Course

Google Analytics Mastery

This Course Costs $499.00 As Of July 19th, 2022

Need to simplify Web Analytics? We can help!

MASTER GOOGLE ANALYTICS IN JUST 30 DAYS

Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales

(And… get your Google Analytics Certification in the process)

Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers, and business owners how to track and measure their website marketing.

We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

Unlock The Power Of Google Analytics And Make An Immediate Impact On Your Marketing ROI  

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Who Is This Course For

  • Brand new Google Analytics users who have never tracked website data before
  • Business owners and entrepreneurs who want to take control of their website marketing and results
  • Experienced marketers who want to unlock the full potential of Google Analytics
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days


Syllabus



Section 1: Beginner Google Analytics

Web Analytics Technology
Web Analytics Glossary
Setting Expectations with Google Analytics
Google Analytics Fundamentals
What can you do with Google Analytics?
Your Google Analytics Account
Navigating the Google Analytics Interface
Learning from the Audience Reports
Getting Comfortable with Acquisition Reports
Behavior Reports
Conversion Reports
The Admin Section of Google Analytics

Section 2: Intermediate Google Analytics

Analytics vs. Reporting
Getting Clean Data
Advanced Segments
Understanding Your Users
Google Ads and Campaign Reports
SEO Reports
Social Media Reports
Content Engagement
Tracking Conversions Through Goals and Ecommerce
Sharing Google Analytics with Your Organization

Section 3: Advanced Google Analytics

Device vs User Centered Analytics
How Data Collection Works
Google Analytics Tracking Code
Account Administration
Custom Dimensions and Metrics
Advanced Content Measurement
Advanced Conversion Reports
Getting Your Data Into Google Analytics
Extracting Data
Passing the Google Analytics Certification Exam

Section 4: Advanced Reporting Techniques

Google Analytics SEO Dashboard
Google Analytics SEO Dashboard in Google Data Studio
Custom Reports for E-commerce
How to Create Custom Reports Using the Google Analytics API
Competitive Analysis and Budgeting

Section 5: Google Analytics Consulting

How to get started as a Web Analytics Consultant
How to Become a Google Analytics Freelancer

Section 6: Google Tag Manager

Do You Need Tag Management?
How GTM Works
Tag Migration
The Value Proposition of GTM
Four Beginner GTM Mistakes to Avoid

Section 7: GDPR And Google Analytics

How to Prepare Your Google Analytics Account for GDPR
Data Retention Settings and Advanced Segments
Do You Need Cookie Consent?
IP Addresses and Personal Data in GA
Google Analytics Spring Cleaning
Cookie Consent Banners
What is the role of IP tracking in Google Analytics?


Creator: Jeff Sauer


Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since. As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes. This course takes all that I have learned teaching Google Analytics for 5+ years in the classroom to thousands of students. Our sophisticated system allows students to become analytics wizards in 30 days. One of my personal ambitions has always been to share my knowledge and passion for online marketing with anyone who will listen.

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