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Preferred Partner
Go Fish Digital
Average rating:  
 18 reviews
by Sarah W. on Go Fish Digital
Very Professional & Attentive Company
Your Job Title: Marketing Director

Our firm has been using GoFish Digital for SEO services for a couple of years now. They have been doing a great job generating more traffic by increasing our search engine rankings and generating back-links through various creative campaigns. Most everyone I have worked with has been professional, courteous, and prompt in their responses. I especially love the transparency with their services, as everything being done on our account is tracked through a platform I can log into on my own time and check in on. Would recommend their services for sure!

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Go Fish Digital is a full-service digital agency with offices outside of Washington, DC and in Raleigh, NC.  We specialize in technical search engine optimization…

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Preferred Partner
RankHammer
Average rating:  
 3 reviews
by Alexander J. Keechle on RankHammer
CEO
Your Job Title: CEO

I’ve had the privilege of working with Rank Hammer at two very different companies over the past 5 years. What makes RH unique is their analytical approach to my business. They took the time to understand the nuances of each of the companies and delivered tailored solutions. Rank Hammer is very attuned to an ever-changing and evolving industry.

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RankHammer was founded by a pair of long time digital marketing professionals who met working in one of the most challenging verticals for SEO. Steve…

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Preferred Partner
SL Development

SL Development

SL Development
Average rating:  
 7 reviews
by Paul McGovern on SL Development
SLdev is so easy to work with
Your Job Title: Owner

SLdev.io is your source for SEO, Social Media, and really all things Digital Marketing. Steve worked hard and put blood, sweat, & tears into teaching me the digital marketing landscape for my business. My very first consult was extremely in-depth and personalized. You need SLdev.io

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Small Team. Big Ideas. Exceptional Results. We provide digital marketing support for marketing teams and business owners. SL Development brings over fifteen years of experience in…

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Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency
Average rating:  
 14 reviews
by Ricky Chellete on Thrive Internet Marketing Agency
An amazing team who genuinely care about people
Your Job Title: Associate Pastor

Great customer service who personally care about clients and their businesses. Each person is personally invested in the mission of Thrive and vested in helping other companies grow. Matt Bowman, the owner, has created an amazing team who genuinely care about people and want to make a difference for each business and in the world.

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Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective online marketing strategy. We provide…

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Preferred Partner

Stryde

Stryde
Average rating:  
 11 reviews
by Matt on Stryde
High Quality
Your Job Title: VP Marketing

Stryde produced high quality research backed content for us that really helped improve our linkbase and overall metrics.

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Stryde is a results driven Ecommerce marketing agency located in Draper, UT. Stryde was founded by Greg Shuey, a seasoned Digital Marketer with 13 years of experience strategizing and…

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Preferred Partner
Venta Marketing
Average rating:  
 1 reviews
by Cal Graves on Venta Marketing
My first call for SEO
Your Job Title: Exceutive

This place is awesome! I use them for all my marketing and website needs for my company and they have yet to let me down... As a matter of fact, I'm always wowed by their work and punctuality!

Venta Marketing is a full-service digital marketing agency that provides website design and development, digital marketing campaigns, and print/creative services to businesses across the country…

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Gladiator Law Marketing
Average rating:  
 1 reviews
by Bert Louthian on Gladiator Law Marketing
Highly rewarding experience
Your Job Title: Attorney

I have been working with Lisa Vaughn and her Gladiator Law Marketing team for years now. I have to say the experience has been highly rewarding from a business development perspective and on a personal level. Over these many years, Gladiator has kept up with the constant changes by Google and the other challenges lawyers face advertising on the internet. Lisa always acts in the best interest of my firm and has become a personal friend whose judgment I trust implicitly. Lawyer advertising certainly isn't becoming any less competitive and I look forward to working with Lisa and her team for as long as I am practicing law.

We aim to be just like our clients and match their tenacity step for step. We believe in a diversified approach. You wouldn’t put all…

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Credo Pro
32° digital - Scott FIsh
Average rating:  
 4 reviews
by John Hope-Johnstone on 32° digital - Scott FIsh
Experties in digital marketing & SEO
Your Job Title: Owner

Scott is an Associate of HPR Digital Marketing LLC, and we utilize him and his 32" Digital organization when clients need the best in Search Engine Optimization. While SEO is not Scott's only expertise in the digital world, (he has many), it is the one for which we are asked the most. He is extremely knowledgeable in the field of SEO and SEM, and we have the highest regard for his integrity and knowledge.

