The average PPC company worldwide charges $136.85 per hour. The average US-based PPC agency charges $151.88 per hour.
PPC agencies and solo providers tend to have more streamlined pricing for their services than SEO providers.
The most common pricing setup we see is a flat monthly fee up to a certain budget spend, and above that budget level, they then charge a percentage of spend.
Many PPC and paid advertising agencies also charge an extra amount for every additional channel that they manage for you.
When you are hiring for a PPC agency, you need to take into account their fees in addition to your ad spend, which is separate.
When a company fails to take into account their agency’s fees in their ROI/ROAS calculations and projections, channels can end up unprofitable without the company realizing it.
Companies often fail to do this with an in-house team as well. If a company is spending $10,000 per month and makes $20,000, that’s great.
But if their PPC person costs $5,000 per month then their ROAS may be 2:1 (which is decent) but their ROI is only 1.3:1.
This makes a big difference when determining when to scale ad spend based on if a channel is break-even or profitable!
This page last updated on June 28, 2022 by John Doherty
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