One of the areas we help marketing teams do is is define their project so that they can approach an agency in a way that makes sense for both parties.
At the risk of giving away our secret sauce, I want to teach you how to put a brief together yourself so that you can approach agencies with confidence.
Here are a few briefs that have come through Credo:
If you look at these examples, you will see that they follow a specific template that we have refined over the last few years.
First you need to identify who you are, who your company is, and what you do. “John is the founder of GetCredo.com, a lead generation company focused on digital marketing.”
Second you need to identify the problem you are looking to solve (“They want to put together a digital marketing strategy to help them open up the top of their marketing funnel and drive more leads.”)
Third you need to identify where you will go from there (“They are potentially interested in content marketing services after they fix their SEO issues.”)
Finally you need to define your budget. We do not do that publicly for the projects that come through Credo, but we always ask you what your determined budget is.
We can help with that on the phone call, and you can also get a better idea of digital marketing pricing benchmarks through our digital marketing industry pricing survey.
This page last updated on July 8, 2020 by John Doherty
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