Last updated: Sep 2023 Influencer marketing is something that has always been around, but today it has evolved in ways that many organizations are not sure how to best utilize it, or if it makes sense for their industry or target audience. In fact, influencer marketing presents many worthwhile advertising opportunities that are not possible through other digital marketing means like PPC or SEO. Companies should explore influencer marketing because it can be an effective way to reach their target audience and build brand awareness. Here are some key benefits of influencer marketing:
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Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
fuze32 Marketing is an all-in-one marketing agency that provides custom marketing campaigns designed to meet your company goals. fuze32 is a full-service advertising agency from concept to completion. We work as a team to fully understand your goals and industry, do the research to verify our strategy, and together determine which strategic and creative ideas will work best for you. We have experience coordinating fully integrated marketing campaigns. Success requires strategy, consistency, data-tracking, and a results-oriented approach. Clients we work…
Cultivating and Marketing Professionals Inc. is a group of creative designers, seasoned developers, marketing professionals and business consultants with a mutual passion to elevate businesses in order to ultimately increase revenues.
We are a Google and Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead generation-focused companies – from insurance, health, SaaS, fast-growing startups, to Fortune 500 organizations Back in 2015, Zen Anchor set off on a journey to redesign how digital marketing agencies helped businesses grow. We believed that marketers had a responsibility to do much better. Zen Anchor began as a murmur on Reddit. Eager to see if other businesses had similar frustrations with bloated,…
Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
We are a full-service influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. We combine art & science to authentically tell your brand’s story at scale While we live & breathe new media, our business is founded on old-fashioned relationships.
We’re a digital/growth/performance marketing consulting agency that doesn’t believe in buzzwords, hype, and cookie-cutter tactics. Instead, we like to keep things simple by analyzing each brand and creating unique tailor-made plans for our clients.
We work with businesses and brands from all walks of industry and niche in our home city of Los Angeles, California and from all over the world, helping them grow and achieve their full potential. By focusing on habitually keeping updated on all channels of social media and internet marketing, we are always ahead of the game.
We’re a digital marketing agency blazing new trails to disrupt advertising. We focus on innovative new channels you can’t get anywhere else. With offices in New Orleans and Jackson, MS, we are a leading full service agency with groundbreaking ideas. We’re boots-on-the-ground to make your marketing strategy run like a machine. We are constantly on the cutting edge of what’s new in advertising – optimizing our strategies around the ever-changing landscape of advertising. We also help you develop a brand that…
Delivering Expertise in Marketing, Creative, Technology, & Growth. A Snap in Growth Partner We are a team of brand-side marketers, entrepreneurs, and creatives focused on driving growth for high-impact brands. What does that mean? By hiring Function Growth, your brand gets access to its own team of growth experts that operate as an extension of the company. No inflated agency fees, none of the risks of hiring FTE; all the benefits of a full growth department with aligned economic incentives working…
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Here at Credo, every company featured on our platform has passed our 28-point pre-vetting process. We only accept 52% of applicants to our network, which means you can hire the right team with confidence.
Influencer marketing has a steeper learning curve than other digital marketing methods that have been around for a long time. Our partners are constantly on the cutting edge of knowing how to be successful within this social media environment.
Here are some key steps to running successful influencer marketing campaigns that our agency partners can help establish:
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
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This involves a 30 minute call covering:
All Influencer Marketing companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Influencer Marketing companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!
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