Digital Marketing Pricing Survey | GetCredo (2022): Average PPC Agency Rates

Average PPC Agency Rates


Average PPC Agency Rates

The average PPC company worldwide charges $136.85 per hour. The average US-based PPC agency charges $151.88 per hour.

PPC agencies and solo providers tend to have more streamlined pricing for their services than SEO providers.

The most common pricing setup we see is a flat monthly fee up to a certain budget spend, and above that budget level, they then charge a percentage of spend.

Many PPC and paid advertising agencies also charge an extra amount for every additional channel that they manage for you.

Highlights of the PPC Pricing Survey:

  • Marketing providers worldwide from our dataset charge on average $112.22 per hour.
  • The average PPC company worldwide charges $136.85 per hour.
  • The average PPC agency worldwide charges $136.87 per hour
  • The average PPC agency in the US charges $151.88 per hour
  • 84.74% of PPC agencies charge between $50-$150/hr
  • Only 9.74% charge more than $200/hr
  • 29.37% (close to 1 in 3) charges less than $100/hr
  • 20.45% of PPC agencies will take single projects (audits etc) under $1k
  • 40.26% of PPC agencies will take single projects (audits etc) under $2k
  • 15% of PPC agencies will not take single projects less than $5k
  • Only 1.3% of PPC respondents do not take single projects
  • 51.62% of PPC respondents have a retainer minimum under $2k/mo (this was a surprise)
  • Only 11.36% of respondents have a minimum of over $5k/mo
  • Only 5.84% have no minimum

When you are hiring for a PPC agency, you need to take into account their fees in addition to your ad spend, which is separate.

When a company fails to take into account their agency’s fees in their ROI/ROAS calculations and projections, channels can end up unprofitable without the company realizing it.

Companies often fail to do this with an in-house team as well. If a company is spending $10,000 per month and makes $20,000, that’s great.

But if their PPC person costs $5,000 per month then their ROAS may be 2:1 (which is decent) but their ROI is only 1.3:1.

This makes a big difference when determining when to scale ad spend based on if a channel is break-even or profitable!

This page last updated on June 28, 2022 by John Doherty

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