Course

How To Do Keyword Research

Free

Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark.

For those of you who are super new to SEO, keyword research is the process of… researching keywords! BOOM! Thanks for watching this lesson…

I’m kidding. Seriously though, keyword research is the process of discovering the keyword phrases related to your business that users type into search engines.

In other words, it’s figuring out how people will potentially find you online.

This course from Semrush will help you understand what keyword research is, aligning it with your business, how to find keywords, how to build a keyword list, and how to use keyword research to drive your business forward.


Syllabus



Introduction to Keyword Research

Aligning Keyword Research with Your Business

Understanding Query Intent

Creating A Keyword List

Using Semrush Tools for Keyword Research

Understanding "Not Provided" Keywords

Competitor Keyword Research

Creating Content Powered By Keyword Research


Creator: Greg Gifford


Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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