Credo Blog

Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business | 0 comments

If you’ve arrived at this post via a Google search, you are probably in one of these two groups:

  1. You are a business that has identified SEO as a growth channel for you business and you don’t know who to hire, or
  2. You are trying to figure out if SEO is going to be a growth channel for your business.

This article is for both of you, though if you’re in the first camp you should probably go ahead and hire us to help you find someone. If you are in the second camp you should download these case studies about what good SEO consulting can do for businesses.

Let’s continue.

You face an interesting juncture in your business. Your business is not yet where you want it to be and where you think it should be. So you’re looking for that path that will get you there.

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Startup SEO Challenges with Sean Smith of Simple Tiger

Posted by on December 7, 2017 in CredoCast, Growth, Marketing Strategies, SEO | 0 comments

Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion.

In this video Sean lays down some of the most common SEO and content mistakes he sees startups making that, when corrected, can drive huge growth.

Simple Tiger on Credo

Simple Tiger’s website

Sean on Twitter

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Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business | 0 comments

Why there is no “best marketing agency”

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words hundreds of times in the last two years.

I get it.

We all want “the best”. We are all addicted to quick answers and quick solutions.

The world has trained us to think that there is one “right” solution, and usually a quick one, to many of our problems.

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Building a transparent business and being a solo founder with Adii Pienaar of Conversio

Posted by on November 30, 2017 in CredoCast, Entrepreneurship | 0 comments

I’ve been connected with Adii for a while now and always respected his stuff, but I have to be honest that I really enjoyed this conversation with him. Adii is a calming presence, something not often found in entrepreneurs, and his approach to building his company really inspired me to think twice about how I build companies as well.

I hope you enjoy it as much as I did!

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What is anchor text and does it matter in 2018?

Posted by on November 28, 2017 in Growth, SEO Tactics | 3 comments

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better.

After April 24, 2012 when Penguin was released to target manipulative link building, the industry changed. Many SEOs have become scared of acquiring links for clients that contain the words for which they are trying to rank in the link text (aka anchor text).

But is this necessary, or are a lot of SEOs just unnecessarily scared?

We are going to discuss three things:

  1. What is anchor text?
  2. Does anchor matter in 2018?
  3. How should this knowledge affect your link building efforts?

Find out more…

The Future of Websites and Business is Personalization, with Brennan Dunn

Posted by on November 16, 2017 in CredoCast, Entrepreneurship, Marketing Strategies | Comments Off on The Future of Websites and Business is Personalization, with Brennan Dunn

Brennan Dunn is a developer at heart, but over the last few years has taken personalization and marketing automation further than pretty much anyone I know. Founder of many companies but most notably Double Your Freelancing and now RightMessage, we geeked out on personalization, the steps he’s taken to go from some side projects to a six figure a month info-product company, and what he’s trying to do now with RightMessage.

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Aaron Orendorff on the Content Process and Getting Rejected

Posted by on November 9, 2017 in Content/community, CredoCast | Comments Off on Aaron Orendorff on the Content Process and Getting Rejected

Aaron Orendorff (@iconicontent) is a well known content marketer who has been published on the likes of Mashable, LifeHacker, FastCompany, and many more. He’s also gotten email responses from his outreach to incredible people like Lewis Howes and was able to get a guest post on Mashable even though they don’t do guest posts.

I learned so much from Aaron in this chat, and I am sure it will blow your mind as well.

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Why “SEO Keywords” don’t matter and what to do instead

Posted by on November 7, 2017 in Marketing Strategies, SEO Tactics | 16 comments

If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out with the full research, guidance around writing things that rank, and promotion. SEOs don’t just insert keywords into articles that are already written.

Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this:

We have the industry knowledge, but we need someone to insert the SEO keywords into the articles.

When I hear this I cringe, but it’s understandable. SEO can seem like some magical voodoo that someone on the internet does that all of a sudden gets you a ton of traffic and your business explodes in revenue and you retire early.

Unfortunately, this isn’t how SEO works.


It comes down to a fundamental misunderstanding of how SEO works.

It’s a typical chicken and egg problem – which came first, the knowledge or the topics/keywords?

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Finding Success with Audience-First Entrepreneurship, with Rand Fishkin

Posted by on November 2, 2017 in CredoCast, Entrepreneurship | Comments Off on Finding Success with Audience-First Entrepreneurship, with Rand Fishkin

Rand Fishkin is the founder of Moz and an intrepid entrepreneur. He’s been a friend of mine for a number of years now, and one thing that has always impressed me is how thoughtful Rand is about growth and entrepreneurship, and how he always stays true to his own values.

In this video we talk about serving SMB customers, what he’s learned about the venture world and software, and why relationships have mattered to much to him personally and Moz as a business. And you might get a few sneak peeks at his book and his future after Moz.

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The Journey from 6 Co-Founders to Building the Unbounce We Know Today, with Oli Gardner

Posted by on October 26, 2017 in CredoCast, Entrepreneurship, Growth | Comments Off on The Journey from 6 Co-Founders to Building the Unbounce We Know Today, with Oli Gardner

Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business.

More than that, Oli is an internationally known speaker who travels the world teaching people about conversion optimization and marketing. He’s known for his epic content, such as the Noob Guide to Online Marketing which effectively launched Unbounce into the stratosphere.

We talk about that and more, including:

  • What it’s like to start a company with 5 other cofounders
  • Some of the trials Unbounce went through at the beginning
  • How Oli has moved roles within the company and navigated that
  • His love of whiteboards

Find out more…