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Find your Healthcare partner

Credo helps companies find and hire the right marketing partner.

How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Healthcare Digital Marketing Companies

All Healthcare Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Healthcare Digital Marketing Companies in our network, you can trust they're the best we can find.

HIPAA compliance? PII and PHI best practices? These listed healthcare marketing companies (agencies and consultants) have experience working with healthcare companies to drive leads, improve search results, and ultimately grow your business.

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The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire Healthcare companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

Who's in Credo's network?
Credo's network includes digital marketing agencies and consultants who are experts at what they do and who they do it for. We're digital marketing experts ourselves and started Credo in 2013 to help great businesses do a better job hiring and executing on marketing strategies. We've helped thousands of businesses since then, so let us put our expertise to work for you.
How does Credo determine who the right pro is for my project?
Because we've been around since 2013 and matched over $125,000,000 in projects to agencies, we know how to make the right matches for your needs. We base matches off your marketing channel needs, your industry, your business model, your budget, and more. We've custom built our technology to facilitate this.
What is the difference between Credo and Upwork/Fiverr/etc?
Credo is a fundamentally different type of company. Instead of listing anyone in the world who wants to offer marketing services, Credo has a vetted network of agencies who we work with closely to make sure they deliver industry-best results for their clients.
Do I still have to interview firms within Credo?
Yes. After we match you with agencies, you are scheduled with them for initial calls. We believe fundamentally that you should know and trust the person doing your work. Ultimately, the decision on who to hire is yours.
How is Credo involved after I sign a project?
Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for their work. Credo is not involved, though we would appreciate honest reviews on your firm's Credo profile once you've worked with them for a while!
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


Get started today

Modern healthcare companies are starting to realize the benefits of using digital marketing to reach healthcare consumers. The rise of online technology, healthcare consumerism, and value-based reimbursements are giving them the incentive to invest in their digital marketing approach. In an effort to help, let’s discuss how to hire the right healthcare digital marketing company.

Digital Marketing and the Healthcare Industry

According to Reuters:

United States health spending is projected to rise to 5.3 percent in 2018…

…The increase represents a sharp uptick from 2017 spending, which the U.S. Centers for Medicare and Medicaid Services (CMS) now estimates to have been a 4.6 percent climb to nearly $3.5 trillion.

With trillions of dollars being spent every year on healthcare, there’s a lot to gain for companies that can effectively reach their target audiences. Their effectiveness largely depends on their ability to reach healthcare consumers online through digital marketing.

An article on Forbes explains:

…research shows that more than 50% of people search online for information about treatment options or to learn about health concerns or care providers, and 77% of patients use a search engine before booking an appointment with a local healthcare provider.

As for the specific digital marketing tactic of content marketing, an article on Marketing Profs explains:

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year…

Content marketing is only one tactic of digital marketing, others include:

The healthcare players involved include:

    • hospitals and acute care providers
    • physician practices
    • specialty care clinics
    • healthcare information technology (HIT) vendors
    • post-acute care providers
    • healthcare insurance companies

Healthcare companies are seeking to invest in their online presence to increase revenue and bring value to targeted healthcare consumers and B2B partnerships. The main challenges they face are staying in compliance and overcoming a lack of marketing experience. For these reasons, many are looking to outsource their digital and traditional marketing efforts to an agency or consultancy service.

Ultimately, they need their digital marketing efforts to integrate with traditional marketing efforts to create a seamless customer/patient experience at all levels of the sales funnel.

Healthcare Digital Marketing Agency vs. Consultancy

While some healthcare organizations may need a complete digital marketing solution, others may simply need some guidance from an expert at key points of development. This level of need will determine whether an agency or a consultancy is the right choice.

For instance, HIT vendors may already have an internal digital marketing team and strategy in place, yet might need an expert consultant in key areas of campaign development. On the other hand, a non-profit hospital provider may completely lack an internal digital marketing team, thus, has a need for a more complete solution with a digital marketing agency.

The key takeaway to remember is not every digital marketing company is the same. Choosing the right company starts with understanding the level of need and the overall digital marketing goals of the healthcare company.

Choosing the Right Digital Marketing Partnership

Finding the right partnership will make the difference between gaining online traction and meeting KPIs or spending thousands and languishing on the back pages of search engine results. Essentially, healthcare companies need a digital marketing partner that understands their needs and target audience. Here are some attributes to look for:

    • experience with related companies
    • reviews
    • specific services and products (HIPAA compliance)
    • certifications and skills
    • capabilities (scale and time availability)
    • vertical industry knowledge
    • traditional marketing capabilities
    • customer service

While all the digital marketing companies listed here are vetted and capable of producing effective results, they also differ in their experience and capabilities. The diversity of services available means healthcare companies have a better chance of finding the right fit for their unique digital marketing needs, yet it also means they must carefully choose the right one to work with.

Ultimately, healthcare companies need a partner that understands HIPAA compliance and other healthcare industry-specific regulations, which means they need a vertically-focused healthcare digital marketing company.

When choosing a digital marketing company to partner with, here are some key points for healthcare companies to consider:

    • budget constraints
    • ROI desired
    • short and long-term goals with digital marketing campaigns
    • present state of digital marketing capabilities
    • specific digital marketing solutions to develop
    • integration capabilities with other solutions (ERP, CRM, EHR)
    • internal team involvement with digital marketing efforts
    • comprehensive level of desired digital marketing efforts
    • integration with traditional marketing efforts

While some healthcare companies may need a complete digital marketing makeover, others may simply want to enhance and optimize the efforts they’ve already initiated. Finding a digital marketing company that can effectively accommodate these exact needs is vital for ongoing streamlined efforts and optimal results.

Additionally, healthcare companies will benefit from condensing their digital marketing efforts and simplifying their workflows. They can do this by choosing a partner with the comprehensive capabilities they need, rather than using a piecemeal approach with multiple vendors and solutions.

Finally, it’s imperative for healthcare companies to find a partner they can effectively communicate with through agreed upon channels. This has a lot to do with preference and company culture, yet is key for streamlining digital marketing efforts on an ongoing basis. What healthcare companies need is a transparent partner with the ability to clearly communicate the technical aspects of digital marketing efforts.

Conclusion

As optimizing the patient experience continues to grow in importance, healthcare companies are realizing the need to integrate digital marketing campaigns into their overall marketing efforts. With value-based reimbursements and the advances of cloud and mobile computing at hand, traditional methods of finding patients through referrals and insurance companies are no longer sufficient for providers; and the growing prevalence of HIT solutions is making it harder for vendors to reach target B2B audiences.

Modern healthcare companies are looking towards digital marketing as part of the solution, yet their inexperience and the industry-specific regulations involved make it hard to initiate effective digital marketing campaigns with internal teams. For these reasons, many are seeking to partner with a healthcare digital marketing company.

At this point, choosing the right partnership is vital for launching effective digital marketing campaigns and gaining online traction. Healthcare companies need a vertically-focused partner with the experience, capabilities, and solutions that meet their needs, preferences, and goals. If interested in learning how Credo can help please contact us today.

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