Course

Google Ads Mastery

This Course Costs $499.00 As Of July 19th, 2022

CRACK THE CODE TO GENERATING CONSISTENT PROFITS FROM GOOGLE ADS

Get started with Google Ads Mastery today, and:

  • Build your account to deliver profit-generating data for every ad campaign you run, from day-1
  • Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget
  • Increase your conversions and reduce wasted ad spend using our management techniques
  • Master the art using the “video game mentality” to build thriving Google Ads accounts
google ads mastery main 2" alt="Google Ads Mastery" />

Syllabus



Section 1: Introduction to Google Ads Mastery

Introducing Google Ads Mastery and Jeff Sauer
The Game of Paid Search
The 10 Commandments of PPC Management

Section 2: Navigating Google Ads

Creating a New Google Ads Account
Creating Your First Campaign
Creating Your Initial Campaign Settings
Navigating Your Google Ads Account
Navigating Keywords, Ads and More
Navigating Billing, Payments, and Account Settings
Google Ads Account Administration

Section 3: How Google Ads Works

Account and Campaign Structure
Ad Groups, Keywords, and Ads
Keyword Selection and Google Keyword Planner
Keyword Research Tools
Keyword Selection
Keyword Research - Putting it all together
Keyword Match Types
Ad Guidelines and Ad Copy Testing
Ad Copy - Text Ads Rules and Formats
Ad Copy in Google Ads
The Ad Auction
Quality Scores
Ad Extensions
Location and Language Targeting
Billing Options
Mobile and Device Targeting
Seeing Your Ads on Google

Section 4: Earning A Positive Return On Investment

PPC Strategies
PPC Metrics
PPC Metrics Inside Google Ads
Tools of the Trade
Competitive Research Tools
Top PPC Tools
Google Client Manager Accounts
Conversion Tracking
Earning a Positive ROI
Bid Optimization
Bid Strategies in Google Ads
Account Performance Optimization
Google Ads Budget Calculator
Quick Google Ads Account Audit

Section 5: The Business of PPC

How to get compensated for your work?
Working with/at a PPC Management Agency
Having a Representative with Google
PPC Contracts
An Insider’s Guide to Becoming a PPC Specialist

Section 6: Google Ads Certification Exams

Becoming Google Ads Certified
Google Ads Fundamentals Exam
Google Search Advertising Exam

Section 7: Additional Google Ads Campaign Formats

Google Display Network
Google Shopping Campaigns


Creator: Jeff Sauer


Jeff Sauer
Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade. I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN. But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development. "My mission is to make learning digital marketing easy and fun for you! "

All Digital Marketing Courses



ADmission

We took all of the data, learnings, and experts that we have at our growth agency, Common Thread Collective, and built a platform that provides monthly trainings, resources, and support to today’s entrepreneurs so that they could learn how to scale their eCommerce businesses themselves. Get support from media buyers, email marketers, creative strategists, and growth experts, so that you can scale your eCom shop or the shop of your clients.

View Course
SEO Blueprint

It’s your job to grow website traffic that actually converts into revenue, rather than just looking good in your analytics account. You already know that organic traffic from search engines is one of the best sources of new customers that exists online. Top rankings can make or break a business. And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer. But there’s just one problem…

View Course
Google Analytics Mastery

Need to simplify Web Analytics? We can help! MASTER GOOGLE ANALYTICS IN JUST 30 DAYS Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales (And… get your Google Analytics Certification in the process) Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers, and business owners how to track and measure their website marketing. We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to…

View Course
Google Ads Mastery

CRACK THE CODE TO GENERATING CONSISTENT PROFITS FROM GOOGLE ADS Get started with Google Ads Mastery today, and: Build your account to deliver profit-generating data for every ad campaign you run, from day-1 Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget Increase your conversions and reduce wasted ad spend using our management techniques Master the art using the “video game mentality” to build thriving Google Ads accounts

View Course
Google Tag Manager

Want to make your advertising and analytics 10X more effective? Tag Manager Mastery puts you on the fast-track to learning GTM, so you can immediately get more value out of your online marketing efforts. See firsthand why 906 members love this program.  The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills. We’ll start with the basics, and by the end of this training, you’ll…

View Course
Google Data Studio Mastery

Data Studio Mastery is an on-demand, online program that teaches advertisers, marketers and business owners how to develop real-time reporting to guide business strategy, visually communicate marketing vision, and provide value to businesses. Inside Data Studio Mastery, You’ll Discover How To Create Meaningful Marketing Reports + Gain Access To My Best Templates In this unique training program you’ll learn how to: Create reports that focus on the information your business needs to grow Simplify your data-driven marketing strategy Use Google Data…

View Course
Blogging for Business

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers. In this course you will learn:

View Course
SEO MBA – The Art of Client Management

Designed for agency SEO professionals, whether sales, account managers or consultants. This course will help you manage expectations, and retain clients more effectively. Take the course and learn how to: Manage client expectations Build trusted long-term relationships with clients Tie your recommendations to business value Retain and upsell clients more effectively

View Course
SEO Fundamentals

Brush up on the basics of SEO with this free and in-depth course from Semrush favorite Greg Gifford. SEO is an exciting discipline, but it’s complicated and there aren’t many places you can go to learn the basics. SEMrush realized that there was a need for an in-depth training and certification course, so the SEMrush Academy was born! They asked me to help with the lessons, so here I am to walk you through SEO, from the technical tactics through…

View Course
Captivating Copywriting

Are you creating magic? Are you casting spells with your words? Are you dazzling your audience, your prospects, your clients with wordcraft that makes them eager to take action? Let’s make it even simpler…. Think about your last piece of marketing: the most recent thing you created to tell the world about what you do, how it’s special, and why they should work with you. Does it really reflect you? Do the words on that page, email, or caption truly…

View Course
SEO MBA – Executive Presence

Designed for senior level SEO professionals who are working with senior stakeholders, whether working in-house or agency-side. This course will help you get budget and buy-in for your work. Take the course and learn how to: Create buy-in & budget for your work Communicate effectively with senior stakeholders Build a business case for your projects Work cross-functionally to get things done

View Course
Local SEO Course from Semrush

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for. When most marketers and business owners talk about SEO, they’re talking about regular, traditional SEO that targets…

View Course
How To Do Keyword Research

Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark. For those of you who are super new to SEO, keyword research is the process of… researching keywords! BOOM! Thanks for watching this lesson… I’m kidding. Seriously though, keyword research is the process of discovering the keyword phrases related to your business that users type into search engines. In other words, it’s figuring out…

View Course
Credo Accelerator – Agency Lead Generation and Sales Course

Too many agencies don’t grow because they can’t generate leads or close them effectively. Don’t be one of these agencies. Want to increase your service business’s lead generation and sales close rates? The Lead Generation and Sales Accelerator is the culmination of 6+ years, 6,000+ prospects generated, and seeing $250,000,000+ (yes, million) in digital marketing leads come through Credo. In that time we’ve learned what works to get qualified leads in the door, convert them to prospects, and ultimately close…

View Course

Have A Course You Think Belongs Here?

If you’ve created a high quality digital marketing course that you’d like to have listed on Credo, reach out to us at support at getcredo dot com with the subject line Learn Center with more information about your course (including a link to it) and more information about you.

Send Email


FAQs

Commonly asked questions about the Credo Learn Center


How does a course get approved?

Most courses in the Credo Learn Center were sourced by our team and invited to be listed. We look for proven experts in specific channels who have built courses to teach you how to do what they do.

Do I pay Credo for these courses?

No! The Credo Learn Center lists courses built by experts. You pay them directly for access to the course.

Loading... Loading...