Last updated: Nov 2023 Paid social media is a highly effective digital marketing tactic that many modern businesses take advantage of. With the rise of social media and innumerable users visiting various platforms daily, businesses need to consider a paid social media campaign. By using paid social media, businesses can reach a larger and more targeted audience than through organic social media alone. Paid social media allows businesses to display their content to users who may not have otherwise seen it, while also allowing for precise targeting based on demographic, location, interests, and other criteria. Paid social media can also be a cost-effective way to advertise, as businesses only pay for the clicks, views, or conversions that they receive. Additionally, paid social media campaigns can provide valuable insights and data on audience engagement and behavior, allowing businesses to optimize their strategies and improve their return on investment. However, it’s important to note that a successful paid social media campaign requires careful planning, execution, and monitoring. It’s crucial to have a clear understanding of the target audience, campaign goals, and metrics for success before launching a paid social media campaign. With proper planning and execution, paid social media can be a powerful tool for businesses to connect with customers and achieve their marketing objectives. Working with a trusted paid social media company can provide several benefits for businesses, including: Overall, working with a trusted paid social media company can help your business achieve better results from your advertising efforts while saving time and resources. Working with Credo to find the right paid social media partner makes your search simple.
Benefits of Working With a Paid Social Media Company
Last updated: Nov 2023
Paid social media is a highly effective digital marketing tactic that many modern businesses take advantage of. With the rise of social media and innumerable users visiting various platforms daily, businesses need to consider a paid social media campaign.
By using paid social media, businesses can reach a larger and more targeted audience than through organic social media alone. Paid social media allows businesses to display their content to users who may not have otherwise seen it, while also allowing for precise targeting based on demographic, location, interests, and other criteria.
Paid social media can also be a cost-effective way to advertise, as businesses only pay for the clicks, views, or conversions that they receive. Additionally, paid social media campaigns can provide valuable insights and data on audience engagement and behavior, allowing businesses to optimize their strategies and improve their return on investment.
However, it’s important to note that a successful paid social media campaign requires careful planning, execution, and monitoring. It’s crucial to have a clear understanding of the target audience, campaign goals, and metrics for success before launching a paid social media campaign. With proper planning and execution, paid social media can be a powerful tool for businesses to connect with customers and achieve their marketing objectives.
Working with a trusted paid social media company can provide several benefits for businesses, including:
Overall, working with a trusted paid social media company can help your business achieve better results from your advertising efforts while saving time and resources. Working with Credo to find the right paid social media partner makes your search simple.
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Paid media is an effective way to start a conversation with your target audience as it speaks the language of money. By using calculated strategies and engaging design work, various types of paid ads can attract the right buyer to your business. It’s crucial to understand your customer’s perspective and use language and visual elements that make them pause and say, “I want to learn more.” Once you’ve captured their attention, they are more likely to click and engage with your brand. Ultimately, paid media is all about creating a meaningful connection with your audience and driving business growth.
Canal Digital Studio is a boutique Digital Marketing agency based in New York City. We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results. We work primarily with DTC, SaaS, Consumer Product and eCommerce brands. Our small team has previously worked at large and small agencies, corporate strategy consultancies and in-house marketing teams … we’ve worn all the hats and can attack your project from any angle. We are marketing insiders who are…
Envigo specializes in social media marketing, which involves managing marketing campaigns that enable businesses and individuals to engage with one another on online platforms, fostering relationships and communities. By creating compelling content, Envigo’s social media marketing strategies drive sales, both online and offline, and generate customer engagement. Through targeted messaging and effective audience segmentation, Envigo’s services help businesses effectively reach and engage with their desired audience. With expertise in the latest social media trends and tactics, Envigo is able to leverage this powerful marketing channel to drive growth and success for its clients.
As a premier YouTube advertising agency, Search Nurture understands the challenge of standing out in a sea of video content loved by modern consumers. With approximately 2.24 billion active users on YouTube in 2021, it’s essential to partner with an agency that can help you effectively reach your target audience.
We provide a comprehensive suite of services, including SEO and paid ads, to capitalize on all types of YouTube marketing. By working with us, you’ll enhance the ROI of your video advertising, generate more leads, and acquire new clients. Our team will also provide the necessary assistance to address common pain points, ensuring that you get the most out of your YouTube advertising efforts.
Our Flighted ads are optimized for paid social conversion, 15-30 seconds long, and delivered in both 4×5 and 9×16 formats. You can either provide us with your ideas to test or let us handle the entire creative process
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Zyne Ventures offers social media marketing services to drive results for your business. While most people are familiar with social media, managing it effectively can be overwhelming for business owners. That’s why it’s essential to consider a full-time social media management agency like Zyne Ventures. Our expert team creates compelling content and stays engaged with your customers, ensuring that no one feels ignored. We understand the importance of having a strong presence on social media, where your customers hang out, and we harness its potential to bring in new business and increase brand awareness. Let Zyne Ventures help you take your social media strategy to the next level.
A successful social media strategy is essential in engaging your target audience, driving brand awareness, and fostering meaningful interactions with your business. With the average person spending over 2 hours on social media each day, it’s crucial to establish a strong and consistent online presence across the most impactful social channels.
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Don’t miss out on the potential of social media. Let us help you develop a comprehensive social media strategy that elevates your brand and connects with your customers.
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Find the right Paid Social Media company for your specific needs – fast, free, and with only the highest quality standards.
Here at Credo, every company featured on our platform has passed our 28-point pre-vetting process. We only accept 52% of applicants to our network, which means you can hire the right team with confidence.
