Last updated: Oct 2022 Find the right Paid Social Media company for your specific needs - fast, free, and with only the highest quality standards. Here at Credo, every company featured on our platform has passed our 28-point pre-vetting process. We only accept 52% of applicants to our network, which means you can hire the right team with confidence. Here's how Credo's bespoke hiring process works: Hire fast. Hire right. Hire once. That's our goal for you. Schedule a call with our team today to find the right partner.
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Titan Growth is a leading agency in the digital space. With over 18+ years under out belts, we’ve helped some of the largest brand names grow their traffic, market share and revenue. Specializing in SEO and Paid media, Titan Growth is also part of a larger portfolio that includes any and every marketing service that will help our clients reach their maximum potential.
Search Nurture is a full-stack digital marketing agency offering expertise across all digital channels, including organic search, content development, paid search, and social ads, as well as retail marketing with various prominent retailers, including Amazon, Walmart, and Instacart. We specialize in driving growth for B2B SaaS and eCommerce companies. This sub-specialization allows us to offer marketing services hand-tailored to meet the specific needs of these industries rather than a more generic paint-by-numbers approach. This means your marketing dollars go further,…
Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
RankHammer was founded by a pair of long time digital marketing professionals who met working in one of the most challenging verticals for SEO. Steve came from a background of engineering and big brand marketing, while Nathan had experience in programming and big advertising agencies. The unique combination of the leadership team has allowed them to bring strategic solutions to businesses of all sizes as well as implement them. We specialize in challenging problems with a technical component, particularly where…
Canal Digital Studio is a boutique Digital Marketing agency based in New York City. We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results. We work primarily with DTC, SaaS, Consumer Product and eCommerce brands. Our small team has previously worked at large and small agencies, corporate strategy consultancies and in-house marketing teams … we’ve worn all the hats and can attack your project from any angle. We are marketing insiders who are…
We’re an SEO agency for SaaS (software as a service) companies with over 12 years of experience helping companies and tech startups succeed with Search Engine Optimization. Our ethos is based around being simple and effective. We take the 80/20 approach to everything we do, focusing our efforts first on the 20% of optimization that will yield 80% of your results. We live by our integrity, which is regrettably hard to come by in this industry. We provide SEO for…
Are you looking for an ROI focused digital marketing agency to help take your company to the next level? For the past 10 years, our team has been working in the digital marketing industry helping companies small and large develop and execute SEO, content marketing and pay per click advertising strategies that have helped them grow by double digits. Our managing partner, Jordan, started his career at the age of 15 when he launched his first online business selling ebooks….
We are a full-service ROI-led digital marketing agency with over 13 years of experience. With a strong team of over 90 people, we provide an array of digital marketing services such as Digital Marketing Strategy, B2B Lead Gen, Search Engine Optimization, UI and Design, Web and App Development, Paid Marketing, Social Media Management, Content Strategy, and Content Development. We are a strong team of digital marketers, strategists, designers and technologists with a passion to build digital experiences spanning through the…
Yoghurt Digital is a digital marketing agency with offices in Australia and the UK, specialising in conversion optimisation (CRO), user research and user experience design (UX), search engine optimisation (SEO) and paid search / social (PPC). We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and digital strategy to increase sales. With everything in the online world trackable and measurable, being “data driven” is no longer a buzz word but…
Small Team. Big Ideas. Exceptional Results. We provide digital marketing support for marketing teams and business owners. SL Development brings over fifteen years of experience in digital marketing working in many different industries from legal services to manufacturing businesses. We’ve handled countless projects with a high rate of success. Whether you have a new website or an established business and need a fresh set of eyes, we’ll provide a data-driven plan to help meet your goals. When we’re not working you…
We are a Google and Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead generation-focused companies – from insurance, health, SaaS, fast-growing startups, to Fortune 500 organizations Back in 2015, Zen Anchor set off on a journey to redesign how digital marketing agencies helped businesses grow. We believed that marketers had a responsibility to do much better. Zen Anchor began as a murmur on Reddit. Eager to see if other businesses had similar frustrations with bloated,…
Founded in 2006, Semgeeks is a nationally-recognized digital agency with a goal of growing and scaling your company. Our team of 20+ has extensive experience in integrated creative/development and digital marketing strategies for both B2B and B2C clientele, including Fortune 500 brands. For the last 16 years, our team has helped our clients craft, refine and optimize their digital strategy through a multitude of strategies such as PPC, SEO, Email, Social and Web Design/Development with experience on channels like Google,…
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
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Finding the right social media advertising partner is impossible without a close understanding of the concept. Agencies love knowledgeable clients who can understand the context behind the tactics they run on an everyday basis. This history of social media advertising can help you get started in getting to that point.
