Last updated: Jun 2023
Finding the right Mid Market PPC company to work with doesn't have to be a long and frustrating experience.
Since 2015, we’ve helped 6,500+ companies save days of time by connecting them with digital marketing companies who get results. Our personalized and proven process is built to help you find the right Mid Market PPC company to work with fast, so you can get back to marketing.
You can rest easy knowing that all companies listed on this page have passed our 28-point and 3-step vetting process, which means they have proven experience solving the exact pain points you have around growth and marketing.
If you're ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
Join the thousands of companies who trust the Credo network, including:
From traditional PPC ads to inventive programmatic technology, our team consists of expert media buying professionals that deliver a hands-on, day-in-day-out approach to your account.
Canal Digital Studio is a boutique Digital Marketing agency based in New York City. We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results. We work primarily with DTC, SaaS, Consumer Product and eCommerce brands. Our small team has previously worked at large and small agencies, corporate strategy consultancies and in-house marketing teams … we’ve worn all the hats and can attack your project from any angle. We are marketing insiders who are…
Digital Authority Partners is an award-winning PPC Agency that takes a data-driven approach to enhance our clients’ paid marketing campaigns. In fact, just this year DAP was awarded a top SEM leader globally by Clutch.
As your Pay Per Click Agency of record, our experts puts your ad dollars to work promoting your product or services in front of your ideal customers. We consistently bring our clients at least a 4X Return on Ad Spend (ROAS).
Google Ads Management
We are results-oriented Google advertising experts serving businesses nationwide.
Google Ads (formerly Google Adwords) should be a part of most internet marketing programs. And if you are focused on Local SEO, then it only makes sense to capitalize on paid searches on Google as well. However, managing a Search Engine Marketing program today is complex. It is more than just bidding on a few keywords and building a landing page.
Industry Specific PPC
We tailor our approach to your industries specific needs. Watch your impressions burst with our tried-and-tested strategies for your niche
PPC for SaaS
We build, optimize and manage your paid media campaigns to get more users on your SaaS product.
A proven process to help you scale.
We find the best keywords to target for your product quickly.
We structure your ad accounts based on strategy.
We optimize your campaign keyword bids and copy.
We manage your ad accounts over time to hit your goals.
Experience that makes a difference
You’re Just Making Google Richer
That’s what many businesses think about PPC. And to a certain extent, they’re right. There is no magic solution to make enormous profits overnight. Maybe there was at one point in time, but those days are long gone. It used to be easier… until everyone else realized how easy Internet Marketing was. Nowadays, it takes proven practices to make a buck. What we do is a tried-and-true science that works.
“Get me to the top of Google, and we’ll make tons of money”. Heard that one enough times. A good strategy involves not just knowing where to be, but it also involves knowing where not to be. Be everywhere your customers are EXCEPT those places that are too expensive. Your customer may be in 20-30 different places in any given month. Unless you’re a large corporation with an endless marketing budget, you don’t need to be on all of them. Do you have an endless budget?
Instead of overnight success, good Internet Marketers realize that success is created day-after-day and measured year-over-year, much like any other business model. We’re just a group of geeks that each started out trying to get better, and we’ve never stopped. We’re not the best sales people; I think the headline of this page can attest to that. But we didn’t get into marketing just to make money. We take pride in our work, our accomplishments, and the businesses we’ve partnered with to help them grow.
Campaigns That Actually Turn A Profit & Reporting To Prove It
Digital advertising allows brands like yours to get in front of your perfect customer no matter where they are immediately. Whether your customers are searching on Google or socializing on Facebook and Twitter our data-driven team will help you get in front of them.
Managing Google Ads involves researching and selecting keywords, organizing those keywords into campaigns, creating ads for those campaigns, and creating and/or optimizing landing pages for those keywords and ads. The effectiveness of the pay-per-click campaign hinges on having high-quality scores for keywords. Increasing quality scores reduces the amount you will pay for each click and will increase ROI over time as cost per click goes down.
New campaigns typically start with lower quality scores, so we launch new campaigns with lower starting budgets to increase quality scores before increasing expenditures. The account history will play a role in the quality score, and we want to build a solid history and get costs per click down before increasing expenditures significantly. The balance between account history, Quality Score, and Ad Rank all impact how effective the PPC campaign is and how much return is generated from the marketing investment.
Traditional media channels include: print publications, broadcast television, radio, and out-of-home advertising such as billboards. As a professional traditional paid media company, our team can help you sift through all of the options available and build a media strategy that reaches your target customers where they are in different stages of the buying funnel.
PPC (paid per click) has as mission to get your message at the right audience, at the right time. Using advanced targeting strategies, we can help you reduce wasted spend and get a better return on your ad spend.
PPC (Pay-Per-Click) advertising is a mainstay of digital advertising. Precisely what the term encompasses depends on who you ask. At Highway One Marketing Marketing, we take a literal approach: PPC covers any online ad campaign where you pay anytime someone clicks your ad.
PPC ads exist on many platforms: Google, Bing, Amazon, Facebook, Twitter, LinkedIn, Quora, Reddit… the list goes on. While there are some notable differences among these platforms, the business model is basically the same.
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"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
"This was my first time using Credo and I will never hire another agency without them. I needed a PPC agency and I needed one FAST. Credo got me 3 discovery calls in a day with some seriously high quality companies. The hardest part was choosing between them. If you're going to hire an agency, use Credo. Seriously."
"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
Credo helps companies find and hire the right marketing partner.
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All Mid Market PPC Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Mid Market PPC Companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!