A startup is designed to grow fast. You need to grow fast in order to get more funding, become profitable, hire a team, and more. All of these startup marketing companies, both agencies and consultants, work with startups to grow through digital marketing.
Startups are also very hard because you have to grow within constraints. You might not have a huge marketing budget, and you’re trying to make do with what you have and to grow from there.
To do this, you must be very strategic with your marketing and your budget. Start with an audit and strategy so that you know which direction to run in, then decide how to best get that done.
Should I hire a consultant or an agency?
Many people think that consultants or freelancers are cheaper than an agency. According to our research, this is usually not the case.
You should hire, or consider hiring, a consultant if you need strategy done on one specific area of your marketing. Most consultants are not experts across all of the channels and often do not have the bandwidth or expertise to operate many of your channels for you, if any at all.
You should hire an agency if you need more hands on deck. They can work with you on your strategy and then also execute on it for you. Execution carries its own costs above the strategy, but you are getting the work done as opposed to simply the strategy and then being relied on to do it yourself.