Your Guide to the Best Digital Marketing Tools: 6 Best SEO Platforms

6 Best SEO Platforms


Semrush

There are a lot of SEO tools on the market, but a few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and still pay for on a monthly basis. Whether you are doing SEO competitor research, display advertising research, or want to see where your competitors are getting their links then SEMrush has a tool for you.

Check it out. It’s well worth the price.

Best for: professional SEOs and founders doing technical SEO, keyword tracking, and more.

Price: starts at $99/mo and goes up from there. I have been a paying customer for years.

Get a FREE 14 day Semrush trial

Moz

moz.com homepage

If you’ve been learning SEO or been in the SEO world for a while, then you’re likely familiar with Moz. Moz offers Moz Pro, which tracks your technical issues and rankings and makes recommendations for how to improve your rankings. You can check individual page optimization scores, do backlink analysis with Open Site Explorer, conduct keyword research with Keyword Explorer, and much more.

Best for: small to medium size businesses without a fulltime SEO.

Pricing: starts at $99/mo and goes up from there.

Check out Moz

Conductor Searchlight

Conductor, out of New York City, is the SEO platform of choice for many enterprise websites and agencies working with enterprise clients. You can do everything from competitor research to keyword tracking and technical issue tracking and recommendations.

Conductor is powerful because of their reporting suite as well, which gives you insight into how well you are ranking and provides executive-level easy to understand graphs and reports.

Best for: enterprise brands and agencies working with enterprise brands.

Pricing: depends on your needs.

Check out Conductor

BrightEdge

BrighteEdge is an enterprise SEO platform based out of Foster City CA with offices around the US and world. BrightEdge focuses on enterprise companies and the agencies who work with them. You can do everything from SEO keyword research to content strategies and opportunity forecasting. All of their tools are focused around the needs of enterprises doing SEO at scale to drive results for real businesses.

BrightEdge, like many of the enterprise SEO platforms, is widely used because it focuses on the business and empowers in-house SEOs and agencies to report on metrics that matter to enterprise marketing leaders and C-suite.

We will say, out of transparency, that Brightedge’s sales team has a bad reputation in the SEO industry for being pushy. While good and effective sales can be aggressive, this has not been well received in the SEO industry.

Best for: enterprise brands and agencies working with enterprise brands.

Pricing: depends on your needs.

Check out BrightEdge

Searchmetrics

Searchmetrics is a Germany-based SEO platform that enables enterprise SEO and marketing teams to do better SEO, get market insights, and plan campaigns based off of customer demand.

Searchmetrics’s SEO suite lets you:

  • Research SEO opportunity and keywords
  • Create content that ranks, converts, and drives customers at scale
  • Manage your SEO projects in one place
  • Identify opportunities to improve your website’s experience

Best for: enterprise brands and agencies working with enterprise brands.

Pricing: depends on your needs.

Check out Searchmetrics

Conductor Searchlight

Conductor, out of New York City, is the SEO platform of choice for many enterprise websites and agencies working with enterprise clients. You can do everything from competitor research to keyword tracking and technical issue tracking and recommendations.

Conductor is powerful because of their reporting suite as well, which gives you insight into how well you are ranking and provides executive-level easy to understand graphs and reports.

Best for: enterprise brands and agencies working with enterprise brands.

Pricing: depends on your needs.

Check out Conductor

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