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Partnering with a trusted paid social media company can provide numerous benefits for businesses looking to expand their reach, increase brand awareness, and drive conversions. By leveraging the expertise, experience, and advanced tools of a paid social media company, businesses can optimize their advertising campaigns and achieve better results while saving time and resources.
With the help of a results-driven and data-focused team from Credo’s top partners, you can create highly targeted and effective campaigns that reach your ideal audience and achieve your marketing objectives. Ultimately, working with a trusted paid social media company can be a valuable investment for businesses looking to stay competitive in the digital age and succeed in the ever-evolving landscape of social media marketing.
Schedule a call with our team today to find the right partner.
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
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Quality of work delivered is extremely important to us and extremely important to you.
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All Paid Social Media companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Paid Social Media companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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Finding the right social media advertising partner is impossible without a close understanding of the concept. Agencies love knowledgeable clients who can understand the context behind the tactics they run on an everyday basis. This history of social media advertising can help you get started in getting to that point.
First, of course, we have to understand exactly what social media ads actually means. From there, let’s take a deep dive into the history of paid social, and how it affects the campaigns you can run and partner on today.
At first sight, it’s obvious. Anytime you pay money to show your content to your audience, you’re engaging in social media advertising. Dig deeper, and the nuances become more clear.
First, the targeting opportunities. Companies who advertise on social media outlets like Facebook and Twitter are able to focus their audience based on factors like interests, geographic locations, and demographics. Through third-party partnerships, potential targeting even includes recent locations visited and purchases made. Retargeting recent web visitors is another opportunity. Finally, tools like Facebook’s custom audiences allow advertisers to upload lists and have the channel match email addresses with social profiles.
Second, the differences to other digital advertising opportunities. Unlike search ads (commonly known as PPC), social media advertising is not keyword-based or text-reliant. Most social ads show up natively in newsfeeds, whether it be on LinkedIn or Instagram. You don’t have to know or research your audience’s search behavior, and can leverage powerful messages to make your point.
Within that larger context, social media ads consist of three major types to consider:
Best for general brand awareness without a defined action step, CPM ads charge your budget anytime a member of your audience sees it. This is the oldest type of social media ad, and also the most difficult to measure. Because cost is not linked to performance, you can potentially get great runtime out of successful ads on a limited budget.
CPC is the most popular type of ad, and also the most similar to other digital opportunities. Your budget gets charged only when someone who sees your message is actually interested enough to click on it. This link to performance is crucial if you’re looking to drive website visitors or most other kinds of action. Bidding is automatic, making it best for companies new to Facebook marketing.
Finally, some networks (like Facebook) offer advertisers the opportunity to bid on ad space based on the action they want to get out of the ad, which is most commonly lead conversions. This is the most advanced, and also most recent type of payment mechanism on social media. Only advanced marketers should engage in it, as ads are complex to set up and manage.
With a basic understanding of social media advertising out of the way, let’s take a closer look to how we got to where we are today. A number of major events have influenced what is set to become a $51 billion industry this year.
2005 – Facebook, founded two years prior, announces its first ads on the network. The ads are called ‘Facebook Fliers’, and allow companies to target users based on the specific school .edu email address with which they signed up for an account on the platform.
2006 – LinkedIn, a new professional network with just over 6 million users at this point, announces its first ads. The ads are text-based and live in the dead space on the side of the actual user interface.
2007 – Facebook launches social media’s first self-service ad platform. Although it has been revamped multiple times since, the Ads Manager has become a model for all social media networks in allowing marketers to set up and manage their own ads on a daily basis.
2010 – Twitter launches promoted tweets, the first truly native advertising experience on social media. Today, all social media networks allow advertisers to place their messaging within the newsfeed, maximizing exposure and integrating the ads into organic content that targeted users see every day.
2010 – Facebook surpasses $1 billion in advertising revenue, two years after the company first turned a profit in 2009. The network remains the most profitable social media channel around the world, with revenues surpassing $40 billion worldwide last year.
2011 – Facebook announces ‘sponsored stories’, native ads that function similarly to Twitter’s sponsored tweets. This trend is common throughout social media ad history: another company innovates, and Facebook (the largest player in the game) modifies the idea to even greater success.
2012 – Facebook launches mobile ads, acknowledging the inevitable: the modern social media user far prefers their phone over desktop computers for a smoother experience.
2012 – Facebook purchases Instagram, offering advertisers the opportunity to reach even more users on varied networks with a single setup in Ads Manager.
2013 – Instagram and Pinterest both launch sponsored newsfeed ads that rival those of Twitter and Facebook. The native ad experience today is a core part of social media experiences around the globe.
2014 – Video views on Facebook surpass 1 billion per day, and the network announces autoplay video ads the same year. Most experts expect video to become the dominant form of social media content in the near future.
2015 – LinkedIn and Facebook both announce native lead ads. Through these ads, marketers are no longer required to push audiences to their website for form conversions. Instead, users can fill out a sign up form directly from the platform, and links are delivered straight to participating CRMs.
2016 – Instagram and Snapchat announce promoted stories, taking advantage of a new instant content trend that is sweeping the various channels. Instagram surpasses Snapchat in total active users.
Through these and many other milestones, we have gotten where we are today: with social media as a major player in the digital advertising and marketing landscape. Any comprehensive marketing strategy in 2018 and beyond has to include this component on some level.
Of course, knowing the history of the medium is only the beginning. You also have to make sure that you can actually leverage the various features and opportunities to their fullest. Contact us to get started connecting with the right paid social media companies for your business