Digital Marketing Agency Pricing Survey from Credo (updated 2021): Digital Agency Rate Card and Price List

Digital Agency Rate Card and Price List

Sometimes it is helpful to see prices in one place, so on this page, we present the Credo Digital Agency Rate Card and Price List. This list will help you get a snapshot of how much agencies charge on average. We highly encourage you to investigate each example deeper and understand the spread of potential pricing so that you understand if a provider’s quote is within expected ranges.


Hourly rates average

Type Hourly
Marketing providers overall $112.22
SEO agency worldwide $134.14
SEO agency US $147.93
PPC agency worldwide $136.87
PPC agency US $151.88
Facebook ads worldwide $137.38
Facebook ads US $136.69


It is also important when hiring to understand the scope of the project and how that correlates to pricing. Sometimes you will receive a quote for a project that is outside of your budget or expected budget. Unfortunately, what most companies then do is say that it’s “too expensive” when what they mean is that the pricing quoted for the project as scoped is higher than their expected budget.

Instead, the better way to approach this conversation is to start a conversation about how to get the project within budget.

You may be surprised how many agencies simply have not thought about how to do this, and by engaging in the conversation around trimming unnecessary scope or elongating the timeline it is often very possible to achieve your goals within budget.

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