59% of social ads providers charge between $100-$200 per hour. 34.10% have a single project minimum between $1,000-$3,000.
Let’s talk about Facebook ads and Facebook ads pricing for a minute now. Facebook ads are often lumped in with “performance marketing”, but are in reality their own channel and need to be thought of as such for hiring purposes as well as budgeting.
Before we get into how pricing models usually work for Facebook ads companies, here are the numbers:
Facebook ads pricing differs from PPC pricing in that it is usually higher because more is required from the agency. PPC involves bidding strategies and copywriting, which Facebook advertising does as well, but Facebook ads also require a strong creative department to be effective.
Thus, we usually see that a base management fee for Facebook ads is usually around $2,000-$2,500 per month, with creative and testing on a schedule being included in that. According to Indeed, “the average salary for a Facebook ads manager is $61,513 per year in the United States.”
To hire a Facebook ads agency, you’ll usually pay:
This totals out to ~$38,000 for an agency as compared to $61,513 on average for a full-time PPC manager on an ad spend of $15,000 per month.
Hiring an agency at a spend level of $15,000 per month is still more economical than a full-time person, but slightly less than on the PPC side of the house.
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