Facebook advertising agency and consultant rates

The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour.

Let’s be honest – Facebook advertising has changed A LOT in 2021. From April’s iOS updates which improved privacy for users but destroyed advertiser results, to Facebook’s outage in early October and their various scandals throughout the year, it’s become harder and harder to get a decent return on Facebook advertising.

That said, there are still companies getting a good return from Facebook. It is still a platform that can make a business money, though the landscape overall has shifted and many companies are finding that their marketing mix has changed throughout 2021 and thus their budget allocation has shifted.

A lot of businesses advertise on Facebook worldwide as well, judging from their $28.5 billion from advertising in Q2 of 2021 (according to Statista). 

Here are the highlights of the survey results, with graphs below:

• Marketing providers worldwide from our dataset charge on average $112.22 per hour.
• The average Facebook ads provider worldwide charges $137.38 per hour
• The average Facebook ads agency in the US charges $136.69 per hour
• 84% of social ads agencies also offer SEO
• 86% of social ads agencies also offer PPC
• 85.25% of social ads agencies also offer content marketing
• 68% of social ads agencies also offer conversion optimization
• 79% of social ads agencies also offer Analytics
• 51.8% of social ads agencies offer flat-fee billing
• 23.93% of social ads agencies offer flat fee plus a percentage of spend
• 26% of social ads agencies offer billing as flat fee OR percentage of spend
• Only 11.8% of social ads agencies offer a percentage of spending as a billing option
• Only 6.56% of social ads agencies off a billing option as a percentage of profits/uplift
• Only 15% of surveyed PPC agencies do not offer social ads.

As with PPC, it is important to take your agency’s management costs into account when calculating ROAS and ROI from the channel. Facebook advertising also tends to be slightly more resource-intensive than PPC, as Facebook (and Instagram) advertising involves not only copywriting but also ad creative and design. Thus, Facebook advertising does tend to be a bit more expensive to run than simple text-based PPC ads.