Course

Google Ads Mastery

This Course Costs $499.00 As Of July 19th, 2022

CRACK THE CODE TO GENERATING CONSISTENT PROFITS FROM GOOGLE ADS

Get started with Google Ads Mastery today, and:

  • Build your account to deliver profit-generating data for every ad campaign you run, from day-1
  • Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget
  • Increase your conversions and reduce wasted ad spend using our management techniques
  • Master the art using the “video game mentality” to build thriving Google Ads accounts

Syllabus



Section 1: Introduction to Google Ads Mastery

Introducing Google Ads Mastery and Jeff Sauer
The Game of Paid Search
The 10 Commandments of PPC Management

Section 2: Navigating Google Ads

Creating a New Google Ads Account
Creating Your First Campaign
Creating Your Initial Campaign Settings
Navigating Your Google Ads Account
Navigating Keywords, Ads and More
Navigating Billing, Payments, and Account Settings
Google Ads Account Administration

Section 3: How Google Ads Works

Account and Campaign Structure
Ad Groups, Keywords, and Ads
Keyword Selection and Google Keyword Planner
Keyword Research Tools
Keyword Selection
Keyword Research - Putting it all together
Keyword Match Types
Ad Guidelines and Ad Copy Testing
Ad Copy - Text Ads Rules and Formats
Ad Copy in Google Ads
The Ad Auction
Quality Scores
Ad Extensions
Location and Language Targeting
Billing Options
Mobile and Device Targeting
Seeing Your Ads on Google

Section 4: Earning A Positive Return On Investment

PPC Strategies
PPC Metrics
PPC Metrics Inside Google Ads
Tools of the Trade
Competitive Research Tools
Top PPC Tools
Google Client Manager Accounts
Conversion Tracking
Earning a Positive ROI
Bid Optimization
Bid Strategies in Google Ads
Account Performance Optimization
Google Ads Budget Calculator
Quick Google Ads Account Audit

Section 5: The Business of PPC

How to get compensated for your work?
Working with/at a PPC Management Agency
Having a Representative with Google
PPC Contracts
An Insider’s Guide to Becoming a PPC Specialist

Section 6: Google Ads Certification Exams

Becoming Google Ads Certified
Google Ads Fundamentals Exam
Google Search Advertising Exam

Section 7: Additional Google Ads Campaign Formats

Google Display Network
Google Shopping Campaigns


Creator: Jeff Sauer


Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade. I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN. But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development. "My mission is to make learning digital marketing easy and fun for you! "

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