Credo Blog

SEO Articles, Tips and Marketing Insights

New in Credo: Messaging and User Profiles

Posted by on November 18, 2019 in Announcements

If you’ve been watching Credo over the years, then you know that we’ve been through a lot of changes. From a simple WordPress site to an…

Is the online directory business model broken?

Posted by on October 22, 2019 in Business

Do you remember phone books from when you were a child? If you weren’t born until the late 90s you may not, but I remember…

How to hire a business coach

Posted by on October 16, 2019 in Business

In September 2019 I shared a thought in a tweet, and it was seen by over 100,000 people. Mind = 🤯 The tweet? If you are…

How to sell services work that partners deliver

Posted by on October 10, 2019 in CredoCast/Pro Blog/Sales

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this…

How to hire a content marketing firm

Posted by on October 1, 2019 in Hiring/Hiring a marketing provider

As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and…

The next step in Credo’s history

Posted by on September 4, 2019 in Announcements

If you prefer a tl;DR, here it is: Credo’s growing up, and with it we’ve rolled out a new platform to facilitate the end-to-end of…

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…

How much does it cost to hire a digital marketing agency?

Posted by on July 30, 2019 in Business/Pricing

The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” According to our digital…

How to choose an eCommerce SEO company

Posted by on July 23, 2019 in Hiring/Hiring a marketing provider

“Who’s the best ecommerce SEO company?” This is a question we get asked often because we speak with a LOT of ecommerce companies who have…

Ahrefs vs SEMrush

Posted by on July 16, 2019 in Product Comparisons

Table of contents Technical SEO Keyword research Competitor analysis Backlink research “Ahrefs or SEMrush? Which is better?” We get asked this question a lot. The…

25 Key SEO statistics you need to know for 2019

Posted by on June 24, 2019 in Business

Search engine optimization (SEO) is a complex topic. It’s never as simple as optimizing a page for organic traffic. While that’s the main goal, there…

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had…

25 effective lead generation strategies for 2019

Posted by on May 23, 2019 in Marketing Strategies

Most companies need one thing: more leads. I surveyed 300+ marketing agencies and consultants recently and asked them what the number one thing was that…

How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some…

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts…

How to market on Instagram

Posted by on April 18, 2019 in Marketing Strategies

At the start of 2018, Instagram had more than 600 million monthly and 400 million daily active users. That speaks volumes about why this platform…

How to rank ecommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Table of contents Ranking an ecommerce site for SEO Gauging ability to rank Technical SEO for ecommerce category pages Internal linking for ecommerce category pages…

How to use social media for small business

Posted by on April 9, 2019 in Marketing Strategies/Social media

Did you know that a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future?…

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