Last updated: Oct 2023 Do you want to be seen by millions of users and achieve unprecedented sales? The Google product discovery experience that Google Shopping offers can launch your company to the next level. The trick is having the right Google Shopping strategy to achieve this goal. Google Shopping allows businesses to showcase their products to a wider audience, which can increase visibility and brand awareness. By appearing in Google Shopping results, businesses can reach customers who are actively searching for products like theirs. Businesses can also target their ads to specific audiences based on factors such as location, device, and search history. This can help to ensure that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion. Google Shopping can be a cost-effective advertising strategy, as businesses only pay when someone clicks on their ad. This means that businesses can control their advertising costs while still reaching a wide audience. Simultaneously, you’ll be offered detailed analytics and insights into ad performance, including impressions, clicks, and conversions. This can help businesses to optimize their advertising strategy and improve their return on investment. Carrying out these tasks demands meticulous attention and profound industry knowledge. Sourcing someone with this specific skill set can be challenging and expensive. That’s where Credo and outsourcing can prove advantageous. We can help your business locate the ideal Google Shopping company and commence with launching a productive and profitable ad strategy.
Last updated: Oct 2023
Do you want to be seen by millions of users and achieve unprecedented sales? The Google product discovery experience that Google Shopping offers can launch your company to the next level. The trick is having the right Google Shopping strategy to achieve this goal.
Google Shopping allows businesses to showcase their products to a wider audience, which can increase visibility and brand awareness. By appearing in Google Shopping results, businesses can reach customers who are actively searching for products like theirs. Businesses can also target their ads to specific audiences based on factors such as location, device, and search history. This can help to ensure that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.
Google Shopping can be a cost-effective advertising strategy, as businesses only pay when someone clicks on their ad. This means that businesses can control their advertising costs while still reaching a wide audience. Simultaneously, you’ll be offered detailed analytics and insights into ad performance, including impressions, clicks, and conversions. This can help businesses to optimize their advertising strategy and improve their return on investment. Carrying out these tasks demands meticulous attention and profound industry knowledge.
Sourcing someone with this specific skill set can be challenging and expensive. That’s where Credo and outsourcing can prove advantageous. We can help your business locate the ideal Google Shopping company and commence with launching a productive and profitable ad strategy.
Join the thousands of companies who trust the Credo network, including:
Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
Canal Digital Studio is a boutique Digital Marketing agency based in New York City. We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results. We work primarily with DTC, SaaS, Consumer Product and eCommerce brands. Our small team has previously worked at large and small agencies, corporate strategy consultancies and in-house marketing teams … we’ve worn all the hats and can attack your project from any angle. We are marketing insiders who are…
We are a full-service ROI-led digital marketing agency with over 13 years of experience. With a strong team of over 90 people, we provide an array of digital marketing services such as Digital Marketing Strategy, B2B Lead Gen, Search Engine Optimization, UI and Design, Web and App Development, Paid Marketing, Social Media Management, Content Strategy, and Content Development. We are a strong team of digital marketers, strategists, designers and technologists with a passion to build digital experiences spanning through the…
Digital Authority Partners is a creative, data-driven Content Marketing agency that provides solutions to grow your business. We will help you grow your business. Guaranteed. Contact us at (312) 600-5433 to discuss how we can help. We specialize in: SEO – Achieve exponential organic growth on Search Engines PPC – Instantly reach and engage with your target audience Web Development – Achieve massive success with an optimized website. Our results speak for themselves: 800% average increase in organic visitors within…
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Search Nurture is a full-stack digital marketing agency offering expertise across all digital channels, including organic search, content development, paid search, and social ads, as well as retail marketing with various prominent retailers, including Amazon, Walmart, and Instacart. We specialize in driving growth for B2B SaaS and eCommerce companies. This sub-specialization allows us to offer marketing services hand-tailored to meet the specific needs of these industries rather than a more generic paint-by-numbers approach. This means your marketing dollars go further,…
Flighted is a growth marketing agency specializing in paid advertising, ad creative production, and landing page design for DTC brands. We are your DTC SWAT team – brands either work with us when they are a) launching paid ads for the first time and looking for an expert to help them across all critical points of their acquisition funnel, or b) hitting a wall on a paid channel and looking to take things to the next level.
SEOteric is a search-first digital marketing agency that evolved from our roots as an SEO firm. Founded in 2009, we specialize in creating marketing strategies for businesses to engage with customers by leveraging SEO, PPC advertising, social media, email, and websites. Our team has two main divisions of Marketing Operations and Website Operations. Our Marketing Operations team manages the digital marketing strategies for our clients and the Website Operations team handles website design, development, hosting, and technical support. Each client…
fuze32 Marketing is an all-in-one marketing agency that provides custom marketing campaigns designed to meet your company goals. fuze32 is a full-service advertising agency from concept to completion. We work as a team to fully understand your goals and industry, do the research to verify our strategy, and together determine which strategic and creative ideas will work best for you. We have experience coordinating fully integrated marketing campaigns. Success requires strategy, consistency, data-tracking, and a results-oriented approach. Clients we work…
Zyne Ventures is a full suite technology and digital service provider. We work with companies to solve their unique challenges. Our customized solutions help our clients to lead their industry in innovation, increased operational efficiency, reduced cost and surpass the competitions. From platform development to digital concept creation and from security to cloud operations, we specialize in whatever our clients’ demands. Our team has ample background and expertise in technology, digital marketing, website and application development, UI/UX and graphic designing…
Highway One Marketing, LLC was created and launched by Mike Kupfer in 2020. This small business specializes in helping other small and medium size businesses create, enhance, and maintain their online presence through various digital marketing tactics. Mike Kupfer has been a marketing professional since 2007, having worked both in a marketing agency and as the lead in-house marketing director for small businesses with a national presence. Mike has also been offering freelance marketing services since 2016. Highway One Marketing…
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
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This involves a 30 minute call covering:
All Google Shopping companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Google Shopping companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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