Last updated: Mar 2023
Finding the right Publications Content Marketing company to work with doesn't have to be a long and frustrating experience.
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Content is king — and it’s everywhere you look. Today, the written word drives consumer behavior in a variety of mediums and fashions. Words are power. They tell stories, empower individuals, captivate minds, and drive business. The importance of content cannot be overstated, it’s where marketing is moving. The consumer desire is only growing as popular channels like Instagram, YouTube, Spotify, and more, are becoming a never ending menu of content optionality — connecting people and businesses. Now’s the time to fire up the content factory, and start creating.
At Envigo, we are keen on rendering you the long-term benefits. A flawless content from our side will elevate your website’s rank incredibly.
The website’s keywords will rank up for themselves through our content and are useful to the audience looking for updated information. Delivery of potential content increases the website’s trust in Envigo.
Organic Media Group is a content focused SEO and link building agency based out of San Diego, California. Our goal is to generate organic traffic growth that results in an ROI as quickly as possible. We achieve this through a combination of technical on-site SEO fixes, link building, and new content for your site. We have experience across all niches and have worked with large brands like State Farm Insurance and Reuters, as well as small local businesses. We are…
In the current world of marketing and sales, buyer behavior has changed. The majority of people looking for information to solve problems start their investigation online. In fact, studies show that more than 81% of all buying decisions start online. Today, Google should be your best salesperson, and if he isn’t…you’re missing the boat.
That’s where content marketing comes in. Through a strategically crafted campaign of blogs, ebooks, videos, webinars, infographics and more…you can connect with prospects and leads well before your competition does. And, once people read your content and recognize you as an industry leader, they are more inclined to buy from you. Content marketing is all about lead conversion…and we’re really really good at it.
At fuze32 Marketing, we research, write and design all the pieces in your content plan…and we build the campaign around that content that drives leads. Interested in learning more? See some of the samples of our work below.
Depending on whom you ask, creating content – that is, blog posts, services pages, press releases, and such – with Google in mind can be an extremely important thing to do or a terrible thing to do.
Those who would call it important are likely thinking along the lines of using your website content to show Google that your page (and your company and website) are relevant to certain keywords. If you create your content in a way that makes it easy for Google to read, you have a better chance of showing up in search results when someone searches for what your page discusses.
On the other hand, the critics of SEO-focused content creation would argue that by creating content “for Google,” you’re sacrificing the actual informational value and natural readability for a real live human. Compare these two short paragraphs:
Example 1: “Looking for men’s basketball sneakers? We have the best men’s basketball sneakers from Nike, Adidas, Puma, And1, and other top men’s basketball sneakers brands.”
Example 2: “Looking for an advantage on the court? Check out our selection of men’s kicks, including the freshest styles from Nike and others. Get ready to break some ankles!”
Both examples are approximately the same length. Both deliver the same basic message. But Example 1 sounds unnatural, with that same keyword phrase (“men’s basketball sneakers” forced into the text three separate times, along with the SEO-favorite term “best” and a number of specific brand names. Will Google know what your page is about? Yes, it’s pretty obvious. Will someone be excited to read it? Meh.
Example 2 is much more natural sounding. A human looking for men’s basketball sneakers will read it and understand it, and likely they will be confident it was another human, not a robot, who wrote it. But what happens to your SEO when you’re not maximizing the use of specific words and phrases people might be searching for on Google?
In the earlier days of SEO, this was a real concern. Google (and other search engines) really did give preferential treatment to content that more closely matched the exact searches people were doing. That’s where this whole trend shown in Example 1 started. Fortunately, the logic and technology behind the algorithms has evolved.
Without getting into the SEO jargon and acronyms like EAT, NLP, and BERT (feel free to ask for more info), Google & co. are much, much better at figuring out what content is about even if it uses different wording than what the user searches. In fact, it’s in Google’s best interest to serve its users the content most likely to provide the information they’re seeking, so if your naturally worded blog post does a better job of that than someone else’s robo-nonsense, you’ll rank better — on that specific factor anyway.
There are still a lot of other considerations when it comes to optimizing your website and content. Highway One Marketing believes in making your website experience ideal for your users first, and then giving Google some extra hints and information when and where it’s effective and won’t sacrifice quality.
Our content department excels at producing targeted blog content to support promotional activities and boost your website’s search engine optimization. All blogs include keyword targeting and on-page SEO.
Starting out as a content-writing agency, Wallaroo has literally been built through the efforts of our amazing team of writers. We work with you to fine-tune and replicate your brand voice so we can both communicate clearly to your target market.
Video and Social Content Marketing
Social Networks are a MUST for content and video marketing no matter what industry you’re in. If you’re selling a product, a service, or a membership, they are your #1 source for broadcasting your message. Oh, and they’re not just for your existing fan base. There’s an immense power available for you to reach and discover new audiences and nurture them into leads and clients.
Social platforms continue to be a goldmine for business owners. But as technology advances, old features are revamped and new features are introduced to improve user experience. Ask to talk to one of our specialist regarding your content and video marketing strategies. We guarantee you’ll walk away with new inspiration.
MAGNETIK is an interactive marketing agency in New York City that combines cutting-edge technology , award-winning creative and strategic best-practices. We partner best with B2B and SaaS brands, supporting strategy, design and development across websites, SEO, content and lifecycle marketing. For more than a decade we have developed programs that engage users and drive revenue for our clients, without the red tape and overhead of larger agencies. We think of ourselves as not just an agency, but a part of our client’s team….
CONTENT MARKETING SERVICES
A content marketing agency that knows how to get attention
Take this as just one example.
Through a content marketing campaign for our client we achieved 13,398 sessions, a reach of 88,448, and 27 website conversions, all with a CTR on Facebook of 16.7%.
We did this with $146 of advertising spend.
That’s 1 cent per click.
Highly-skilled digital marketing professional with emphasis on Search Engine Optimization. Extensive experience as a Product Manager with expertise in marketing and sales. Managed strategic and tactical lifecycle of consumer and business product lines. I currently lead global SEO strategy at InterContinental Hotels Group (IHG) to drive organic revenues and help deliver sales at controlled costs through organic channels (local and natural SEO). Our focus on delivering a structured approach to website improvements and content creation assists in traffic growth and…
Ghergich & Co. is a content marketing agency that integrates SEO, beautiful design, and expert writing. We help clients earn attention by making and promoting content through targeted influencer outreach. Our specialized agency consists of SEO thought leaders, world-class graphic designers, and a brilliant team of writers. Our founder, AJ Ghergich, has been in the SEO industry since 2004 and watched it grow from obscurity to dominance. Now, you would struggle to name a fortune 500 company that doesn’t have…
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
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All Publications Content Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Publications Content Marketing Companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
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