Brush up on the basics of SEO with this free and in-depth course from Semrush favorite Greg Gifford.
SEO is an exciting discipline, but it’s complicated and there aren’t many places you can go to learn the basics. SEMrush realized that there was a need for an in-depth training and certification course, so the SEMrush Academy was born!
They asked me to help with the lessons, so here I am to walk you through SEO, from the technical tactics through content and link building. Each section is broken down into smaller lessons, so each video is typically 3 to 5 minutes long. At the end of each section, there’s a quick quiz to test your knowledge.
So let’s jump right in!
Before we can talk about everything that makes up SEO, we’ve got to start with the basics – how the internet and search engines work.
In this lesson learn how the internet works and how search engines work to find, organize, and rank content to help users find what they are looking for.
Learn about the technical aspects that influence how search engines see your site. We'll cover HTTPS, site speed, robots.txt, sitemaps, URLs, redirecting URLs, duplicate content and canonical tags, structured data, site status codes, and how to view site elements and conduct a technical audit.
Learn what backlinks are and why they matter to your website and its rankings.
You can't do SEO without optimizing content on a site. On page content signals are one of the most weighted elements in Google's algorithm, so it's vital that you understand how to write and optimize site content.
Mobile web use has absolutely exploded, with most sites now seeing more traffic from mobile devices than from desktop computers. Mobile SEO is vital if you want to be sure that you're visible to customers at the right time and place.
Links and content are incredibly important elements of SEO, but Google's algorithm uses over 200 factors when it indexes and ranks pages. It's important to have a full understanding of all of the signals that influence search rankings, so we'll cover the other factors in this lesson.
If you're doing SEO on a website that serves international customers, things can be a bit more complicated. Some websites will include multiple languages, while others might create entire sites to target specific regions or countries. Learn how to optimize your site and content for different regions.
Many marketers don't realize that Google actually has a separate algorithm for local results, which means local SEO is different from traditional SEO. Google gets trillions of search queries to analyze, and it has determined that for certain types of searches, users need results that are nearby, even if they didn't include a geo-modifier in their search query. With Local SEO, you're optimizing a site to show up in searches in a particular geographic area.
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Brush up on the basics of SEO with this free and in-depth course from Semrush favorite Greg Gifford. SEO is an exciting discipline, but it’s complicated and there aren’t many places you can go to learn the basics. SEMrush realized that there was a need for an in-depth training and…View Course
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For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website…View Course
Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark. For those of you who are super new to SEO, keyword research is the process of… researching keywords! BOOM! Thanks for watching this lesson……View Course
Too many agencies don’t grow because they can’t generate leads or close them effectively. Don’t be one of these agencies. Want to increase your service business’s lead generation and sales close rates? The Lead Generation and Sales Accelerator is the culmination of 6+ years, 6,000+ prospects generated, and seeing $250,000,000+…View Course
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