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Break The Ice With Consumers Scott Fish founded 32° digital in 2013 with the simple premise of bringing high level campaign management and results to…

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Preferred Partner
Aaron Rains
Average rating:  
 7 reviews
by Taler Hill on Aaron Rains
Helps With Keyword Content
Your Job Title: Content Writer

I have been working with Aaron for several years now and he has been crucial in helping me develop content for a variety of clients. I can always count on him to help me find the best keywords no matter the industry and when it comes to SEO, he has solid grasp on what should be done to make our client's sites rank higher. If you need an assessment on what you can be doing better when it comes to your website, Aaron should be your go-to guy, especially if you have no idea what keywords to use or what your metadata should include.

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Over ten years as an independent SEO expert I’ve been helping businesses rank higher in search engines. Ranking on the first page of Google can…

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Preferred Partner
Wallaroo Media

Wallaroo Media

Wallaroo Media
Average rating:  
 3 reviews
by Megan Gygi on Wallaroo Media
Very happy with experience with and work from Wallaroo
Your Job Title: Sales & Marketing Director

I have been very happy with my experience at Wallaroo! In fact, I can't say enough about the quality of their team. Having come from another marketing company who over promised and (WAY) under delivered, I was very skeptical of media marketing firms in general, and didn't know what to expect. My emails and questions are answered promptly, problems (remaining from the other marketing company) are solved in a timely way, and the account managers proactively approach ME (what a concept!) with ideas and suggestions to better build my brand. The Wallaroo team works directly with me and my in-house marketing employee to get the largest reach in the most outstanding way. I anticipate much success from our collaboration with Wallaroo, and I highly recommend their services!

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Wallaroo Media, a full-service digital marketing agency based in Provo, Utah,  was founded by Brandon Doyle in 2012 alongside Kade Hendershot. Wallaroo now employs 30 amazing…

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Preferred Partner
HigherVisibility
Average rating:  
 3 reviews
by Greg Clark on HigherVisibility
Exemplary results!
Your Job Title: CMO

HigherVisibility has delivered nothing but exemplary results since taking over Caliber Collision’s SEO/PPC account. Since taking over our account, HigherVisibility increased Caliber’s first through third Google rankings by 142% along with vaulting Caliber’s website to the top online authority in the collision industry. And Caliber’s PPC ROI across 25 markets improved over 12X the previous calendar year. Nuff said!

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HigherVisibility offers a wide range of online marketing services, but focuses on doing one thing really well: Getting customers for our clients. We are a…

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Preferred Partner
Kogneta
Average rating:  
 3 reviews
by Alex on Kogneta
Would Recommend
Your Job Title: Owner

Hired Jordan to help with Facebook Advertising. While we didn't achieve the results we sought as far as sales, I found Jordan to be easy to work with. Always replied in short order with useful information. If we decide to try again, will be in touch with him first.

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Are you looking for an ROI focused digital marketing agency to help take your company to the next level? For the past 10 years, our…

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Preferred Partner

Content Harmony

Content Harmony
Average rating:  
 4 reviews
by Content Manager on Content Harmony

I've enjoyed working with Content Harmony. They performed well and were very responsive. They respect that I have other projects and so priorities inevitably get shifted. I've worked with a couple of companies who have relatively big names but it became rapidly apparent to me that the person running my account didn't actually read the content that they had generated for me before they sent it over. At Content Harmony, I worked with very conscientious people. They took the time necessary to edit completely before sending me exactly what I wanted.

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Content Harmony is a content marketing agency based in Seattle, WA. We help our clients increase sales, audience engagement, and customer retention through targeted content…

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Credo Pro
Joe Youngblood SEO & Digital Marketing Consulting
Average rating:  
 1 reviews
by Neil Lemons on Joe Youngblood SEO & Digital Marketing Consulting
Diagnosed an indexing problem with a multi-million dollar corporate site

Joe has been an industry peer and confidant for many years. Although we work in the same industry, I seek out his advice on digital marketing on an ongoing basis, especially in the realm of SEO. I can always count on his advice for being up-to-date and cutting edge. He's an in-depth, and out-of-the-box thinker that I value greatly in my digital Rolodex. Recently, he helped me diagnose an indexing problem with a multi-million dollar corporate website that made me out to be a hero with my company. Any business would benefit from his consulting or services.

Joe Youngblood SEO & Digital Marketing Consulting was founded by notable marketer Joe Youngblood. Joe has over 2 decades of experience building websites and marketing…

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Preferred Partner
Search Nurture
Average rating:  
 1 reviews
by Mary Langford on Search Nurture
Search Nuture
Your Job Title: Marketing & Media Specialist

Upon our initial launch of OceanMist.com in 2014, we noticed a decline in web traffic. We contacted a couple of SEO agencies and Dan and Spencer were quick to call us to let us know that we had blocked Google from crawling our website. A catch that set them apart from the other agencies. Dan was the main point of contact for the account. He worked with me weekly to increase traffic to our site. We were blown away by the users that we started to receive. Our traffic increased over 300% YOY. Dan always found additional opportunities to increase our traffic. Dan generated content that was ahead of its time, giving us additional opportunities to drive traffic to our site. He was a great SEO teacher and was very patient with me when I didn't understand something. He was professional, kind and extremely flexible. I would recommend this amazing team of SEO professionals to anyone.

