Credo Blog

SEO Articles, Tips and Marketing Insights

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…

How much does it cost to hire a digital marketing agency?

Posted by on July 30, 2019 in Business/Pricing

The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” According to our digital…

How to choose an eCommerce SEO company

Posted by on July 23, 2019 in Hiring/Hiring a marketing provider

“Who’s the best ecommerce SEO company?” This is a question we get asked often because we speak with a LOT of ecommerce companies who have…

Ahrefs vs SEMrush

Posted by on July 16, 2019 in Product Comparisons

Table of contents Technical SEO Keyword research Competitor analysis Backlink research “Ahrefs or SEMrush? Which is better?” We get asked this question a lot. The…

25 Key SEO statistics you need to know for 2019

Posted by on June 24, 2019 in Business

Search engine optimization (SEO) is a complex topic. It’s never as simple as optimizing a page for organic traffic. While that’s the main goal, there…

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had…

25 effective lead generation strategies for 2019

Posted by on May 23, 2019 in Marketing Strategies

Most companies need one thing: more leads. I surveyed 300+ marketing agencies and consultants recently and asked them what the number one thing was that…

How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some…

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts…

How to market on Instagram

Posted by on April 18, 2019 in Marketing Strategies

At the start of 2018, Instagram had more than 600 million monthly and 400 million daily active users. That speaks volumes about why this platform…

How to rank ecommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Table of contents Ranking an ecommerce site for SEO Gauging ability to rank Technical SEO for ecommerce category pages Internal linking for ecommerce category pages…

How to use social media for small business

Posted by on April 9, 2019 in Marketing Strategies/Social media

Did you know that a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future?…

The one email you’re probably not sending

Posted by on April 4, 2019 in CredoCast/Entrepreneurship/Sales

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton…

How to do an SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…

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