The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills.
We’ll start with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.
If you’re not using Google Tag Manager (GTM) yet – Or you have some Tag Manager experience, but you’re not entirely confident with the platform – Then this Course is for you!
Tag Manager Mastery Course is the perfect learning opportunity for the following professionals:
Tag Manager Mastery Course will help you rapidly progress from a beginner to advanced level of expertise in Google Tag Manager.
GTM Terminology - Gain a straightforward understanding of GTM most critical components
Getting started in Tag Manager - Creating your brand new account
How and why Tag Manager simplifies digital marketing
Build your account the right way from day 1 - Workspace and workflow
Digital marketing power tools - Tags and triggers
Put your Google code updates on autopilot with the GA tag template
Publishing your first container - The safe way to tag and track
A codeless installation of GTM
How to know that your GTM installation was a success
Gaining buy-in from your company and clients to leverage your new GTM skills
The gateway to on-page data - Event Tracking
Variables and triggers - The keys to automating your tracking
How to install new tracking with confidence - Creating and testing triggers
Using video tracking to find out what your customers really think of your video content
The secret to automating your event tracking - Dynamic variables
Troubleshooting made easy - Using GTM version control
Discover how much of your content your visitors really read - Scroll tracking
Reduce your bounce rate with user interaction events
Using Real-Time reports to see your immediate results
Tracking the data that will help you get more leads - Lead form tracking
Using outbound link tracking to learn where your customers go when they leave your site
Using PPC tag templates to get better conversion data, without coding
Using download tracking to learn which content your website visitors really want
Removing the barriers to your data tracking skills by accessing the data layer
How to keep advanced tracking simple
Seeing the results of your hard work in Google Analytics
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