Last updated: Jan 2022 Facebook Ads companies are a dime a dozen, so how do you know who to pick? We took care of the pre-vetting process, so you can interview with confidence. You'll meet the right partner quickly with Credo.
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Go Fish Digital is a full-service digital agency with offices outside of Washington, DC and in Raleigh, NC. We specialize in technical search engine optimization (SEO), compelling and creative content campaigns, online reputation management (ORM), ROI-focused search engine marketing (SEM), conversion rate optimization (CRO), and more. We work with clients…
Over ten years as an independent SEO expert I’ve been helping businesses rank higher in search engines. Ranking on the first page of Google can bring increased revenue to your company. I can help you identify Google algorithmic penalties, technical SEO that can help boost your company’s ROI. Current knowledge…
Small Team. Big Ideas. Exceptional Results. We provide digital marketing support for marketing teams and business owners. SL Development brings over fifteen years of experience in digital marketing working in many different industries from legal services to manufacturing businesses. We’ve handled countless projects with a high rate of success.
Search Nurture is a full-stack digital marketing agency offering expertise across all digital channels, including organic search, content development, paid search, and social ads, as well as retail marketing with various prominent retailers, including Amazon, Walmart, and Instacart. We specialize in driving growth for B2B SaaS companies and eCommerce expansion…
Wallaroo Media, a full-service digital marketing agency based in Provo, Utah, was founded by Brandon Doyle in 2012 alongside Kade Hendershot. Wallaroo now employs 30 amazing people! To kick things off, check out this case study that Facebook themselves did on Wallaroo’s work for one of their clients: https://www.facebook.com/business/success/called-to-surf Wallaroo specializes in…
We’re an SEO agency for SaaS (software as a service) companies and we have over 12 years of experience helping companies and tech startups succeed with Search Engine Optimization.
Avalaunch Media headquarters is nestled at the base of Utah’s Wasatch Mountain Range — home to the infamous yeti. Our agency features a wall emblazoned with a mural of the yeti, symbolizing the mission and purpose of our team — we’re on a quest to “create believers” in digital marketing…
Are you looking for an ROI focused digital marketing agency to help take your company to the next level? For the past 10 years, our team has been working in the digital marketing industry helping companies small and large develop and execute SEO, content marketing and pay per click advertising…
Founded in 1986, Elevato (formerly Venta Marketing) is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant…
We help B2B Technology & SaaS Companies who aren’t growing fast enough. Are you frustrated that you aren’t growing as fast you know you should be, even though your products are demonstrably better than your competitors? If that’s you, you’re in the right place because you are not alone. Startup graveyards…
32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more than 15 years in the online retail space, Michael has a breadth of experience and a network to help clients overcome business challenges affecting growth.
Ghergich & Co. is a content marketing agency that integrates SEO, beautiful design, and expert writing. We help clients earn attention by making and promoting content through targeted influencer outreach. Our specialized agency consists of SEO thought leaders, world-class graphic designers, and a brilliant team of writers. Our founder, AJ…
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
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Quality of work delivered is extremely important to us and extremely important to you.
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All Facebook Ads companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Facebook Ads companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
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We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
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Do Facebook ads actually make sense for your business? More likely than not, the answer is a definite yes. To understand why that’s the case, let’s dig deeper into the history of Facebook ads, the distinguishing features of the medium, and its potential advantage over other digital channels.
It’s come a long way since being founded as a tool for college students to help Harvard students find classmates. In 2004, Mark Zuckerberg and his college roommate Eduardo Saverin had limited aspiration. Fast-forward 14 years, and both Zuckerberg and Saverin are the billionaires behind what might be the most influential technology in the 21st century.
Facebook first announced the capability for companies to run ads in 2007, shortly after it rolled out to college students across the United States. Initially coined ‘social ads’, these messages were designed to couple with users’ messages to subtly insert business names into the conversation.
We’ve come a long way since then. In 2009, Facebook ads companies spent just over $700 million on the platform. By 2017, that number grew more than $39 billion. To call that an exponential jump is an understatement.
The capabilities of Facebook ads have grown with the medium. What once was social ads is now a thriving, multi-channel experience. Companies can share links to their website, or generate leads through native forms right on the platform. Canvas ads offer full-screen experiences on mobile devices. Meanwhile, dynamic retargeting ads allow e-commerce businesses to remind customers of specific items left in their cart.
All that, just because a college student wanted to connect some people at his school. Facebook is the third-biggest website in the world today, thanks to almost 1.5 billion daily active users. At the same time, it outpaces all other top-10 finishers in the time users spent on the site on a daily basis. It’s mobile ad revenue alone could surpass $50 billion by 2020.
The short answer is yes. The longer version might require some additional explanation. Here are 5 reasons your company should at least consider a Facebook advertising strategy:
First things first: your audience is on Facebook. The network covers all demographics, with users ranging from 13 to 80 and reaching into almost every country, state, and city in the world. Consider:
No matter what direction you look in, a majority of your demographic will likely have a Facebook account. Running ads on the network means following your audience where they already spend their time.
Especially compared to other media, Facebook ads tend to be cheap. For as little as $20, you can set up a campaign that runs for a few days and reaches hundreds of people in your immediate target demographic. Increase that budget to $500, and the reach can easily expand to 10,000 users and more. Companies with limited marketing budgets appreciate the opportunities that this affordable opportunity provides.
Facebook targeting allows you to make sure that ads are seen only by your target audience. You can focus your ads specifically on demographics, geographic region, device type, interests, recent behaviors, and much more. Placing your message in front of a 29 year-old female in Wisconsin is just as easy as making sure that it gets seen only by those who have recently purchased a car.
Digital marketing, especially on social media, has a reputation for being top of funnel. It’s great for awareness, most think, but loses effectiveness later. With Facebook ads, that doesn’t have to be the case. Instead, lead ads help you generate new contacts in your database. List-based targeting helps you push messages to existing leads. Meanwhile, website retargeting allows you to stay top of mind with any recent visitors who still need some convincing.
Especially in digital marketing, we need results. It’s not enough to recite facts about how many people your ads reached. Fortunately, the reporting suite offered by Facebook can spit out much more. Depending on how your ads are set up, you can track anything from conversion to length of video watched. All results and reports are real-time, enabling you to optimize your efforts and make adjustments as soon as you see an ad underperforming.
All of the above should push you towards the medium. But let’s be honest: you also have to make strategic decisions. With a limited budget in hand, you need to make sure that it’s spent in the right channel to actually reach your audience. Here, Facebook offers a few advantages over competitors like Google AdWords and LinkedIn:
Are you interested in learning more about Facebook, and how we’ve gotten to where we are today? Contact us to learn more about our services, and to find Facebook ads companies that can help you bring your business to the next level.
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