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ZATO PPC Marketing Paid Search

ZATO PPC Marketing

Kirk Williams
Average rating:  
 4 reviews
by Clayton L on Kirk Williams
It’s hard to find a company that
Your Job Title: Business Development

It’s hard to find a company that you can trust with your business, Zato is one of those companies. They truly want to do what is best for your organization. They are the perfect blend of Professionalism, Experience, and Expertise.

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  Kirk Williams (@PPCKirk on Twitter) is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since…

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32 Points Marketing, LLC

32 Points Marketing, LLC
Average rating:  
 3 reviews
by Vincent Mok on 32 Points Marketing, LLC
32 Points are a pleasure to work with
Your Job Title: Founder & Digital Advisor

I have collaborated with Michael & team over the last few months in supporting a client I have and their efforts with paid Facebook ads.



He is great to have in strategic discussions, easy-going, and maintains a positive attitude even during the occasional tough situation.



I'd recommend him to others

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32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more…

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Ramon Contreras
Average rating:  
 3 reviews
by Mitch on Ramon Contreras
Excellence
Your Job Title: Fitness Coach

I've worked with Ramon on a ton of projects, and it's always a great experience. He's an excellent communicator and dedicated to providing amazing services

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Ramon Contreras is a freelance SEO and Digital Marketing Consultant based out of Princeton, NJ. Over the past 8 years Ramon has worked in various…

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Aira

Aira
Average rating:  
 0 reviews

Aira is a digital marketing agency based in Milton Keynes in the UK. They provide a range of digital marketing services including SEO, PPC, social media…

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Preferred Partner
Ghergich & Co.
Average rating:  
 0 reviews

Ghergich & Co. is a content marketing agency that integrates SEO, beautiful design, and expert writing. We help clients earn attention by making and promoting…

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Elliott Davidson
Average rating:  
 1 reviews
by Gus on Elliott Davidson
Great To Work With
Your Job Title: Store Manager

Elliott did a fantastic job of helping us get more customers through the door. We’ve been rushed off our feet as we’ve not had this many customers to deal with before; which is fantastic. If you’re considering working with an SEO consultant, Elliotts your man!

Eliott is the founder of Contrast and an SEO consultant based in Nottingham, UK. Elliott’s background originates from sport at a young age he got…

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Jim Lastinger

Deep Field Inc.

Deep Field Inc.
Average rating:  
 0 reviews

Hi there! I’m Jim Lastinger, and I run a small digital marketing agency called Deep Field. I love working with amazing companies that do great things…

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Akvile Harlow

Akvile DeFazio

AKvertise, Inc.
Average rating:  
 0 reviews

Akvile DeFazio is a social media advertising consultant with 11 years of experience. She resides in Central California and works with U.S. and international based…

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Organic Media Group SEO Agency

Organic Media Group

Organic Media Group
Average rating:  
 2 reviews
by Michael Krikheli on Organic Media Group
Awesome Agency
Your Job Title: Co-founder

Organic Media Group is a pleasure to work with. Miguel and his team have an immense amount of experience and skill when it comes to SEO. Thanks for the awesome work!

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We are a RESULTS DRIVEN, content focused, SEO and Link Building agency based out of San Diego, California. We are driven by our passion for…

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Holly Miller
Average rating:  
 0 reviews

Hi! I’m Holly, a digital strategist. As a former in-house and agency marketer and SEO consultant, I have helped enterprise B2B and B2C companies through…

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Portent

Portent
Average rating:  
 0 reviews

Portent helps you reach business goals through digital marketing. We expand your reach across paid, earned, and owned channels by practicing the entire Marketing Stack,…

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BLUSH Digital
Average rating:  
 0 reviews

At BLUSH Digital our goal is to strengthen your brand, improve conversions, and push the limits of growth through digital marketing.

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McGarry Fashion
Average rating:  
 0 reviews

Read Our Latest Fashion PPC Case Study – If you want to get your fashion, footwear or cosmetics brand found online, you’re in luck, because…

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Austin Williams
Average rating:  
 0 reviews

Austin Williams is a full-service marketing agency that specializes in digital strategy and campaign management. We are staffed by 45 talented professionals – many of…

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Sebo Marketing
Average rating:  
 0 reviews

Sebo Marketing is one of Google’s Premier Partner Agencies. To earn this title, one must have at least two people who are Google Ads certified…

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Multi Layer Media Ltd
Average rating:  
 0 reviews

Multi Layer Media are a UK based digital agency that provide SEO, PPC and Content Marketing services. When it comes to choosing a web or…

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Samuel Lavoie
Average rating:  
 0 reviews

Samuel is an SEO consultant based in Montreal, Canada (oui, in English and French!) who started his digital journey in 1999 when he built his…

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The Skyline Agency
Average rating:  
 0 reviews

The Skyline Agency is a leading, full-service digital advertising and branding agency based in Dallas, TX. Through expert strategy and genius thinking, we launch and…

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SEOteric
Average rating:  
 0 reviews

SEOteric has over 10 years of SEO and digital marketing experience helping brands leverage search to attract new customers. Founded in 2009 by Matt Brooks…

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Selena Vidya

Selena Vidya

Selena Vidya
Average rating:  
 0 reviews

Selena is a partner in Orthris, a consultancy based in sunny Los Angeles, CA. Orthris is a digital marketing consultancy that enjoys brainstorming and implementing organic…

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Whitespark

WhiteSpark
Average rating:  
 0 reviews

Whitespark has extensive experience working with multi-location and enterprise businesses to solve their local search problems. We can supplement existing listing solutions (such as Yext and Moz…

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Best B2B Marketing Companies

These listed Best B2B Marketing Companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best Best B2B Marketing Companies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

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"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

B2B marketing has grown tremendously over the years, especially with the rise of the digital era. The unlimited access to the internet has helped business owners tap into new markets and develop solid marketing strategies to sell their products or services to other companies almost seamlessly. In fact, 50% of B2B search queries are made on smartphones and will grow to 70% by 2020.

