Last updated: Oct 2021
All Travel marketing companies on Credo have deep experience working with Travel businesses.
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Wallaroo Media, a full-service digital marketing agency based in Provo, Utah, was founded by Brandon Doyle in 2012 alongside Kade Hendershot. Wallaroo now employs 30 amazing people! To kick things off, check out this case study that Facebook themselves did on Wallaroo’s work for one of their clients: https://www.facebook.com/business/success/called-to-surf Wallaroo specializes in…
RankHammer was founded by a pair of long time digital marketing professionals who met working in one of the most challenging verticals for SEO. Steve came from a background of engineering and big brand marketing, while Nathan had experience in programming and big advertising agencies. The unique combination of the…
Over ten years as an independent SEO expert I’ve been helping businesses rank higher in search engines. Ranking on the first page of Google can bring increased revenue to your company. I can help you identify Google algorithmic penalties, technical SEO that can help boost your company’s ROI. Current knowledge…
Founded in 1986, Elevato (formerly Venta Marketing) is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant…
Avalaunch Media headquarters is nestled at the base of Utah’s Wasatch Mountain Range — home to the infamous yeti. Our agency features a wall emblazoned with a mural of the yeti, symbolizing the mission and purpose of our team — we’re on a quest to “create believers” in digital marketing…
John is the founder of Credo and a freelance growth marketing and SEO consultant based in beautiful Denver, Colorado when he is not traveling. With almost a decade of of digital marketing experience, John has worn many hats and seen many things at companies that both help them succeed in…
Heroic Search is a search marketing agency with locations in Dallas/Fort Worth and Tulsa, OK that primarily handles SEO, content marketing, and link acquisition. Although a small team, the company employs several decades of talent with agency, in-house, and consultant side experience. All projects are structured with measurement at top of…
Nifty was forged out of a potato field in Idaho. No joke. We got our start selling Idaho Potatoes online in 2009 and now have 20+ souls bringing tailored results to clients that range from big fortune brands to law firms. We develop strategy around your needs and custom our…
Sam McRoberts is the founder of VUDU Marketing, an SEO consulting firm that specializes in in-depth SEO audits and strategies. Sam has been in the digital marketing industry for 20 years, and has worked with hundreds of clients ranging from start-ups to Fortune 100 companies (Amazon, Microsoft, and HTC, to…
David is an International SEO Consultant helping clients around the globe. With extensive search marketing experience in the education, recruitment, real estate and government sectors, David spent 15 years working inhouse for large multinationals managing high-scale SEO projects ranging from complex multilingual website migrations to scalable product development implementations. Whether…
Aaron Agius is one of the world’s leading content marketers. Co-Founder of the acclaimed digital agency, Louder Online, the agency is regularly sort out by iconic brands such as Salesforce, IBM, Coca-Cola, Ford and Silicon Valley funded startups to name just a few. For Aaron and the team at Louder Online, digital marketing…
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
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While the online world is creating a multitude of opportunities for travel marketers, the level of competition makes it hard to stand out and attract attention. Anymore, simply having an online presence isn’t nearly enough, as only those that can effectively leverage their digital marketing efforts will see optimal results.
Many travel agents, bloggers, and agencies are seeking solutions to streamline their digital marketing efforts, yet are finding their inexperience and time availability to be hindering factors with their overall progress. Many are overcoming these challenges by partnering with a travel marketing agency or consultancy to fast-track their success. In an effort to help, let’s examine how to hire the right travel marketing company.
With $198 billion U.S. digital sales projected in 2018 (Social Media Today infographic), and $755.94 billion global digital sales projected in 2019 (Statista), the travel industry is alive and well both online and offline (over $8 trillion in total economic impact globally in 2017, Statista).
Furthermore, the rapid growth of digital travel sales will only accelerate in the future as online usage expands and tech-savvy younger generations travel more and more. The Social Media Today infographic explains more:
More than 140 million U.S. adults will research a trip online
…63% of travelers now turn to a search engine at some point during trip planning
…76% use a desktop computer to look for accommodations
…67% use a desktop computer to book accommodations
The growing trend for travel consumers to research and book online is causing these kinds of results:
61% of travel marketing spend is going to online channels
Indeed, now is the time for travel marketers to build and optimize their online presence; by finding the right travel marketing company to work with, they’ll have a great chance of gaining online traction and accelerating digital sales.
Finding the right travel marketing company to work with largely depends on the specific needs and goals of each travel business. For instance, do they want to completely outsource their digital marketing efforts, or simply augment their in-house efforts with outside expertise?
Understanding their needs and goals will help travel businesses decide whether to work with a travel marketing agency or a consultancy. An agency offers a more comprehensive service with multiple hands on deck, while a consultancy offers expert guidance at key points of strategic and operational development.
For example, an individual travel agent, working primarily through their travel website and blog, may find effective solutions working regularly with an expert consultancy, helping them understand what tools and tactics to use; on the other hand, a travel agency lacking a dedicated digital marketing team may want to hire an agency to comprehensively develop and execute their digital marketing strategy.
Many situations will fit somewhere in between these examples, yet finding the right partner always starts with accessing the specific needs and goals involved.
Budget constraints and ROI are always a factor when it comes to partnering with a travel marketing company. Ultimately, travel businesses need to have assurance and confidence that their digital marketing budget will effectively generate results.
Finding the right partnership will make the difference when it comes to trusting the process and having a clear understanding of the strategy and tactics being used. Here are some key attributes to look for in a partner:
While some travel businesses may want to completely hand over their digital marketing efforts, most will want to be involved in some capacity; additionally, some are starting from scratch while others already have a strategy and effort in place to build upon. Whatever the case may be, having a clear direction and approach will be beneficial.
In other words, travel businesses need to know what digital marketing strategy and tactics they want to focus on, as this will help them find the right travel marketing company to work with. Here are the main types of digital marketing strategies and tactics they can use:
Travel businesses can then drill down on the specific platforms, strategies, and tactics they want to focus on, such as Facebook Messenger chatbots, email marketing with affiliate links, mobile-optimized website, ad spend on Instagram, blog article syndication, etc.
While the specifics will vary, essentially, travel businesses will benefit by assessing their current capabilities and having clear digital marketing objectives in mind. This knowledge will help them find the right travel marketing company to work with, including for strategic development.
Efforts within the vast digital marketing landscape can be either an endless succession of profitable campaigns or an endless time-waster producing lackluster results. The difference depends on the ability of travel businesses to effectively leverage the power of digital marketing.
With limited resources, time, and expertise to develop, execute, and maintain effective digital marketing efforts, many travel businesses are turning to travel marketing companies for help. Whether they need the comprehensive help of an agency or the augmented help of a consultant, finding the right partner for their needs and goals is essential for optimal results.
By assessing their current capabilities and overall marking objectives, travel businesses will have the basis to find the right partnership to work with.
Choosing a travel marketing company that fits these needs and goals will bring clarity and confidence to the process and ultimately profitable results.