One of the areas we help marketing teams is to define their project so that they can approach an agency in a way that makes sense for both parties.
At the risk of giving away our business model, we want to teach you how to write a marketing brief yourself so that you can approach agencies in total confidence.
Here are two marketing brief examples from our clients—redacted for privacy:
If you look at these examples, you will see that they follow a specific template that we have refined over the last few years. Please, feel free to take this template and apply it to your marketing briefs and use it in your own digital strategy meetings.
First, you need to identify who you are, who your company is, and what you do. For instance, here would be Credo’s introductory paragraph:
“John is the founder of GetCredo.com—a SaaS-based, hiring platform that matches prospective brands with pre-vetted digital agencies.”
Second, you need to identify the problem you are looking to solve.
“They want to put together a digital marketing strategy to help them open up the top of their marketing funnel and drive more leads.”
Third, you need to identify where you plan to go from there.
“They are potentially interested in content marketing services after they fix their most-pressing SEO issues—as well as developing a smartphone app.”
Finally, you need to define your budget. We do not do that publicly for the projects that come through Credo, but we always ask you what your determined budget is. We can help with that on the phone call, and you can also get a better idea of digital marketing pricing benchmarks through our Digital Marketing Industry Pricing Survey.
This page last updated on January 17, 2023 by John Doherty
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