Gone are the days when Google’s Keyword Planner was the only pay-per-click (PPC) tool in town.
Today you need to optimize your PPC strategy for the full sales funnel, from the first touchpoint to that all-important sale – and hopefully many repeat sales following that.
The following PPC tools help to keep your ads running at maximum potential, automate much of the time-consuming tasks like audience expansion, protect your business from malicious clicks that eat away your budget, and so much more.
These products come with varying learning curves and budgetary considerations. Agencies who specialize in paid marketing know and likely use many or all of these tools.
If you just don’t have the time to learn how to use them properly, or they just don’t fit into your marketing budget, you can still make use of them through a PPC digital agency.
Otherwise, run your PPC campaigns like a paid marketing professional with these 7 tools:
WordStream is a suite of search marketing and social media advertising tools that helps businesses streamline and centralize their digital strategy.
Key features of WordStream focus on keyword research and management for PPC and Search Engine Optimization (SEO) campaigns. It integrates with Google, Bing, and Yahoo! search engines and helps to place ads.
WordStream’s ‘secret sauce’ is that they gather blended data from all the search engines mentioned and help businesses perform PPC campaign management and keyword research, as well as improve upon SEO strategies.
Enterprise Access priced on a per-client basis + ad spend
The key feature of Optmyzr is to optimize manual bids, maintain oversight when using Smart Bidding, improve campaign performance, and provide measurable data to prevent wasted ad spend.
Campaigns that target the wrong keywords hemorrhage money. As ad engines further limit the data they share with advertisers by restricting third-party cookie data, search term optimization is more important than ever.
Another beloved feature is Optmyzr’s one-click help button.
The feature provides suggestions on how to improve the quality of your campaigns by adding or eliminating keywords.
It can also change bids, adjust placement on display networks, and implement similar strategies to improve return on ad spend.
Starts at $208 USD/month for business with monthly ad spend of $10,000 USD or less.
More features at higher rates for those spending more.