Course

Google Data Studio Mastery

This Course Costs $499.00 As Of July 19th, 2022

Data Studio Mastery is an on-demand, online program that teaches advertisers, marketers and business owners how to develop real-time reporting to guide business strategy, visually communicate marketing vision, and provide value to businesses.

Inside Data Studio Mastery, You’ll Discover How To Create Meaningful Marketing Reports + Gain Access To My Best Templates

In this unique training program you’ll learn how to:

  • Create reports that focus on the information your business needs to grow
  • Simplify your data-driven marketing strategy
  • Use Google Data Studio to save hours of time on reporting
  • Consolidate your most important metrics into one dashboard
  • Deliver reports that build trust with your clients, and inspire your team
  • Automate your reporting using Google Data Studio and other tools
  • Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
  • Use our ACES Framework to design a marketing strategy that matches your goals
  • Identify and track KPIs for every stage of your marketing funnel
  • Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
  • Build a live dashboard that reports on your entire marketing funnel
  • Capture, communicate and share your marketing vision using Google Data Studio

Who Is This Course For

  • Freelance marketers that deliver reports to clients
  • Agency marketers that have reporting responsibilities
  • Corporate marketers that deliver reports to managers, executives or other stakeholders
  • Business owners and entrepreneurs who want to learn how to add a data-driven approach to their marketing strategy
  • Anyone who wants to turn their data into a live, automated dashboard that reports on their marketing plan

Syllabus



Section 1: Why Google Data Studio

Why Use Google Data Studio
Making Good Looking Reports Easier
What you can Build in Google Data Studio

Section 2: Reporting Strategy

Strategy First
Great Reports Don’t Just Happen!
Reporting Checklist
Reporting Flowchart

Section 3: Getting Comfortable Inside Google Data Studio

Accessing Google Data Studio and Creating a New Account
What do you do Inside Google Data Studio?
Getting Started with Reports and Template Options
Looking at Data Inside Google Data Studio

Section 4: What Are Data Sources?

What are Data Sources?
Overview of Sample Data Sources Provided by Google
How to Use GDS with Google Analytics
Understanding the Google Analytics API
Using Data Studio with Google Sheets

Section 5: Reporting Design Matters

Designing and Styling Your Report
Interactive Reports - Good or Bad Idea
Making Interactive Reports

Section 6: Connecting To Data Sources

Connecting to Google Search Console
Developing a YouTube Report
Campaign Analysis in Google Ads
Third Party Connectors and Supermetrics
Facebook Ads Dashboard
Using Zapier and Google Sheets for Automating Everything Else

Section 7: Creating Reporting Targets

Creating Reporting Targets Using Calculated Fields
Using Calculated Fields to Create New Metrics
Blending Data from Multiple Sources

Section 8: Putting It All Together

How Strategy and Resources Work Together
Dissecting our Completed Dashboard
Putting Everything Together to Deliver a Complete Analysis


Creator: Jeff Sauer


Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I have been working in web analytics since 2005 when I became one of the first people to beta test Google Analytics. As a marketer and web analyst, I've helped businesses of all sizes find insights in their marketing data, which they used to achieve and exceed their annual goals. Before Google Data Studio was introduced, I used to spend anywhere from 10 to 30 hours a week building reports and helping my clients understand what their data could tell them. Since Google Data Studio was released, I‘ve been fascinated by how we can use it to visualize data and tell the story of our marketing… our objectives… and our performance. I love helping students learn how to find insights in their data that can accelerate the growth of their business, and help them achieve success. My favorite part of teaching is when students have those “Ah-ha!” moments that help them unlock a new world of possibilities for their career or business. Looking forward to helping you accomplish your goals!

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