Digital Marketing Agency Pricing Survey from Credo (updated 2019): Facebook advertising agency and consultant rates

Facebook advertising agency and consultant rates


Facebook ads are still the newest addition to the go-to marketing channels for most companies. We still will frequently be told “Oh, our audience isn’t on Facebook” when speaking with prospective clients looking to hire an agency here at Credo.

The reality is that EVERYONE (and their mother, literally) is on Facebook and it is an incredibly powerful channel for advertising and business. When they began slashing organic reach in 2014, advertising became even more important to reaching your audience on Facebook.

The important takeaways from this section are:

  • Facebook advertising firms on average charge $137.50 per hour for their work;
  • 53.54% of reporting firms charge between $101-$200 per hour;
  • Only 1 reporting firm (out of 127) charges $300 or more per hour, and none charge over $500 per hour.
  • Only 8.66% of worldwide FB ads firms in our dataset charge less than $50 per hour. Only 3 of these are US-based and all of those have less than 5 years of digital experience.
  • Facebook ads agencies seem to charge more than Facebook ads solo consultants currently.

Let’s get into the numbers.

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Facebook ads firms worldwide rates

For this 2019 survey, we had 127 firms respond that they do Facebook advertising for clients.

Facebook ads firms hourly rates

We found that on average, firms reporting that they run Facebook ads for clients charge $137.50 per hour for their work.

Here is their breakdown of reported hourly rate ranges:

And the raw data:

Hourly Rate Count FB ads firms worldwide
Under $50 11 8.66%
$51-$100 29 22.83%
$101-$150 39 30.71%
$151-$200 29 22.83%
$201-$300 17 13.39%
$301-$500 1 0.79%
$501+ 0 0.00%

The important callouts here are:

  • 53.54% of all reporting firms charge between $51-$150 per hour;
  • 53.54% also charge between $101-$200 per hour;
  • Only 8.66% of worldwide FB ads firms in our dataset charge less than $50 per hour. Only 3 of these are US-based and all of those have less than 5 years of digital experience.
  • Only 1 reporting firm charges $300 or more per hour, and none charge over $500 per hour.

Facebook ads firms US-only hourly rates

Here are the average hourly rates for US-based Facebook ads firms (all company sizes including solo consultants):

Here is the raw data:

Hourly Rate Count FB ads US all sizes
Under $50 3 3.90%
$51-$100 8 10.39%
$101-$150 29 37.66%
$151-$200 22 28.57%
$201-$300 13 16.88%
$301-$500 1 1.30%
$501+ 0 0.00%

Here you can see that the percentage charging between $100-$200 per hour is even more than worldwide at 66.23% of all our respondents!

From this, we can see that most of the lower-charging firms in our dataset are not US-based.

Facebook ads firms project minimums (worldwide)

Here are the project minimums as reported by the 127 Facebook ads respondents in our dataset:

The raw data:

FB ads firms worldwide single project minimum
Row Labels Count of Single project minimum FB ads firms worldwide single project minimum
Under $1,000 28 22.05%
$1,000-$1,999 31 24.41%
$2,000-$2,999 23 18.11%
$3,000-$3,999 10 7.87%
$4,000-$4,999 4 3.15%
$5,000+ 25 19.69%
Do not accept one-time projects 2 1.57%
No minimum 4 3.15%

Facebook ads firms monthly retainer minimums (worldwide)

Here are the monthly retainer minimums worldwide as reported by the 127 Facebook ads respondents in our dataset:

The raw data:

FB ads firms worldwide monthly retainer minimum
Row Labels Count of Monthly minimum budget FB ads firms worldwide monthly retainer minimum
Under $1,000 36 28.35%
$1000-1,999 26 20.47%
$2000-2,999 25 19.69%
$3000-3,999 15 11.81%
$4000-4,999 4 3.15%
$5,000+ 14 11.02%
No minimum 7 5.51%

Facebook ads agencies rates

Here the rates for the Facebook ads agencies (2+ full time employees) within our dataset.

Facebook ads agencies hourly rates (worldwide)

Here are the worldwide Facebook ads agency average hourly rates for our dataset. There were 96 respondents in this bucket:

Here is the raw data:

Hourly Rate Count FB ads agencies worldwide
Under $50 7 7.29%
$51-$100 17 17.71%
$101-$150 32 33.33%
$151-$200 25 26.04%
$201-$300 13 13.54%
$301-$500 1 1.04%
$501+ 0 0.00%

The interesting numbers for us are:

  • 25% of worldwide Facebook ads agencies charge under $100/hr;
  • 59.37% of worldwide Facebook ads agencies report $101-$200/hr as their hourly average;
  • 72.91% report charging between $101-$300 per hour, which is about to be expected;
  • Only 14.58% of our respondents report charging more than $200/hr for Facebook advertising services.

