Last updated: May 2021
All Travel marketing companies on Credo have deep experience working with Travel businesses.
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Define your needs and project brief to make sure you're matched with the right people.
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Based on your conversations, decide who to hire then sign your contract and pay the pro directly.
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"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
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Quality of work delivered is extremely important to us and extremely important to you.
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All Travel Digital Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Travel Digital Marketing Companies in our network, you can trust they're the best we can find.
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While the online world is creating a multitude of opportunities for travel marketers, the level of competition makes it hard to stand out and attract attention. Anymore, simply having an online presence isn’t nearly enough, as only those that can effectively leverage their digital marketing efforts will see optimal results.
Many travel agents, bloggers, and agencies are seeking solutions to streamline their digital marketing efforts, yet are finding their inexperience and time availability to be hindering factors with their overall progress. Many are overcoming these challenges by partnering with a travel marketing agency or consultancy to fast-track their success. In an effort to help, let’s examine how to hire the right travel marketing company.
With $198 billion U.S. digital sales projected in 2018 (Social Media Today infographic), and $755.94 billion global digital sales projected in 2019 (Statista), the travel industry is alive and well both online and offline (over $8 trillion in total economic impact globally in 2017, Statista).
Furthermore, the rapid growth of digital travel sales will only accelerate in the future as online usage expands and tech-savvy younger generations travel more and more. The Social Media Today infographic explains more:
More than 140 million U.S. adults will research a trip online
…63% of travelers now turn to a search engine at some point during trip planning
…76% use a desktop computer to look for accommodations
…67% use a desktop computer to book accommodations
The growing trend for travel consumers to research and book online is causing these kinds of results:
61% of travel marketing spend is going to online channels
Indeed, now is the time for travel marketers to build and optimize their online presence; by finding the right travel marketing company to work with, they’ll have a great chance of gaining online traction and accelerating digital sales.
Finding the right travel marketing company to work with largely depends on the specific needs and goals of each travel business. For instance, do they want to completely outsource their digital marketing efforts, or simply augment their in-house efforts with outside expertise?
Understanding their needs and goals will help travel businesses decide whether to work with a travel marketing agency or a consultancy. An agency offers a more comprehensive service with multiple hands on deck, while a consultancy offers expert guidance at key points of strategic and operational development.
For example, an individual travel agent, working primarily through their travel website and blog, may find effective solutions working regularly with an expert consultancy, helping them understand what tools and tactics to use; on the other hand, a travel agency lacking a dedicated digital marketing team may want to hire an agency to comprehensively develop and execute their digital marketing strategy.
Many situations will fit somewhere in between these examples, yet finding the right partner always starts with accessing the specific needs and goals involved.
Budget constraints and ROI are always a factor when it comes to partnering with a travel marketing company. Ultimately, travel businesses need to have assurance and confidence that their digital marketing budget will effectively generate results.
Finding the right partnership will make the difference when it comes to trusting the process and having a clear understanding of the strategy and tactics being used. Here are some key attributes to look for in a partner:
vertical focus with the travel industry
experience and expertise with specific digital marketing tactics
convincing reviews and case studies
effectively communicates through favorable channels
has the operational capabilities needed (staff, tools, expertise)
experience with travel business’s systems and platforms
flexible service offerings
experience and expertise with the specific travel industry segment involved
ability to cohesively integrate with in-house efforts
experience and expertise reaching target audiences
offers room for future growth
digital marketing certifications and qualifications
While some travel businesses may want to completely hand over their digital marketing efforts, most will want to be involved in some capacity; additionally, some are starting from scratch while others already have a strategy and effort in place to build upon. Whatever the case may be, having a clear direction and approach will be beneficial.
In other words, travel businesses need to know what digital marketing strategy and tactics they want to focus on, as this will help them find the right travel marketing company to work with. Here are the main types of digital marketing strategies and tactics they can use:
social media marketing
mobile app marketing
expanding marketing channels and platforms
integration with traditional marketing efforts
Travel businesses can then drill down on the specific platforms, strategies, and tactics they want to focus on, such as Facebook Messenger chatbots, email marketing with affiliate links, mobile-optimized website, ad spend on Instagram, blog article syndication, etc.
While the specifics will vary, essentially, travel businesses will benefit by assessing their current capabilities and having clear digital marketing objectives in mind. This knowledge will help them find the right travel marketing company to work with, including for strategic development.
Efforts within the vast digital marketing landscape can be either an endless succession of profitable campaigns or an endless time-waster producing lackluster results. The difference depends on the ability of travel businesses to effectively leverage the power of digital marketing.
With limited resources, time, and expertise to develop, execute, and maintain effective digital marketing efforts, many travel businesses are turning to travel marketing companies for help. Whether they need the comprehensive help of an agency or the augmented help of a consultant, finding the right partner for their needs and goals is essential for optimal results.
By assessing their current capabilities and overall marking objectives, travel businesses will have the basis to find the right partnership to work with.
Choosing a travel marketing company that fits these needs and goals will bring clarity and confidence to the process and ultimately profitable results.