59% of social ads providers charge between $100-$200 per hour for pricing. 34.10% have a single project minimum between $1,000-$3,000.
Let’s talk about Facebook ads and Facebook ads pricing.
Facebook ads are often lumped in with “performance marketing”.
In reality, they are their own channel and should be considered so for hiring purposes – as well as budgeting.
Facebook pricing differs from PPC pricing in that it is usually higher because more is required from the agency.
PPC involves bidding strategies and copywriting, which Facebook advertising does as well.
However, Facebook also requires a strong creative department to be effective. We are visual creatures and Facebook is a busy place.
Thus, a base management fee for Facebook is usually around $2,000-$2,500 per month, with creative and testing on a schedule being included in that.
According to Indeed, “the average salary for a Facebook ads manager is $61,513 per year in the United States.”
To hire a Facebook ads agency, you’ll usually pay:
This totals out to ~$38,000 for an agency as compared to $61,513 on average for a full-time PPC manager on an ad spend of $15,000 per month.
Hiring an agency at a spend level of $15,000 per month is still more economical than a full-time person, but slightly less than on the PPC side of your digital strategy.
This page last updated on June 28, 2022 by John Doherty
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