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How We're Different

The Credo vetting process


Results

A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well

Professionalism

Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media

Culture

Every network applicant must also pass our culture screening to make sure they're aligned with our standards.

This involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Best Local SEO Companies

All Local SEO companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Local SEO companies from our network, you can trust they're the best we can find.

Find your partner

The industry trusts Credo

"GetCredo.com is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow

How to hire Local SEO companies


Hire agency with channel experience

Find agencies who have experience with the channel and your type of business

Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.

Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.


Agency discovery calls

Conduct discovery calls with all and strategy calls with a few

We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.

Note - Credo schedules the initial discovery calls for you with agencies from our network.


Agency project proposals

Receive proposals and negotiate

Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.

Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.


Work with digital agency

Commit to one for a period of time

Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.

Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.

Frequently Asked Questions

What does Credo cost?
Clients hiring through Credo pay us nothing. We are compensated by the pros within the network once they have passed our 28-point vetting process.
Who's in Credo's network?
Credo's network includes digital marketing agencies and consultants who are experts at what they do and who they do it for. We're digital marketing experts ourselves and started Credo in 2013 to help great businesses do a better job hiring and executing on marketing strategies. We've helped thousands of businesses since then, so let us put our expertise to work for you.
How does Credo determine who the right pro is for my project?
With seven years in business and over $125,000,000 in projects coming through our systems, we know how to make the right matches for your needs. We base matches off your marketing channel needs, your industry, your business model, your budget, and more. Every match is hand-selected by our team of experts.
What is the difference between Credo and Upwork?
Credo is a fundamentally different type of company. Instead of listing anyone in the world who wants to offer marketing services, Credo has a vetted network of pros who we work with closely to make sure they deliver industry-best results for their clients.
Do I still have to interview firms within Credo?
Yes. After we match you with two pros from our network, you schedule interview calls with them. We believe fundamentally that you should know and trust the person doing your work. Ultimately, the decision on who to hire is yours.
How is Credo involved after I sign a project?
No. Once you decide on the firm to hire, you sign contracts with them directly and pay them directly for their work. Credo is not involved, though we would appreciate honest reviews on your firm's Credo profile once you've worked with them for a while!
So, what does Credo cost?
Credo is free to clients looking to hire a marketing firm. We do offer a few paid consulting options about your marketing or hiring strategy which can be found here.
Start your search today!

Ready to finally find the right marketing partner to help your business grow?

Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!


Get started today

How to hire a local SEO company

As a business owner, you should be focusing on new ways to market your business. You should have a great looking website with a blog filled with quality content. It is also important that you have a profile on several social media sites.

Hopefully, you are focused on search engine optimization, otherwise known as SEO. You need to cater all of your content for your audience so that it seems to engage them even more.

Focusing on marketing and SEO will work well for most business. However, if you have a specific location, you also need to be working on your local SEO.

What is local SEO?

Local SEO takes search engine optimization to a whole new level. It is very effective when trying to reach new local customers who just happen to be looking for products and services online.

By using your city, state, and region through your content marketing, you are going to find a whole new group of local customers. You also need to utilize Google My Business listing to make sure that you get in front of as many people as possible.

How does it work?

In order to be found online by your local customers, you need to focus on three core elements.

  • This is determined by how close your business is to the person searching.
  • Are your products and services relevant to what potential local customers are searching for?
  • What your customers are saying about you means a lot. Because of this, you need to be monitoring your reviews and go above and beyond to make sure that your customers have a good experience with every visit.

To do so, you need to do the following:

  • Localize your website. It is important that you include your city, state, and region throughout the site. Make sure that, when a potential customer is looking around, they know where you are located.
  • Claim your Google My Business listing. This is an important step to put your business in front of local search results (including Google Maps). The truth is that most businesses aren’t taking advantage of this step, which could really help you grow your local SEO.
  • Monitor your reviews. Reviews are essential when it comes to local SEO. Search engines want to know that they are sending people to businesses that can be trusted. Make sure that you take time to keep up with your reviews.
  • Use links. Links are essential for good SEO. If you are trying to get ahead locally, make sure that you link your local newspapers and other local businesses to put you ahead of the others.
  • Think about local citations. Local citations are when your business gets mentioned online. Part or all of your address should be included for it to qualify as a local citation.
  • Focus on local SEO with your title tags, headers, meta descriptions, and much more. You need to make sure that you include your city, state, and region in your title tags, headers, and meta descriptions.

What are some challenges that I may face?

Trying to reach more people using local SEO is not always easy. In fact, you might find yourself struggling with some common challenges. These include:

  • Not thinking locally. Many businesses forget to put their address on their website. However, it is essential that you sprinkle your city, state, and region through your website and content in order to be found.
  • No reviews. Reviews are essential for local SEO. New businesses often struggle to get reviews, even though they do everything that they can to give their customers a good experience.
  • Not enough time. Most small business owners don’t have enough time to think about marketing and local SEO. They have more pressing issues (such as taking care of customer’s orders) and their marketing doesn’t get enough attention.
  • Changing landscape. Google makes thousands of algorithm updates a year. You are going to have to stay on top of these changes in order to keep your business on top.

Because marketing and local SEO are so complicated and time-consuming, many businesses hire someone to do the hard work for them. These people can usually do a lot with a little bit of money because they are talented. They know what works and what doesn’t so that all of your marketing efforts are working as effectively as possible.

What does a typical engagement look like?

Part of determining whether you are getting the engagement that you want, you have to stay proactive. The follwoing are some things that you need to focus on when you are doing your local marketing.

  • Technical and content audit to identify needed technical and content changes. You are going to have to go over your website and content on a regular basis to make sure that you catch any areas where you need to make changes or improve, in order to get the most out of your marketing. It is especially helpful to catch these early.
  • Content creation and promotion. Though you may think that all you have to do is create content, the truth is that you are going to need to promote it all over the web. You may want to share your content throughout social media, with your email list, and much more.
  • Active local citation procurement to help with local map rankings. It is up to you to make sure that you are getting the local citations that your business deserves. To do this, you are going to have to come up with a strategy to monitor your reviews. You are going to want to have some control over how your business is seen online.

If you are confused about local SEO and want to make sure that you are doing as much as you possibly can to get your business noticed, don’t hesitate to contact us today. We will be glad to help you put together a marketing plan that gets you the results that you deserve.

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