Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in their business to a) be more profitable and b) be happier. I’ve seen this happen many times.
So how do you move upstream and change your prices, and what does that mean for your current clients who are paying you less than your new rates? This video covers that second part – communicating pricing changes to your clients.
A question SEOs get asked frequently is “what about fresh content for SEO?” Basically, businesses want to understand how having new or fresh content on your site can help you rank better.
This is a super important concept to understand, and is one that is all too often misunderstood.
Let me be very clear from the start what “fresh content” is not:
Fresh content is not updating content on existing pages (homepage, etc) often to try to appear “fresh” to the search engines.
If you are doing that, stop. You’re wasting your effort.
Now that we have that out of the way, let’s talk about what fresh content is and what it means for SEO and your business.
I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then Penguin, then all the other amazing algorithm changes we’ve learned to roll with over the years. As Marshall Simmonds of Define Media Group says, “That right there is job security”.
Today I noticed something interesting happening that I haven’t seen in a while – a site getting star results off the back of another site’s reviews.
Today I have a quick announcement about the Credo Freelancer level, which is the $100/mo level as outlined on the Pros page.
First the tl;DR on the change, then the back story about why I made it. The change was actually rolled live yesterday (Thursday) and all the Freelancers notified. And yes, it’s only a good change for Freelancers!
All Freelancers can now contact up to 3 projects, both from their profiles and open projects, per month on Credo. They will also now receive notifications when a project they qualify for is created on the platform.
Back in November, I got to write the update that Credo passed the $1M mark in work sent to pros on the platform. This was almost exactly one year after the relaunch. What made it even sweeter was that I wrote that update while in Prague with my wife as we traveled the world for just under a month.
One of the best parts of the digital marketing world is that there are so many rockstars who fly under the radar. Over the last months, I’ve chatted with well-known marketers as well as agency owners and freelancers that you might not know. People like Kaleigh, Sweta, and Derric come to mind.
This week is another one of those. Matt Bowman is the founder of Thrive Internet Marketing based down in Arlington Texas. When Matt agreed to be on the podcast, I wasn’t quite sure what to expect. Thrive has benefited greatly from their Credo membership, but I didn’t really know that much about Matt and their founding story.
Let’s just say I was blown away by how thoughtful and focused Matt has been in building the agency he wants to build, that allows him and his employees to live the lives they want to live.
Enjoy the listen. And if you enjoyed this episode, would you leave the CredoCast a review on iTunes? Thanks!
You’re probably in need of, or think you are in need of, an SEO expert. Lucky for you, you’ve arrived at the right place. Over the last few years I’ve helped over 300 businesses find and hire the right SEO expert consultant or agency for their business.
And now I’m sharing the learnings with you.
Well folks, I’m a few hours late this week getting out the podcast episode. Hopefully I’m not a dollar short as well!
This week’s guest is Kaleigh Moore, who is a solo digital marketing consultant specializing in content marketing.
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]!
A question came across my plate recently about internal linking and singular vs plural and how that will affect their rankings.