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Find your Lawyers partner

Credo helps companies find and hire the right marketing partner.

How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Lawyers Digital Marketing Companies

All Lawyers Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Lawyers Digital Marketing Companies in our network, you can trust they're the best we can find.

These agencies and consultants all have experience working with Lawyers sites and businesses. If you are looking to work with an agency or consultant with experience in Lawyers, contact them today!

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The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire Lawyers companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

Who's in Credo's network?
Credo's network includes pre-vetted digital marketing agencies and consultants with digital marketing expertise specific to your business needs. From SEO to Amazon marketing services, SaaS to the healthcare industry, to any B2B, enterprise, or B2C business, we match you with the right marketing partner for your business. Since 2013, we have helped over 6,500 businesses streamline their hiring process and execute marketing strategies. We put in the work to help you get back to what matters most - your business.
How does Credo determine who the right Pro is for my project?
We've matched over $125,000,000 in projects to agencies and have over a decade of experience as marketers ourselves. We know how to identify the right match for your needs based on our proprietary matching algorithm as well as a review of your marketing channel needs, your industry, your business model, your budget, and more. The entire process is 100% free of charge.
What is the difference between Credo and Upwork/Fiverr/etc?
Credo is a fundamentally different type of marketing matchmaking company. Instead of listing any marketing company or consultant who wants to offer marketing services, we offer a strictly vetted network of agencies that we know can deliver industry-best results to clients like you.
Do I still have to interview firms within Credo?
Yes. After we match you with 2-3 digital agencies that match your needs, you are scheduled with them for initial calls. We believe that you should know and trust the marketing team doing your work. Ultimately, it is your decision who to hire.
How is Credo involved after I sign a project?
Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for the work they do. We are not involved beyond this point, though we appreciate honest reviews on your firm's Credo profile if your marketing match is everything you have been looking for!
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


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Marketing for Lawyers

If you want to have a successful business as a lawyer, you are going to need clients. While you may have some repeat ones, most of your business is going to be dealing with new clients.

While many lawyers rely on word-of-mouth advertising, it isn’t enough. In fact, you are going to need to do plenty of advertising in order to get new clients on a regular basis. You should be thinking about using search engine optimization (SEO), content marketing, advertising on Facebook, using AdWords, and even doing some local advertising.

Unsure about where to start? Here are some tips to help.

SEO (Search Engine Optimization)

Unfortunately, most lawyers don’t really think about search engine optimization (or SEO) when they are marketing themselves and their business. However, this can be a big mistake. In fact, you need to think like the search engines if you want your business to get in front of as many potential clients as possible.

Here are some tips to help you get started with SEO.

Really think about what keywords you need to use. Keywords are essential for SEO. You need to do your research to see exactly what words and phrases (long-tailed keywords) your clients are looking for. There are many tools to help you come up with the keywords that you need to be using, though a simple Google search may be enough to point you in the right direction.

While writing keywords, don’t be afraid to think local. Add your state, town, or general location in front of your keywords to attract more people in your vicinity (who are more likely to visit your office)!

Blogging regularly is essential for SEO. Search engines like to send people to websites that are changing regularly (and growing). Because most people don’t want to add pages and pages to their website on a regular basis, they can rest assured that blogging does the same thing. If you add a blog weekly (more or less), they will notice that you are working on it regularly and be more inclined to send someone there!

Content Marketing

Though there is a place for traditional marketing, more and more lawyers are seeking other ways to connect with people. In fact, content marketing is becoming more popular.

When most people think about content marketing, they think about blogging, though it also includes any other content that you write, such as the pages on your website and even e-mails.

Here are some tips to help you on your blogging (and content marketing) journey.

Though keywords are important, make sure that you don’t overuse them. Keyword stuffing is a big mistake that is pretty easy to make. If you use too many keywords, your clients will have trouble reading your content and they will simply click away. They will go to another website that has similar information.

In terms of SEO, you should know that search engines look at how long people stay on your website. If your readers click away right away, they will quit sending people to your website.

After you finish your blog, you need to make sure that you fill out all of the descriptions and tags. If you want your blogs to be noticed by the search engines, you need to fill in the meta description and title tag. If you use images (which is highly recommended), you should fill out those tags and descriptions too! Use keywords if possible to help.

Facebook Advertisements

Though it may not seem like a lawyer’s office should be on social media, there is no reason why that is true! You should be using it to your advantage to try to reach as many potential clients as possible.

You don’t have to be on all of them. In fact, if you only have time to join one, it should be Facebook. You should also learn how to use paid advertising if you really want to grow your business.

Here are some tips to help.

Target your audience. Most business owners use Facebook advertising because you can get a lot of results for a decent price. In fact, because you can target your audience, you are only spending money on the people that you want to see it.

Take your time when you are working on your advertisement. Really think about the types of clients that you want. Decide on what ages, sex, and interests they have. You should also make sure that your ads are reaching local people by targeting your exact location.

Make it visual. Pictures and videos can really change your advertisements. In fact, they are much more likely to be noticed and get results (such as likes, clicks, and even shares)!

AdWords

If you are not ready to jump on the social media bandwagon, Google Adwords could be a great place for you to start! Usually people who are searching through Google are ready for action so these people can become clients quickly (instead of taking months of relationship building).

Here are some tips to help you use Adwords.

Don’t forget about negative keywords. Negative keywords can make you spend more money than you should for advertising. Because you are going to be reaching people who are not interested in your services, it can be a waste of money. For this reason, you need to make sure that you decide which negative keywords that you don’t want to be found in.

As with any type of advertising, you need to monitor your results. It is important that you watch and see how well (or bad) your advertisement is performing. By looking at the results, you can make changes before you waste a lot of money. You can also go forward, trying to focus on the advertisements that are catching the attention of your clients.

Local Advertising

Since you have a local office, it is important that you advertise locally. No matter how many likes you have on Facebook, most of them won’t turn into clients because they live too far away.

Here are some tips to help you start your local advertising.

Go to local networking events. These can be a great place to meet a lot of people. Even if most of them won’t need a lawyer, they may be quick to refer you to someone who does! Going to networking events is never a waste of time.

Even if you focus on online marketing, target your location and use local keywords to reach locals. You need to target locals any time that you do any advertisements. Your blogs should have your town and state sprinkled throughout in order to target local people also. These will make a difference when it comes to your results!

As a lawyer, your business is only as successful as the marketing that you do. By utilizing search engine optimization (SEO), content marketing, advertising on Facebook, using AdWords, and even doing some local advertising, you are going to be putting your name out in front of more clients than you ever thought possible!

Contact us below to begin your search for the right marketing provider. We would be glad to help you grow your business!

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