Facebook ads agencies single project minimums (worldwide)

Here are the worldwide Facebook ads agencies single project minimums according to the 96 respondents in our dataset:

The raw data:

Worldwide FB ads agencies minimum project
Row Labels Count of Single project minimum Worldwide FB ads agencies minimum project
Under $1,000 18 18.75%
$1,000-$1,999 21 21.88%
$2,000-$2,999 18 18.75%
$3,000-$3,999 8 8.33%
$4,000-$4,999 3 3.13%
$5,000+ 22 22.92%
Do not accept one-time projects 2 2.08%
No minimum 4 4.17%

Facebook ads agencies monthly retainer minimums (worldwide)

Here are the worldwide Facebook ads agencies monthly retainer minimums according to the 96 respondents in our dataset:

The raw data:

Worldwide FB ads agencies monthly minimum retainer
Row Labels Count of Monthly minimum budget Worldwide FB ads agencies monthly minimum retainer
Under $1,000 24 25.00%
$1000-1,999 18 18.75%
$2000-2,999 20 20.83%
$3000-3,999 13 13.54%
$4000-4,999 4 4.17%
$5,000+ 12 12.50%
No minimum 5 5.21%

Facebook ads agencies hourly rates (US)

Here are the hourly rate numbers for the 58 US-based Facebook ads agencies in our dataset:

And the raw data:

Hourly Rate Count FB ads US and agencies
Under $50 2 3.28%
$51-$100 3 4.92%
$101-$150 24 39.34%
$151-$200 19 31.15%
$201-$300 11 18.03%
$301-$500 1 1.64%
$501+ 0 0.00%

The interesting callouts are:

  • 70.49% of Facebook ads agencies in the US charge $100-$200 per hour. This is higher than the worldwide 59.37%;
  • 19.67% of US-based Facebook ads agencies charge over $200 per hour;
  • Only 8.2% of our agency respondents in the US charge less than $100 per hour, which is heartening to see for the value they provide.

Facebook ads consultant rates

Here the rates for the Facebook ads consultants (only 1 full time employee, may work with outside freelancers) within our dataset.

Facebook ads consultants hourly rates (worldwide)

Here are the numbers for the Facebook ads consultant from within our dataset, of which there were 31. The raw data is important to pay attention to below the chart:

The raw data:

Hourly Rate Count FB ads consultants worldwide
Under $50 4 12.90%
$51-$100 12 38.71%
$101-$150 7 22.58%
$151-$200 4 12.90%
$201-$300 4 12.90%
$301-$500 0 0.00%
$501+ 0 0.00%

Facebook ads consultants single project minimums (worldwide)

Here are the single project minimums for the 31 Facebook ads consultants from within our dataset:

The raw data:

Worldwide FB ads consultants minimum project
Row Labels Count of Single project minimum Worldwide FB ads consultants minimum project
Under $1,000 10 32.26%
$1,000-$1,999 10 32.26%
$2,000-$2,999 5 16.13%
$3,000-$3,999 2 6.45%
$4,000-$4,999 1 3.23%
$5,000+ 3 9.68%

Facebook ads consultants monthly retainer minimums (worldwide)

Here are the monthly retainer minimums for the 31 Facebook ads consultants from within our dataset:

The raw data:

Worldwide FB ads consultants monthly minimum retainer
Row Labels Count of Monthly minimum budget Worldwide FB ads consultants monthly minimum retainer
Under $1,000 12 38.71%
$1000-1,999 8 25.81%
$2000-2,999 5 16.13%
$3000-3,999 2 6.45%
$5,000+ 2 6.45%
No minimum 2 6.45%

Facebook ads consultants hourly rates (US)

Here are the average hourly rates as reported by the US-based Facebook ads solo consultants from our dataset, of which there were 16:

The raw data:

Hourly Rate Count FB ads US and solo consultants
Under $50 1 6.25%
$51-$100 5 31.25%
$101-$150 5 31.25%
$151-$200 3 18.75%
$201-$300 2 12.50%
$301-$500 0 0.00%
$501+ 0 0.00%

From this data it looks like US based solo Facebook ads consultants charge less per hour for their work than Facebook ads agencies. We don’t quite have enough consultants to say that for sure though.

That would not surprise us a lot though as it would be similar to how the SEO world evolved – agencies got more expensive then consultants specialized and raised their rates as they had the years of experience.

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