Digital Marketing Pricing Survey | GetCredo (2022): Facebook Advertising Agency Rates

Facebook Advertising Agency Rates


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Average FB Agency Rate

The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour.

Let’s be honest – Facebook advertising has changed a lot in 2022.

From last year’s iOS updates (which improved privacy for users but destroyed advertiser results) to Facebook’s outage in early October and their various scandals throughout the year, it’s become harder and harder to get a decent return on Facebook advertising.

The social media giant even rebranded (more of an escape hatch from incessant controversy attached to Facebook) in late 2021, to Meta.

Why are marketers willing to put up with the shenanigans? Because their customers, by and large, are likely thumbing through Facebook right now.

Facebook Advertising

(Image Source)

Facebook… Meta that is, is still a platform that can make you money, though the landscape overall has shifted.

Many companies are finding that their marketing mix has changed throughout 2022, and thus their budget allocation has shifted.

A lot of businesses advertise on Facebook worldwide as well, judging from their $27.9 billion from advertising in Q4 of 2021 (according to Statista). 

Here Is a Snapshot of Facebook Advertising Right Now:

  • Facebook has 1.93 billion daily active users (DAU)
  • Facebook has 2.91 billion monthly active users (MAU)
  • The avg. price per Facebook ad increased by 24% throughout 2021
  • 87% of marketers ​​will increase their Facebook ad spend in 2022
  • The average CPC in 2022 is around $0.97
  • Average CPM in 2022 is around $14
  • Facebook ads CTR in 2022 is 0.90%
  • The average organic reach of a Facebook post is 5.2%
  • Facebook’s ad revenue in 2021 was $114.9 billion
  • 50.7% of Facebook users are male and 49.3% female
    [Source – Linear Design]

Highlights of Our Facebook Advertising Survey:

  • Marketing providers worldwide from our dataset charge on average $112.22 per hour.
  • The average Facebook ads provider worldwide charges $137.38 per hour
  • The average Facebook ads agency in the US charges $136.69 per hour
  • 84% of social ads agencies also offer SEO
  • 86% of social ads agencies also offer PPC
  • 85.25% of social ads agencies also offer content marketing
  • 68% of social ads agencies also offer conversion optimization
  • 79% of social ads agencies also offer Analytics
  • 51.8% of social ads agencies offer flat-fee billing
  • 23.93% of social ads agencies offer flat-fee plus a percentage of spend
  • 26% of social ads agencies offer billing as flat fee OR percentage of spend
  • 11.8% of social ads agencies offer a percentage of spending as a billing option
  • 6.56% of social ads agencies off a billing option as a percentage of profits/uplift
  • 15% of surveyed PPC agencies do not offer social ads.

Here Is What To Expect From Facebook Ad Pricing:

As with PPC, it is important to take your agency’s management costs into account when calculating ROAS and ROI from the channel.

Facebook advertising also tends to be slightly more resource-intensive than PPC, as Facebook (and Instagram) advertising involves not only copywriting but also ad creative and design.

Thus, Facebook advertising does tend to be a bit more expensive to run than simple text-based PPC ads.

This page last updated on June 28, 2022 by John Doherty

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