Search Nurture was founded by two long time digital marketers who want to improve the experience with agencies with one mission: To make marketing better…

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Preferred Partner

32 Points Marketing, LLC

32 Points Marketing, LLC
Average rating:  
 3 reviews
by Vincent Mok on 32 Points Marketing, LLC
32 Points are a pleasure to work with
Your Job Title: Founder & Digital Advisor

I have collaborated with Michael & team over the last few months in supporting a client I have and their efforts with paid Facebook ads.



He is great to have in strategic discussions, easy-going, and maintains a positive attitude even during the occasional tough situation.



I'd recommend him to others

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32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more…

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Credo Pro
Falcon Digital Marketing
Average rating:  
 3 reviews
by Kelly on Falcon Digital Marketing
Amazing Digital Marketing Services!
Your Job Title: Ops Manager

Chris and team at Falcon Digital Marketing delivered the best results our company had experienced in four years of working with other digital marketing firms. Chris is honest, transparent and really took the time to understand our industry, our goals and worked within our budget to drive tremendous results! I highly recommend Chris and Falcon Digital Marketing!

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Falcon Digital Marketing specializes in advanced PPC Management strategies for lead generation and e-commerce. Our specialty is handling PPC advertising in competitive markets for clients…

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Credo Pro
Marketing 261
Average rating:  
 5 reviews
by Chelsea on Marketing 261
Incredible and Honest Insight
Your Job Title: Marketing Manager

Michelle is an absolute expert but approaches everything in a tangible and understandable way . We leaned on her for marketing best practices and SEO recommendations, and her insight was impressive and honest. The info she provided was not only informative but actionable for our needs. She'll be the go-to for our next marketing project!

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Michelle Urban is the founder of Marketing 261, a digital agency for startups. With a hands-on, get-it-done attitude, she focuses on executing measurable plans to…

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Credo Pro

Nifty Marketing

Nifty Marketing
Average rating:  
 4 reviews
by Heidi S. on Nifty Marketing
So pleased with the SEO strategies!
Your Job Title: Office Manager

Nifty Marketing is a talented group of creative professionals. Not only have we received excellent customer service from our account managers they are also extremely helpful and answer our many questions as we continue to grow our business.



We are so pleased with the optimization strategies they have applied to our website. We love seeing our website at the top of the list time and time again.

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Nifty was forged out of a potato field in Idaho. No joke. We got our start selling Idaho Potatoes online in 2009 and now have…

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Preferred Partner
BigWing
Average rating:  
 0 reviews

Founded in 2010, BigWing has grown from a small local SEO agency to an international agency serving clients in 26 U.S. states, Mexico, Canada, Puerto…

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Credo Pro
Juris Digital
Average rating:  
 2 reviews
by Michael Beliz on Juris Digital
Great SEO company from people who care
Your Job Title: Attorney/Owner

Over the years I have spoken with many SEO companies. Juris Digital is the one of the few, maybe the only, who produces quality work, great results, and excellence customer services.



I am far from the biggest law firm, however, I am able to complete for rankings for highly sought after keywords in a very competitive geographical area. Juris Digital walked me through the process of how to build and SEO my website. They though of creative ethical ways to move my website up the rankings. With their knowledge and expertise, I have seen great results to my SEO.



Most importantly I feel like the people at Juris Digital really enjoy their work and care for my website. They have a passion that I can hear every time I speak with them on the phone. They keep me update on my website. Whenever I reach out to them, they always response back within a short amount of time.



I highly recommend Juris Digital.

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Juris Digital is a law firm digital marketing company that is focused on helping law firms get more clients through Organic SEO, Local SEO, PPC,…

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Best Paid Social Media Companies

These listed paid-social-media companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best seo agencies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

Marketing pro? Learn more about Credo's network >
"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

How to hire a paid social company

Finding the right social media advertising partner is impossible without a close understanding of the concept. Agencies love knowledgeable clients who can understand the context behind the tactics they run on an everyday basis. This history of social media advertising can help you get started in getting to that point.

First, of course, we have to understand exactly what social media ads actually means. From there, let’s take a deep dive into the history of paid social, and how it affects the campaigns you can run and partner on today.

