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Find your Real Estate partner

Credo helps companies find and hire the right marketing partner.

How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Real Estate Digital Marketing Companies

All Real Estate Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Real Estate Digital Marketing Companies in our network, you can trust they're the best we can find.

These agencies and consultants all have experience working with Real Estate sites and businesses. If you are looking to work with an agency or consultant with experience in Real Estate, contact them today!

Start a project

The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire Real Estate companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

What does Credo cost?
Clients hiring through Credo pay us nothing. We are compensated by the pros within the network once they have passed our 28-point vetting process.
Who's in Credo's network?
Credo's network includes digital marketing agencies and consultants who are experts at what they do and who they do it for. We're digital marketing experts ourselves and started Credo in 2013 to help great businesses do a better job hiring and executing on marketing strategies. We've helped thousands of businesses since then, so let us put our expertise to work for you.
How does Credo determine who the right pro is for my project?
With seven years in business and over $125,000,000 in projects coming through our systems, we know how to make the right matches for your needs. We base matches off your marketing channel needs, your industry, your business model, your budget, and more. Every match is hand-selected by our team of experts.
What is the difference between Credo and Upwork?
Credo is a fundamentally different type of company. Instead of listing anyone in the world who wants to offer marketing services, Credo has a vetted network of pros who we work with closely to make sure they deliver industry-best results for their clients.
Do I still have to interview firms within Credo?
Yes. After we match you with two pros from our network, you schedule interview calls with them. We believe fundamentally that you should know and trust the person doing your work. Ultimately, the decision on who to hire is yours.
How is Credo involved after I sign a project?
No. Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for their work. Credo is not involved, though we would appreciate honest reviews on your firm's Credo profile once you've worked with them for a while!
So, what does Credo cost?
Credo is free to clients looking to hire a marketing firm. We do offer a few paid consulting options about your marketing or hiring strategy which can be found here.
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


Get started today

Real Estate Marketing

In order to succeed as a real estate agent, you need to have customers. You need to be getting new customers all of the time in order to make your business grow and do well.

Though word-of-mouth advertising is great, it isn’t always enough. In fact, most real estate professionals should be marketing their business constantly in order to keep it growing.

Some of the most common ways to advertise a real estate business are by using search engine optimization (SEO), content marketing, advertising on Facebook, using Google Ads, and even do some local advertising. All of this is part of a holistic digital marketing strategy. Whether you hire a digital marketing agency or do it yourself, this guide will help you.

SEO (Search Engine Optimization) for real estate

Though many people don’t worry about search engine optimization (or SEO) when they are marketing themselves and their business, it is a big mistake. You can’t ignore the search engines if you want your business to be found, especially if you are doing real estate in the United States.

Here are some tips to help you get started with SEO.

Hire someone to design your website. Though you may want to save as much money as possible, you shouldn’t skimp on your website. It is often very easy to see the difference between a website that was professionally done and one that was put together by a business owner.

Still don’t want to spend the money? Your website designer is already skilled in SEO and will be able to use his or her talents to make your website easily found by search engines.

Show that you’re a local business. Search engines love knowing where your business is located, which is why they have Google My Business and prioritize local companies in the search results for local

Do great keyword research. Keywords are essential for SEO. You need to write a list (and keep it handy) of all of the topics that your potential customers are looking for online. Buying a home, selling a home, and relocating are all top searches, though you may also want to think about some other concerns that they may be having. Packing up a home, downsizing, searching for good schools, and other topics might also be good keywords for you.

Long-tailed keywords are just as important. Don’t be afraid to use phrases in your content because they will help with your SEO. You also might want to consider using local keywords too. This will help you find more local customers (which is what you are looking for).

When blog writing, make sure that you fill out all of the descriptions and tags. You need to add information (especially keywords) in the meta description, title tag, and even on the images that you use! Search engines look for this information before they decide to send someone to your blog and website.

Content Marketing for real estate

As more and more people shy away from traditional marketing, content marketing is taking over. Basically it includes almost any piece of writing that you put out, whether you are filling up the pages on your website or you are blogging on a regular basis.

Blogging is a great way to bring new customers to your website. Here are some tips to help you on your blogging journey.

Make SEO a priority. It is important to think about your customers and the search engines with every blog that you write. You are going to want to sprinkle keywords throughout your entire blog, though it is equally important that it is easy to read. You are also going to want to fill out the meta description and tag titles to make sure that it is noticed by the search engines.

Use images. Blogs that use photographs are more popular than ones that don’t have any. Not only does it bring something to your blog, it can also break up the text, making it a little easier to read.

Unsure about what to write about? It often helps to make a list of things that your customers (and potential ones) are searching for. They always need more information on buying and selling a house. You can help them even more. Write about getting a mortgage, the appraisal process, what types of home inspections they should do, and much more. The list is endless of topics that your customers need help with!

Facebook advertising for real estate

As social media continues to grow in popularity, more and more businesses are jumping on the bandwagon. They too want to reach as many customers as possible. Even if they aren’t local, that doesn’t mean that they soon won’t be!

Facebook is one of the most popular and as more businesses are using it, you are going to have to be able to use paid advertising well if you want to succeed.

Here are some tips to help.

Target your audience. One of the best parts of advertising on Facebook with paid advertising is that you can decide who you want to see them. Not only can you decide ages, sex, marital status (among other things), you can also make sure that you are reaching local people!

Don’t be afraid to add a video. People are more likely to look at an advertisement that is visual. Pictures can be great but videos are even better. Make a virtual tour and watch the results.

Make sure that you monitor the results. Another great thing about marking through Facebook is that you can really monitor the results. You will able to see what advertisements are performing well and which ones aren’t. This allows you to make changes until you are getting the results that you are looking for!

Google Ads

Google Ads can be great for real estate professionals. In fact, it might be more helpful than even Facebook. Because you are going to be searching for people based on their intent, you are likely to find people who are ready to buy or sell a house right now.

Here are some tips to help you use Google Ads.

Think about negative keywords when you are coming up with your keywords for your advertisement. Negative keywords are words that are going to show up with your results, though you are not going to want to reach those people. By taking away some of these keywords, you will end up spending less money and get more out of each dollar that you do spend.

Don’t be afraid to see what your competitors are doing. Stuck and have no idea where to start? Look around at your competition and see what they are doing. See what seems to be working and what isn’t. Don’t copy them but maybe this will help get your creative juices flowing.

Make sure that your advertisements are mobile friendly. More and more people use their mobile phones and other devices for everything so you need to make sure that your advertisement will still have the same effect on a phone!

Local Advertising and SEO

As a real estate professional who works in a certain area, you shouldn’t forget about local advertising. You need to reach the right customers, the ones who live near you (or are looking to move to your location).

Here are some tips to help.

Don’t be afraid to use local newspapers to place advertisements in. Many towns have local papers that can bring in a lot of new customers for a decent price.

If you do decide to do more online marketing, make sure that you always target to your location and use keywords using your location. By targeting to your location and using local keywords, you are less likely to waste your hard-earned money by reaching more people who are interested in your services!

A real estate professional should be constantly working to grow his or her business, in many ways. It is important that you use multiple methods of putting yourself in front of your potential customers so that you can reach as many new ones as possible.

Contact us for all of your marketing and SEO needs. We would be glad to help you grow your business!

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