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Finally  be confident finding the right Facebook Ads partner.

Find your Facebook Ads partner

How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Best Facebook Ads Companies

All Facebook Ads companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Facebook Ads companies from our network, you can trust they're the best we can find.

Find your partner

The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire Facebook Ads companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

Who's in Credo's network?
Credo's network includes pre-vetted digital marketing agencies and consultants with digital marketing expertise specific to your business needs. From SEO to Amazon marketing services, SaaS to the healthcare industry, to any B2B, enterprise, or B2C business, we match you with the right marketing partner for your business. Since 2013, we have helped over 6,500 businesses streamline their hiring process and execute marketing strategies. We put in the work to help you get back to what matters most - your business.
How does Credo determine who the right Pro is for my project?
We've matched over $125,000,000 in projects to agencies and have over a decade of experience as marketers ourselves. We know how to identify the right match for your needs based on our proprietary matching algorithm as well as a review of your marketing channel needs, your industry, your business model, your budget, and more. The entire process is 100% free of charge.
What is the difference between Credo and Upwork/Fiverr/etc?
Credo is a fundamentally different type of marketing matchmaking company. Instead of listing any marketing company or consultant who wants to offer marketing services, we offer a strictly vetted network of agencies that we know can deliver industry-best results to clients like you.
Do I still have to interview firms within Credo?
Yes. After we match you with 2-3 digital agencies that match your needs, you are scheduled with them for initial calls. We believe that you should know and trust the marketing team doing your work. Ultimately, it is your decision who to hire.
How is Credo involved after I sign a project?
Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for the work they do. We are not involved beyond this point, though we appreciate honest reviews on your firm's Credo profile if your marketing match is everything you have been looking for!
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


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Do Facebook ads actually make sense for your business? More likely than not, the answer is a definite yes. To understand why that’s the case, let’s dig deeper into the history of Facebook ads, the distinguishing features of the medium, and its potential advantage over other digital channels.

The History of Facebook

It’s come a long way since being founded as a tool for college students to help Harvard students find classmates. In 2004, Mark Zuckerberg and his college roommate Eduardo Saverin had limited aspiration. Fast-forward 14 years, and both Zuckerberg and Saverin are the billionaires behind what might be the most influential technology in the 21st century.

Facebook first announced the capability for companies to run ads in 2007, shortly after it rolled out to college students across the United States. Initially coined ‘social ads’, these messages were designed to couple with users’ messages to subtly insert business names into the conversation.

We’ve come a long way since then. In 2009, Facebook ads companies spent just over $700 million on the platform. By 2017, that number grew more than $39 billion. To call that an exponential jump is an understatement.

The capabilities of Facebook ads have grown with the medium. What once was social ads is now a thriving, multi-channel experience. Companies can share links to their website, or generate leads through native forms right on the platform. Canvas ads offer full-screen experiences on mobile devices. Meanwhile, dynamic retargeting ads allow e-commerce businesses to remind customers of specific items left in their cart.

All that, just because a college student wanted to connect some people at his school. Facebook is the third-biggest website in the world today, thanks to almost 1.5 billion daily active users. At the same time, it outpaces all other top-10 finishers in the time users spent on the site on a daily basis. It’s mobile ad revenue alone could surpass $50 billion by 2020.

Are Facebook Ads a Good Fit for Your Company?

The short answer is yes. The longer version might require some additional explanation. Here are 5 reasons your company should at least consider a Facebook advertising strategy:

1) Follow Your Audience

First things first: your audience is on Facebook. The network covers all demographics, with users ranging from 13 to 80 and reaching into almost every country, state, and city in the world. Consider:

  • 62% of men and 74% of women say they have a Facebook presence.
  • 67% of the white, 70% of the black, and 73% of the Hispanic population are on the network.
  • Income levels range from less than $30,000 (66% say they have a Facebook account) to more than $75,000 (75% say they have a Facebook account).
  • 60% of people with a high school diploma or less are on Facebook, while 77% of people with a college diploma or more say the same.
  • Users range from urban (75%) to rural (58%).

No matter what direction you look in, a majority of your demographic will likely have a Facebook account. Running ads on the network means following your audience where they already spend their time.

2) Spend Your Budget Effectively

Especially compared to other media, Facebook ads tend to be cheap. For as little as $20, you can set up a campaign that runs for a few days and reaches hundreds of people in your immediate target demographic. Increase that budget to $500, and the reach can easily expand to 10,000 users and more. Companies with limited marketing budgets appreciate the opportunities that this affordable opportunity provides.

3) Target Specific Audience Groups

Facebook targeting allows you to make sure that ads are seen only by your target audience. You can focus your ads specifically on demographics, geographic region, device type, interests, recent behaviors, and much more. Placing your message in front of a 29 year-old female in Wisconsin is just as easy as making sure that it gets seen only by those who have recently purchased a car.

4) Build Your Marketing Throughout the Funnel

Digital marketing, especially on social media, has a reputation for being top of funnel. It’s great for awareness, most think, but loses effectiveness later. With Facebook ads, that doesn’t have to be the case. Instead, lead ads help you generate new contacts in your database. List-based targeting helps you push messages to existing leads. Meanwhile, website retargeting allows you to stay top of mind with any recent visitors who still need some convincing.

5) Track Your Results to Optimize Your Efforts

Especially in digital marketing, we need results. It’s not enough to recite facts about how many people your ads reached. Fortunately, the reporting suite offered by Facebook can spit out much more. Depending on how your ads are set up, you can track anything from conversion to length of video watched. All results and reports are real-time, enabling you to optimize your efforts and make adjustments as soon as you see an ad underperforming.

The Unique Advantages of Facebook Ads

All of the above should push you towards the medium. But let’s be honest: you also have to make strategic decisions. With a limited budget in hand, you need to make sure that it’s spent in the right channel to actually reach your audience. Here, Facebook offers a few advantages over competitors like Google AdWords and LinkedIn:

  • Facebook ads cost less, especially compared to Google search ads (which can go as high as $60 per keyword click).
  • Facebook ads allow for in-depth targeting based on interests and behavior that goes beyond platforms like AdWords.
  • Facebook ads integrate into the newsfeed, allowing for a more natural user experience that doesn’t disrupt content flow.
  • Facebook ads allow for high-gloss multimedia integration, from 360 degree photos to virtual reality experiences.
  • Facebook ads come in so many formats that you can find the exact option to fit your marketing goals, instead of the other way around.

Are you interested in learning more about Facebook, and how we’ve gotten to where we are today? Contact us to learn more about our services, and to find Facebook ads companies that can help you bring your business to the next level.

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