in Sales

I was once working with a marketing consultant who was offering high-end SEO audits. This person is extremely accomplished, but they were struggling to close…

Good Marketing Metrics vs Bad Marketing Metrics

Posted by on March 4, 2021 in Growth

One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our…

What to do when everything feels busy

Posted by on March 2, 2021 in CredoCast/Entrepreneurship

I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to…

How much of your revenue should you invest in marketing?

Posted by on March 1, 2021 in Growth

“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors…

Why you need processes for your business (especially sales)

Posted by on February 23, 2021 in Agency growth/CredoCast/Pro Blog/Sales

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to…

Announcing the 2021 Credo Digital Marketing Pricing Survey!

Posted by on February 17, 2021 in Announcements

The bi-annual Credo Digital Marketing Pricing Survey is now live! The survey is open from February 17th-March 5th 2021. We aim to publish the results…

Why you should raise your prices

Posted by on February 16, 2021 in Agency growth/CredoCast/Pro Blog

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging…

Agency vs productized service – what is the difference?

Posted by on February 4, 2021 in Business

Before starting Credo, I always thought businesses understood what an agency is, does, and could be hired to do. But as we’ve gone through the…

Loading...