Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers, and business owners how to track and measure their website marketing.
We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.
Web Analytics Technology
Web Analytics Glossary
Setting Expectations with Google Analytics
Google Analytics Fundamentals
What can you do with Google Analytics?
Your Google Analytics Account
Navigating the Google Analytics Interface
Learning from the Audience Reports
Getting Comfortable with Acquisition Reports
The Admin Section of Google Analytics
Analytics vs. Reporting
Getting Clean Data
Understanding Your Users
Google Ads and Campaign Reports
Social Media Reports
Tracking Conversions Through Goals and Ecommerce
Sharing Google Analytics with Your Organization
Device vs User Centered Analytics
How Data Collection Works
Google Analytics Tracking Code
Custom Dimensions and Metrics
Advanced Content Measurement
Advanced Conversion Reports
Getting Your Data Into Google Analytics
Passing the Google Analytics Certification Exam
Google Analytics SEO Dashboard
Google Analytics SEO Dashboard in Google Data Studio
Custom Reports for E-commerce
How to Create Custom Reports Using the Google Analytics API
Competitive Analysis and Budgeting
How to get started as a Web Analytics Consultant
How to Become a Google Analytics Freelancer
Do You Need Tag Management?
How GTM Works
The Value Proposition of GTM
Four Beginner GTM Mistakes to Avoid
How to Prepare Your Google Analytics
Account for GDPR
Data Retention Settings and Advanced Segments
Do You Need Cookie Consent?
IP Addresses and Personal Data in GA
Google Analytics Spring Cleaning
Cookie Consent Banners
What is the role of IP tracking in Google Analytics?
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Most courses in the Credo Learn Center were sourced by our team and invited to be listed. We look for proven experts in specific channels who have built courses to teach you how to do what they do.
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