Digital Marketing Agency Pricing Survey from Credo (updated 2021): Takeaways


This guide is long and has a lot of data. While I think it is important to give you as much data as possible and context so you can make the best decisions possible around hiring and what is reasonable to pay, I know many of you want the Cliff Notes so you can then dig deeper.

Here are the main takeaways and quotables from the guide. If you quote them in anything you publish, please be sure to give Credo credit via a link back to the guide. We have included links that say “source” after each to make it easier for you to cut and paste into your CMS.

  • Marketing providers worldwide from our dataset charge on average $112.22 per hour. (source)
  • Worldwide SEO providers charge $112.22 on average per hour. (source)
  • SEO agencies charge on average $134.99. (source)
  • 60% of PPC firms charge between $100-$200 per hour.  (source)
  • 59% of social ads providers charge between $100-$200 per hour.  (source)

Some unexpected and useful findings:

  • 78% of SEO agencies also offer content marketing as a service. (source)
  • 62.66% of SEO agencies surveyed do not offer link building as a service! (source)
  • Concurrently, 91% of surveyed agencies who offer PPC also offer SEO! (source)
  • 30.29% of SEO providers, 26.30% of PPC providers, and 23.93% of Facebook ads providers do not have a minimum contract length. (source)
  • Only 6.56% of social ads agencies are off a billing option as a percentage of profits/uplift. 93.44% of providers do not work on a percentage of uplift or profit. (source)
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