SEO companies worldwide charge on average $134.99. SEO agencies in the United States charge on average $147.93 per hour. SEO consultants worldwide charge on average $139.29 and SEO consultants in the United States charge on average $144.68 per hour.
Search engine optimization (or SEO as it is usually called) is the practice of improving a site’s rankings and therefore its traffic and revenue.
It is important to never lose sight of the fact that the ultimate goal of hiring an outside SEO agency is to grow your business’ revenue through organic traffic.
So just tracking rankings or looking at traffic trends is not enough to determine whether or not the channel is working for you.
We’ll cover more on this below the graphs and takeaways.
Here are the highlights of the SEO pricing results, with graphs below.
SEO Agency and Consultant Pricing
Marketing providers worldwide from our dataset charge on average $112.22 per hour.
SEO providers charge on average $134.99.
SEO agencies worldwide charge on average $134.14 per hour (out of 320 survey respondents).
SEO agencies in the United States charge on average $147.93 per hour.
SEO consultants worldwide charge on average $139.29 according to our data.
SEO consultants in the United States charge on average $144.68 per hour according to our data.
85.49% charge between $50-$200 per hour. Finding an agency that charges more or less than that is rare. In fact, you are more likely to find an agency that charges more than $200/hr (8.71% of respondents) than under $50/hr (5.8%). The most common range is $100-$200/hr, which accounts for 57.26% of all respondents.
Only 60.95% of SEO respondents have a single project minimum of greater than $1,000 per month.
8.44% worldwide (5.83% of US respondents) do not have a single project minimum.
30.03% have a monthly retainer minimum of $1,000 or under. Said another way, 60.84% of respondents have a monthly retainer minimum of greater than $1,000 per month. 7.05% do not have a monthly retainer minimum.
About 1/3 (30.29%) do not have a minimum engagement length (their contracts are month to month even from the start, I assume).
Almost another 1/3 (29.77%) have a minimum retainer of 6-12 months.
This leaves 39.95% with a minimum retainer of less than 6 months, with 16.19% reporting a minimum retainer of 1-3 months and 23.76% reporting a minimum retainer of 3-6 months.
Only 16% of respondents offering SEO have an onboarding fee in the first month. A further 35.77% “sometimes” have an onboarding fee, which means that a full 47.52% (almost half) do not charge an onboarding fee at all.
There are 103 (27%) agencies that offer SEO but do not offer PPC
Concurrently, 91% of surveyed agencies who offer PPC also offer SEO!
Only 22% of surveyed SEO agencies do not offer content marketing. Said another way, ~78% of SEO agencies offer some form of content marketing
62.66% of SEO agencies surveyed do not offer link building
15% of surveyed PPC agencies do not offer social ads. Said another way, more PPC agencies offer SEO than offer Facebook ads.
42.53% of agencies that offer PPC also offer link-building services. A likely explanation is that full-service firms are more likely to offer link building than smaller firms
Tracking SEO Properly Means Paying Properly
Knowing how to track SEO properly also helps you determine how much you should pay to reach your goals.