Last updated: May 2021
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In order to succeed as a real estate agent, you need to have customers. You need to be getting new customers all of the time in order to make your business grow and do well.
Though word-of-mouth advertising is great, it isn’t always enough. In fact, most real estate professionals should be marketing their business constantly in order to keep it growing.
Some of the most common ways to advertise a real estate business are by using search engine optimization (SEO), content marketing, advertising on Facebook, using Google Ads, and even do some local advertising. All of this is part of a holistic digital marketing strategy. Whether you hire a digital marketing agency or do it yourself, this guide will help you.
Though many people don’t worry about search engine optimization (or SEO) when they are marketing themselves and their business, it is a big mistake. You can’t ignore the search engines if you want your business to be found, especially if you are doing real estate in the United States.
Here are some tips to help you get started with SEO.
Hire someone to design your website. Though you may want to save as much money as possible, you shouldn’t skimp on your website. It is often very easy to see the difference between a website that was professionally done and one that was put together by a business owner.
Still don’t want to spend the money? Your website designer is already skilled in SEO and will be able to use his or her talents to make your website easily found by search engines.
Show that you’re a local business. Search engines love knowing where your business is located, which is why they have Google My Business and prioritize local companies in the search results for local
Do great keyword research. Keywords are essential for SEO. You need to write a list (and keep it handy) of all of the topics that your potential customers are looking for online. Buying a home, selling a home, and relocating are all top searches, though you may also want to think about some other concerns that they may be having. Packing up a home, downsizing, searching for good schools, and other topics might also be good keywords for you.
Long-tailed keywords are just as important. Don’t be afraid to use phrases in your content because they will help with your SEO. You also might want to consider using local keywords too. This will help you find more local customers (which is what you are looking for).
When blog writing, make sure that you fill out all of the descriptions and tags. You need to add information (especially keywords) in the meta description, title tag, and even on the images that you use! Search engines look for this information before they decide to send someone to your blog and website.
As more and more people shy away from traditional marketing, content marketing is taking over. Basically it includes almost any piece of writing that you put out, whether you are filling up the pages on your website or you are blogging on a regular basis.
Blogging is a great way to bring new customers to your website. Here are some tips to help you on your blogging journey.
Make SEO a priority. It is important to think about your customers and the search engines with every blog that you write. You are going to want to sprinkle keywords throughout your entire blog, though it is equally important that it is easy to read. You are also going to want to fill out the meta description and tag titles to make sure that it is noticed by the search engines.
Use images. Blogs that use photographs are more popular than ones that don’t have any. Not only does it bring something to your blog, it can also break up the text, making it a little easier to read.
Unsure about what to write about? It often helps to make a list of things that your customers (and potential ones) are searching for. They always need more information on buying and selling a house. You can help them even more. Write about getting a mortgage, the appraisal process, what types of home inspections they should do, and much more. The list is endless of topics that your customers need help with!
As social media continues to grow in popularity, more and more businesses are jumping on the bandwagon. They too want to reach as many customers as possible. Even if they aren’t local, that doesn’t mean that they soon won’t be!
Facebook is one of the most popular and as more businesses are using it, you are going to have to be able to use paid advertising well if you want to succeed.
Here are some tips to help.
Target your audience. One of the best parts of advertising on Facebook with paid advertising is that you can decide who you want to see them. Not only can you decide ages, sex, marital status (among other things), you can also make sure that you are reaching local people!
Don’t be afraid to add a video. People are more likely to look at an advertisement that is visual. Pictures can be great but videos are even better. Make a virtual tour and watch the results.
Make sure that you monitor the results. Another great thing about marking through Facebook is that you can really monitor the results. You will able to see what advertisements are performing well and which ones aren’t. This allows you to make changes until you are getting the results that you are looking for!
Google Ads can be great for real estate professionals. In fact, it might be more helpful than even Facebook. Because you are going to be searching for people based on their intent, you are likely to find people who are ready to buy or sell a house right now.
Here are some tips to help you use Google Ads.
Think about negative keywords when you are coming up with your keywords for your advertisement. Negative keywords are words that are going to show up with your results, though you are not going to want to reach those people. By taking away some of these keywords, you will end up spending less money and get more out of each dollar that you do spend.
Don’t be afraid to see what your competitors are doing. Stuck and have no idea where to start? Look around at your competition and see what they are doing. See what seems to be working and what isn’t. Don’t copy them but maybe this will help get your creative juices flowing.
Make sure that your advertisements are mobile friendly. More and more people use their mobile phones and other devices for everything so you need to make sure that your advertisement will still have the same effect on a phone!
As a real estate professional who works in a certain area, you shouldn’t forget about local advertising. You need to reach the right customers, the ones who live near you (or are looking to move to your location).
Here are some tips to help.
Don’t be afraid to use local newspapers to place advertisements in. Many towns have local papers that can bring in a lot of new customers for a decent price.
If you do decide to do more online marketing, make sure that you always target to your location and use keywords using your location. By targeting to your location and using local keywords, you are less likely to waste your hard-earned money by reaching more people who are interested in your services!
A real estate professional should be constantly working to grow his or her business, in many ways. It is important that you use multiple methods of putting yourself in front of your potential customers so that you can reach as many new ones as possible.
Contact us for all of your marketing and SEO needs. We would be glad to help you grow your business!