Course

Google Tag Manager

This Course Costs $499.00 As Of July 19th, 2022

Want to make your advertising and analytics 10X more effective? Tag Manager Mastery puts you on the fast-track to learning GTM, so you can immediately get more value out of your online marketing efforts. See firsthand why 906 members love this program. 

The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills.

We’ll start with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.

 Discover How To Use Google Tag Manager To…

  • Save time and money tagging your website, while reducing tracking errors
  • Upgrade your analytics using three GTM power tools – tags, triggers and variables 
  • Add 70+ advertising and analytics tools to your website using code-free tag templates
  • Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  • Measure the real value of your advertising campaigns using conversion pixel templates
  • ​Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  • Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • ​Simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Is Tag Manager Mastery Course Right For You?

If you’re not using Google Tag Manager (GTM) yet – Or you have some Tag Manager experience, but you’re not entirely confident with the platform – Then this Course is for you!

Tag Manager Mastery Course is the perfect learning opportunity for the following professionals:

  • Marketers who want immediate access to the data they need to do their job more effectively
  • Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
  • Google Analytics users who want deeper, more valuable marketing insights that go beyond the “one size fits all” basic installation of GA
  • Consultants and agency teams that want to learn how to automate their tracking of client results
  • PPC marketers that want greater control over their conversion tracking
  • Professionals that want to add high value skills and increase their earning potential

Tag Manager Mastery Course will help you rapidly progress from a beginner to advanced level of expertise in Google Tag Manager.


Syllabus



Section 1: Google Tag Manager Decoded: Learn How To Dive Into GTM With Confidence And Purpose

GTM Terminology - Gain a straightforward understanding of GTM most critical components
Getting started in Tag Manager - Creating your brand new account
How and why Tag Manager simplifies digital marketing

Section 2: Working In Tag Manager: Time Saving Solutions That Will Make Tagging And Tracking Easier

Build your account the right way from day 1 - Workspace and workflow
Digital marketing power tools - Tags and triggers
Put your Google code updates on autopilot with the GA tag template
Publishing your first container - The safe way to tag and track
A codeless installation of GTM
How to know that your GTM installation was a success

Section 3: Event Tracking In Google Tag Manager: Using GTM To Add More Value To Your Measurement And Marketing Skills

Gaining buy-in from your company and clients to leverage your new GTM skills
The gateway to on-page data - Event Tracking
Variables and triggers - The keys to automating your tracking
How to install new tracking with confidence - Creating and testing triggers

Section 4: Tagging Your Website: The Secret To Upgrading Your Analytics Effectively And Quickly

Using video tracking to find out what your customers really think of your video content
The secret to automating your event tracking - Dynamic variables
Troubleshooting made easy - Using GTM version control
Discover how much of your content your visitors really read - Scroll tracking
Reduce your bounce rate with user interaction events
Using Real-Time reports to see your immediate results

Section 5: The Data Layer And Beyond: Enter The Analytics Matrix And Remove The Limitations From Your Measurement Capabilities

Tracking the data that will help you get more leads - Lead form tracking
Using outbound link tracking to learn where your customers go when they leave your site
Using PPC tag templates to get better conversion data, without coding
Using download tracking to learn which content your website visitors really want
Removing the barriers to your data tracking skills by accessing the data layer
How to keep advanced tracking simple
Seeing the results of your hard work in Google Analytics


Creator: Jeff Sauer


Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager. As a marketer and web analyst, I've helped businesses of all sizes upgrade their tracking and analytics using GTM. Ever since Google Tag Manager launched, I've been fascinated by how much easier this platform makes tagging and tracking. I love helping students learn how to simplify their tracking and gain access to better marketing insights using GTM. The #1 question I receive from my Google Analytics Mastery and Google Ads Mastery Course students is "Jeff, can you PLEASE teach me GTM?" Now I am proud to bring you my Tag Manager Mastery Course. This unique course takes you on a journey to learning Google Tag Manager from the ground up. Our hands-on demonstration of GTM allows students to go from beginner to intermediate level GTM users by the end of our coaching program.

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