Course

Captivating Copywriting

This Course Costs $1494 As Of July 14th, 2022

Are you creating magic? Are you casting spells with your words? Are you dazzling your audience, your prospects, your clients with wordcraft that makes them eager to take action?

Let’s make it even simpler….

Think about your last piece of marketing: the most recent thing you created to tell the world about what you do, how it’s special, and why they should work with you.

Does it really reflect you? Do the words on that page, email, or caption truly describe what it’s like to work with you, learn from you, grow with you? Do the words showcase your talents, your skills, your heart? Does the writing make everyone who reads it excited to work with you?

It should.

And, I promise, it can with Captivating Copywriting: An unmatched copywriting course designed specifically for coaches, consultants, and online business owners who want to write high-converting, brand-enriching, personality-driven copy.


Syllabus



Ravenous Research

How to "read their minds" and speak their language, so you're always using the right words at the right time.

Conversion Cognition

How to "install" the A-List copywriting mindset to turn any blank screen into a high

Heavenly Headlines

How to write unbeatable headlines to GRAB attention, INSPIRE interest, CREATE desire, and PROVOKE action.

Problems & Pain

How to ethically, use pain to sell the solution to their problem (allowing them to heal that pain).

Overthrowing Objections

How to eliminate doubts, fears, and rationalizations to move them down the page to that magic add-to-cart button.

Storytelling Secrets

How to use powerful stories to create instant curiosity, foster deep connection, and convert with conviction.

Offer & Opportunity

How to put together an unbeatable, irresistible offer that sells using opportunity instead of just scarcity.

Authenticity, Always

How to use copy to be MORE authentic; these frameworks and practices make sure your copy always sounds like you.

Craft & Construction

The exact process to produce, polish, and put together high converting sales pages, ads, and emails, piece by piece.


Creator: John Romaniello


With over a decade of experience helping entrepreneurs improve communication skills and increase revenue through writing, John is who you hire to put power behind your words. His ability to see the bigger picture while also focusing on the nuances of running a business creates a complete path for clients to walk down. Getting his start in the fitness industry, John was quick to make a name for himself as one of the top fitness educators in the space. His book Engineering The Alpha topped the NYT Best Seller list at #4, he’s written hundreds of articles covering business and marketing to fitness and self-development, and he’s effectively helped generate well over 8-figures in revenue for clients. John spends his time working on his upcoming books, crafts the vision for masterful marketing funnels, and lays the gilded path for entrepreneurs to walk down. The course is co-created with John's business partners Yogev Almog and Brett Kaufman

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