For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results.
Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for.
When most marketers and business owners talk about SEO, they’re talking about regular, traditional SEO that targets Google’s traditional algorithm.Google uses a different algorithm to return localized search results, and Local SEO is the strategy of optimizing signals to target that specific algorithm.
In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.
In this lesson, the first in the Local SEO course, we're going to be talking about how Local SEO is different from regular SEO and why it's important.
Most people don't realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for.
Local SEO can be incredibly complicated – tactics that work for businesses in one vertical won't necessarily work for businesses in another. The things that you'd do for a personal injury attorney are totally different from the things you'd do for a plumber
Google's local algorithm looks at links differently than its traditional algorithm. Most local business websites operate on a much smaller scale. The majority of local business sites only have a few hundred linking domains – sometimes not even 100.
Website content has always been one of the main factors in SEO – obviously, you can't rank for a keyword phrase if you don't have related information on your website.
In this fifth lesson of the Local SEO course, we're going to be talking about citations and how they matter for Local SEO.
Citations are mentions of your business's NAP info – name, address, and phone number – on other sites. They're your online ID – third-party backups of your business info that help prove that you're a local business at your actual address.
In this sixth lesson of the Local SEO course, we're going to be talking about reviews and how they matter for Local SEO.
Reviews aren't just important to potential customers, they're a big factor in Google's local algorithm. Remember – Google's local algorithm has always been entity based, and customer reviews are basically crowd-sourced entity data.
In this seventh lesson of the Local SEO course, we're going to be talking about Google My Business, or, as it's sometimes still called, Google Places.
Your Google My Business – or GMB - profile is your business listing on Google, where you're able to tell Google specific information about your business. It's a direct interface with Google's entity information about your business.
In this eighth lesson of the Local SEO module, we're going to be talking about Google Posts and Questions and Answers, two features of Google My Business.
In this ninth lesson in the Local SEO module, we're going to be talking about other signals that influence local search visibility.
In this lesson, I'm going to go over the smallest slices of pie – even though they don't carry much weight, it's important to understand how everything fits together in Google's local algorithm.
In this final lesson in the Local SEO module, we're going to be talking about how you report your results to your client or your boss.
You've got to know how to report your results if you want to keep your job – whether you're reporting to a client or to your boss, it's important to know what to present and how it should be presented.
We took all of the data, learnings, and experts that we have at our growth agency, Common Thread Collective, and built a platform that provides monthly trainings, resources, and support to today’s entrepreneurs so that they could learn how to scale their eCommerce businesses themselves. Get support from media buyers, email marketers, creative strategists, and growth experts, so that you can scale your eCom shop or the shop of your clients.View Course
It’s your job to grow website traffic that actually converts into revenue, rather than just looking good in your analytics account. You already know that organic traffic from search engines is one of the best sources of new customers that exists online. Top rankings can make or break a business. And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer. But there’s just one problem…View Course
Need to simplify Web Analytics? We can help! MASTER GOOGLE ANALYTICS IN JUST 30 DAYS Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales (And… get your Google Analytics Certification in the process) Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers, and business owners how to track and measure their website marketing. We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to…View Course
CRACK THE CODE TO GENERATING CONSISTENT PROFITS FROM GOOGLE ADS Get started with Google Ads Mastery today, and: Build your account to deliver profit-generating data for every ad campaign you run, from day-1 Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget Increase your conversions and reduce wasted ad spend using our management techniques Master the art using the “video game mentality” to build thriving Google Ads accountsView Course
Want to make your advertising and analytics 10X more effective? Tag Manager Mastery puts you on the fast-track to learning GTM, so you can immediately get more value out of your online marketing efforts. See firsthand why 906 members love this program. The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills. We’ll start with the basics, and by the end of this training, you’ll…View Course
Data Studio Mastery is an on-demand, online program that teaches advertisers, marketers and business owners how to develop real-time reporting to guide business strategy, visually communicate marketing vision, and provide value to businesses. Inside Data Studio Mastery, You’ll Discover How To Create Meaningful Marketing Reports + Gain Access To My Best Templates In this unique training program you’ll learn how to: Create reports that focus on the information your business needs to grow Simplify your data-driven marketing strategy Use Google Data…View Course
Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers. In this course you will learn: The compound effect of content marketing Two major strategies of growing a blog How to analyze the traffic potential and ranking difficulty of a keyword How to find great content ideas with high business value How to optimize your article for a target keyword and generate maximum search traffic with it How to create great…View Course
Designed for agency SEO professionals, whether sales, account managers or consultants. This course will help you manage expectations, and retain clients more effectively. Take the course and learn how to: Manage client expectations Build trusted long-term relationships with clients Tie your recommendations to business value Retain and upsell clients more effectivelyView Course
Brush up on the basics of SEO with this free and in-depth course from Semrush favorite Greg Gifford. SEO is an exciting discipline, but it’s complicated and there aren’t many places you can go to learn the basics. SEMrush realized that there was a need for an in-depth training and certification course, so the SEMrush Academy was born! They asked me to help with the lessons, so here I am to walk you through SEO, from the technical tactics through…View Course
Are you creating magic? Are you casting spells with your words? Are you dazzling your audience, your prospects, your clients with wordcraft that makes them eager to take action? Let’s make it even simpler…. Think about your last piece of marketing: the most recent thing you created to tell the world about what you do, how it’s special, and why they should work with you. Does it really reflect you? Do the words on that page, email, or caption truly…View Course
Designed for senior level SEO professionals who are working with senior stakeholders, whether working in-house or agency-side. This course will help you get budget and buy-in for your work. Take the course and learn how to: Create buy-in & budget for your work Communicate effectively with senior stakeholders Build a business case for your projects Work cross-functionally to get things doneView Course
For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for. When most marketers and business owners talk about SEO, they’re talking about regular, traditional SEO that targets…View Course
Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark. For those of you who are super new to SEO, keyword research is the process of… researching keywords! BOOM! Thanks for watching this lesson… I’m kidding. Seriously though, keyword research is the process of discovering the keyword phrases related to your business that users type into search engines. In other words, it’s figuring out…View Course
Too many agencies don’t grow because they can’t generate leads or close them effectively. Don’t be one of these agencies. Want to increase your service business’s lead generation and sales close rates? The Lead Generation and Sales Accelerator is the culmination of 6+ years, 6,000+ prospects generated, and seeing $250,000,000+ (yes, million) in digital marketing leads come through Credo. In that time we’ve learned what works to get qualified leads in the door, convert them to prospects, and ultimately close…View Course
If you’ve created a high quality digital marketing course that you’d like to have listed on Credo, reach out to us at support at getcredo dot com with the subject line Learn Center with more information about your course (including a link to it) and more information about you.
Most courses in the Credo Learn Center were sourced by our team and invited to be listed. We look for proven experts in specific channels who have built courses to teach you how to do what they do.
No! The Credo Learn Center lists courses built by experts. You pay them directly for access to the course.