Credo Blog

SEO Articles, Tips and Marketing Insights

How to leverage reviews to market your business

Posted by on September 21, 2020 in Marketing Strategies

How to leverage reviews for your company and SEO Resource mentioned: The Busy Executive’s Guide to Hiring A Digital Marketing Agency. Hey there I’m John Doherty…

HTML meta tags for SEO

Posted by on September 17, 2020 in SEO Tactics

A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the…

How to hire an SEO agency

Posted by on September 14, 2020 in Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

What is SEO and what can it do for my business?

Posted by on September 8, 2020 in SEO Tactics

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO…

The Top SEO Ranking Factors

Posted by on August 24, 2020 in Growth/Marketing Strategies

Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and…

SEO vs SEM

Posted by on August 17, 2020 in Marketing Strategies

Mentioned resource: Guide to hiring a marketing firm Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help…

How to hire a marketing team (from scratch)

Posted by on August 11, 2020 in Hiring

Mentioned resource: Guide to hiring a marketing firm Overview and transcript Hey there I’m John Doherty and I’m the founder and CEO of Credo where…

The Lead Generation Ladder for Agencies and Consultants

Posted by on July 7, 2020 in Sales

I was recently emailing with a solo consultant who contacted Credo about becoming a customer on the supply side of our business. Basically, they want…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages…

Content Marketing Manager job description

Posted by on June 11, 2020 in Hiring

For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content…

PPC Manager job description – How to hire a PPC Manager

Posted by on June 8, 2020 in Hiring

For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager…

What are the 4 P’s of marketing and how do you apply them to your business?

Posted by on May 6, 2020 in Business

Alright team, it’s time to get back to the basics. In the online world, there are a lot of marketers who have never taken a…

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

Posted by on April 21, 2020 in Agency growth/CredoCast

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model…

How to do layoffs well, from the CEO whose company laid me off

Posted by on April 15, 2020 in CredoCast/Entrepreneurship

It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO…

How to market your online course in 2020

Posted by on April 9, 2020 in Business/Marketing Strategies

 Download the deck – https://www.getcredo.com/offers/marketyourcourse/ Online courses are HOT right now. With so much of the world coming online in a rush and getting used…

eCommerce SEO in 2020 – 8 steps to improving your SEO performance

Posted by on April 2, 2020 in Marketing Strategies/SEO Tactics

How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it…

Digital marketing lead generation statistics during COVID-19

Posted by on March 20, 2020 in Marketing Industry/Pro Blog

Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being…

Lessons for Advertising in a High Volatility Environment

Posted by on March 19, 2020 in Advertising

This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the…

How to navigate a service business in unsettling times

Posted by on March 10, 2020 in Business/Pro Blog

Dear reader, Well, we’re in weird times right now aren’t we? I’m only 35 so I wasn’t really paying attention to the broader world during…

What almost triggering an avalanche taught me about business

Posted by on March 3, 2020 in CredoCast/Entrepreneurship

I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies…

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