Credo Blog

SEO Articles, Tips and Marketing Insights

The Lead Generation Ladder for Agencies and Consultants

Posted by on July 7, 2020 in Sales

I was recently emailing with a solo consultant who contacted Credo about becoming a customer on the supply side of our business. Basically, they want…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages…

Content Marketing Manager job description

Posted by on June 11, 2020 in Hiring

For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content…

PPC Manager job description – How to hire a PPC Manager

Posted by on June 8, 2020 in Hiring

For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager…

What are the 4 P’s of marketing and how do you apply them to your business?

Posted by on May 6, 2020 in Business

Alright team, it’s time to get back to the basics. In the online world, there are a lot of marketers who have never taken a…

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

Posted by on April 21, 2020 in Agency growth/CredoCast

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model…

How to do layoffs well, from the CEO whose company laid me off

Posted by on April 15, 2020 in CredoCast/Entrepreneurship

It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO…

How to market your online course in 2020

Posted by on April 9, 2020 in Business/Marketing Strategies

 Download the deck – https://www.getcredo.com/offers/marketyourcourse/ Online courses are HOT right now. With so much of the world coming online in a rush and getting used…

eCommerce SEO in 2020 – 8 steps to improving your SEO performance

Posted by on April 2, 2020 in Marketing Strategies/SEO Tactics

How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it…

Digital marketing lead generation statistics during COVID-19

Posted by on March 20, 2020 in Marketing Industry/Pro Blog

Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being…

Lessons for Advertising in a High Volatility Environment

Posted by on March 19, 2020 in Advertising

This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the…

How to navigate a service business in unsettling times

Posted by on March 10, 2020 in Business/Pro Blog

Dear reader, Well, we’re in weird times right now aren’t we? I’m only 35 so I wasn’t really paying attention to the broader world during…

What almost triggering an avalanche taught me about business

Posted by on March 3, 2020 in CredoCast/Entrepreneurship

I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies…

9 SEO metrics that matter (and 5 that don’t)

Posted by on February 25, 2020 in Business

Let’s face it – there is a LOT of information on the internet about SEO and how to do very tactical things like building new…

Why you need business insurance

Posted by on February 18, 2020 in Business/Sales

Transcript Hey there, what’s going on everybody? John Doherty, Founder and CEO right here at Credo. So today I tweeted out something where basically I…

What is the Flywheel Effect and how does it apply to marketing?

Posted by on February 11, 2020 in Business

Today, I want to talk about the concept of marketing flywheels. I was recently asked on Twitter if I could sum up a flywheel in…

The three types of leads you’ll encounter in your business

Posted by on January 28, 2020 in Pro Blog/Sales

If there is one thing I’ve learned over the years in business, it’s that people are always more optimistic than they think they are. Most…

How to check website traffic of other websites

Posted by on December 10, 2019 in Marketing Strategies

A common thing business owners online want to do is check how much traffic their competitors are getting. This is useful for a few reasons,…

How to create an SEO action plan in 2020

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start…

New in Credo – November 22 2019

Posted by on November 22, 2019 in Announcements

As you may be noticing, we’re currently rocking through our set of features that we need and want to build to achieve true marketplace feature…

The next $100M SEO company

Posted by on November 21, 2019 in Business/Marketing Industry

Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at…

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