Social Media Advertising, Explained

At first sight, it’s obvious. Anytime you pay money to show your content to your audience, you’re engaging in social media advertising. Dig deeper, and the nuances become more clear.

First, the targeting opportunities. Companies who advertise on social media outlets like Facebook and Twitter are able to focus their audience based on factors like interests, geographic locations, and demographics. Through third-party partnerships, potential targeting even includes recent locations visited and purchases made. Retargeting recent web visitors is another opportunity. Finally, tools like Facebook’s custom audiences allow advertisers to upload lists and have the channel match email addresses with social profiles.

Second, the differences to other digital advertising opportunities. Unlike search ads (commonly known as PPC), social media advertising is not keyword-based or text-reliant. Most social ads show up natively in newsfeeds, whether it be on LinkedIn or Instagram. You don’t have to know or research your audience’s search behavior, and can leverage powerful messages to make your point.

Within that larger context, social media ads consist of three major types to consider:

1) CPM (Cost per Impression)

Best for general brand awareness without a defined action step, CPM ads charge your budget anytime a member of your audience sees it. This is the oldest type of social media ad, and also the most difficult to measure. Because cost is not linked to performance, you can potentially get great runtime out of successful ads on a limited budget.

2) CPC (Cost per Click)

CPC is the most popular type of ad, and also the most similar to other digital opportunities. Your budget gets charged only when someone who sees your message is actually interested enough to click on it. This link to performance is crucial if you’re looking to drive website visitors or most other kinds of action. Bidding is automatic, making it best for companies new to Facebook marketing.

3) CPA (Cost per Conversion)

Finally, some networks (like Facebook) offer advertisers the opportunity to bid on ad space based on the action they want to get out of the ad, which is most commonly lead conversions. This is the most advanced, and also most recent type of payment mechanism on social media. Only advanced marketers should engage in it, as ads are complex to set up and manage.

A Brief History of Social Media Advertising

With a basic understanding of social media advertising out of the way, let’s take a closer look to how we got to where we are today. A number of major events have influenced what is set to become a $51 billion industry this year.

2005 – Facebook, founded two years prior, announces its first ads on the network. The ads are called ‘Facebook Fliers’, and allow companies to target users based on the specific school .edu email address with which they signed up for an account on the platform.

2006 – LinkedIn, a new professional network with just over 6 million users at this point, announces its first ads. The ads are text-based and live in the dead space on the side of the actual user interface.

2007 – Facebook launches social media’s first self-service ad platform. Although it has been revamped multiple times since, the Ads Manager has become a model for all social media networks in allowing marketers to set up and manage their own ads on a daily basis.

2010 – Twitter launches promoted tweets, the first truly native advertising experience on social media. Today, all social media networks allow advertisers to place their messaging within the newsfeed, maximizing exposure and integrating the ads into organic content that targeted users see every day.

2010 – Facebook surpasses $1 billion in advertising revenue, two years after the company first turned a profit in 2009. The network remains the most profitable social media channel around the world, with revenues surpassing $40 billion worldwide last year.

2011 – Facebook announces ‘sponsored stories’, native ads that function similarly to Twitter’s sponsored tweets. This trend is common throughout social media ad history: another company innovates, and Facebook (the largest player in the game) modifies the idea to even greater success.

2012 – Facebook launches mobile ads, acknowledging the inevitable: the modern social media user far prefers their phone over desktop computers for a smoother experience.

2012 – Facebook purchases Instagram, offering advertisers the opportunity to reach even more users on varied networks with a single setup in Ads Manager.

2013 – Instagram and Pinterest both launch sponsored newsfeed ads that rival those of Twitter and Facebook. The native ad experience today is a core part of social media experiences around the globe.

2014 – Video views on Facebook surpass 1 billion per day, and the network announces autoplay video ads the same year. Most experts expect video to become the dominant form of social media content in the near future.

2015 – LinkedIn and Facebook both announce native lead ads. Through these ads, marketers are no longer required to push audiences to their website for form conversions. Instead, users can fill out a sign up form directly from the platform, and links are delivered straight to participating CRMs.

2016 – Instagram and Snapchat announce promoted stories, taking advantage of a new instant content trend that is sweeping the various channels. Instagram surpasses Snapchat in total active users.

Turning History into Social Media Marketing Success

Through these and many other milestones, we have gotten where we are today: with social media as a major player in the digital advertising and marketing landscape. Any comprehensive marketing strategy in 2018 and beyond has to include this component on some level.

Of course, knowing the history of the medium is only the beginning. You also have to make sure that you can actually leverage the various features and opportunities to their fullest. Contact us to get started connecting with the right paid social media companies for your business

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