B2B marketing continues to be a top business initiative for business owners globally, and business owners are focused on scaling their marketing strategies to see better sales results. For this reason, we’re going to discuss common marketing strategies that businesses are taking advantage of, and how much of an impact these strategies have on businesses’ success.

Business owners are tapping into what the internet has to offer. SEO, content marketing, PPC, and Facebook ads are just some of the options available to help business owners get directly in front of their target audience.

1. SEO

SEO is the foundation of marketing for the B2B industry. In fact, 61% of all B2B decision-makers start their process with a web-search and 71% won’t have a conversation with a salesperson until they undergo their own research. This means that business owners need to establish a strong presence online. It’s important that businesses leverage SEO to optimize their website so that their company can be found by their target audience and that, in turn, they can sell their products or services to other companies.

SEO makes the greatest impact for businesses when it comes to lead generation, which is why more business owners have made SEO a top priority in their marketing strategy. HubSpot conducted a survey where 61% of marketers say improving their search engine optimization and growing organic traffic is their number one inbound marketing priority.

2. Content Marketing

Content marketing is one of the biggest marketing trends that is expected to grow for B2B businesses. In fact, 39% of B2B marketers will increase their marketing spend within the next 12 months. Content marketing helps businesses establish authority, spread brand awareness, and drive solid leads. This is because business owners can deliver valuable information to other companies without pushing their services on to them.

Providing valuable and engaging content consistently leads to more sales for business owners globally. In fact, content marketing generates over three times more leads than outbound marketing and costs 62% less. For this reason, 88% of B2B marketers utilize content marketing as part of their daily promotional efforts, and on average, B2B marketers spend 28% of their total marketing budget on content marketing.

3. PPC

PPC ads are designed to help businesses grow and expand their brand’s awareness. PPC ads increase traffic, and increased search engine traffic results in paying leads. This is why businesses continue to invest in PPC ads to promote business growth. In fact, 65% of customers click on ads when purchasing, and PPC traffic converts 50% higher than organic traffic.

Businesses use pay-per-click ads to sell specific products or services to their target audience. In fact, 72% of businesses plan to increase the scale of their PPC marketing. These ads provide precise results as they can get directly in front of people who are already interested in their product or service and can boost brands’ awareness by 80%.

4. Facebook Ads

The estimated number of monthly active Facebook users is 2.20 billion with an average time spent of 40 minutes per day per user. Additionally, more than 30 million businesses are on Facebook. For this reason, business owners rely heavily on Facebook in 2018 for their B2B marketing as business owners consider Facebook the top social media platform for their marketing efforts. In fact, 95.8% of social media marketers say that Facebook brings the best ROI compared to other social networking sites.

Facebook advertising is the most targeted form of advertising as businesses can define their market by age, interests, behavior, and location. Additionally, Facebook ads are effective because it is one of the cheapest ways to advertise and still gain a considerable reach. The average CPC for businesses using Facebook is $1.72.

What challenges do B2B businesses face with marketing?

Business owners strive to strengthen their marketing efforts to get better results that generate solid leads and more sales. However, these efforts do not come without a few challenges along the way.

One issue that some B2B business owners face is that their website isn’t mobile-friendly. Having a mobile-friendly website is essential to successful SEO optimization in 2018. In fact, only 50% of B2B organizations have mobile-friendly sites. Businesses need to stay ahead of current trends and that means catering to the mobile market. With users spending 69% of their media time on smartphones, it is important that businesses ensure their websites are responsive for mobile users.

Another issue that businesses face is that they aren’t standing out among competitors, causing them to lose out on potential sales. This issue derives from the fact that the internet is saturated, often making it difficult for businesses to get in front of their target audience.

Business owners need to put a lot of emphasis on content marketing and ensuring that they are creating content that is relevant and adds value to their audience. Additionally, businesses need to focus on multi-channel marketing to increase their visibility and attract new clients. In fact, brands with multi-channel marketing strategies see an 89% retention rate.

Many businesses are also struggling with building trust, especially online. However, trust is what will separate you from your competitors and help you gain loyal customers. In fact, 83% of consumers said that they would recommend a company to others if they trust them.

This means that businesses will not only need to focus on being ever-present online but also focus on the customer experience. Customers have specific demands and they are only interested in working with companies who are willing to meet them.

B2B marketing will continue to evolve to meet the needs of customers. Businesses are constantly experimenting with new marketing trends to get in front of their target audience, gain a competitive advantage, and generate sales.

If you have any questions on B2B marketing or want to know more about how Credo can help grow your business, contact us below.

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