First, of course, we have to understand exactly what social media ads actually means. From there, let’s take a deep dive into the history of paid social, and how it affects the campaigns you can run and partner on today.
At first sight, it’s obvious. Anytime you pay money to show your content to your audience, you’re engaging in social media advertising. Dig deeper, and the nuances become more clear.
First, the targeting opportunities. Companies who advertise on social media outlets like Facebook and Twitter are able to focus their audience based on factors like interests, geographic locations, and demographics. Through third-party partnerships, potential targeting even includes recent locations visited and purchases made. Retargeting recent web visitors is another opportunity. Finally, tools like Facebook’s custom audiences allow advertisers to upload lists and have the channel match email addresses with social profiles.
Second, the differences to other digital advertising opportunities. Unlike search ads (commonly known as PPC), social media advertising is not keyword-based or text-reliant. Most social ads show up natively in newsfeeds, whether it be on LinkedIn or Instagram. You don’t have to know or research your audience’s search behavior, and can leverage powerful messages to make your point.
Within that larger context, social media ads consist of three major types to consider:
Best for general brand awareness without a defined action step, CPM ads charge your budget anytime a member of your audience sees it. This is the oldest type of social media ad, and also the most difficult to measure. Because cost is not linked to performance, you can potentially get great runtime out of successful ads on a limited budget.
CPC is the most popular type of ad, and also the most similar to other digital opportunities. Your budget gets charged only when someone who sees your message is actually interested enough to click on it. This link to performance is crucial if you’re looking to drive website visitors or most other kinds of action. Bidding is automatic, making it best for companies new to Facebook marketing.
Finally, some networks (like Facebook) offer advertisers the opportunity to bid on ad space based on the action they want to get out of the ad, which is most commonly lead conversions. This is the most advanced, and also most recent type of payment mechanism on social media. Only advanced marketers should engage in it, as ads are complex to set up and manage.
With a basic understanding of social media advertising out of the way, let’s take a closer look to how we got to where we are today. A number of major events have influenced what is set to become a $51 billion industry this year.
2005 – Facebook, founded two years prior, announces its first ads on the network. The ads are called ‘Facebook Fliers’, and allow companies to target users based on the specific school .edu email address with which they signed up for an account on the platform.
2006 – LinkedIn, a new professional network with just over 6 million users at this point, announces its first ads. The ads are text-based and live in the dead space on the side of the actual user interface.
2007 – Facebook launches social media’s first self-service ad platform. Although it has been revamped multiple times since, the Ads Manager has become a model for all social media networks in allowing marketers to set up and manage their own ads on a daily basis.
2010 – Twitter launches promoted tweets, the first truly native advertising experience on social media. Today, all social media networks allow advertisers to place their messaging within the newsfeed, maximizing exposure and integrating the ads into organic content that targeted users see every day.
2010 – Facebook surpasses $1 billion in advertising revenue, two years after the company first turned a profit in 2009. The network remains the most profitable social media channel around the world, with revenues surpassing $40 billion worldwide last year.
2011 – Facebook announces ‘sponsored stories’, native ads that function similarly to Twitter’s sponsored tweets. This trend is common throughout social media ad history: another company innovates, and Facebook (the largest player in the game) modifies the idea to even greater success.
2012 – Facebook launches mobile ads, acknowledging the inevitable: the modern social media user far prefers their phone over desktop computers for a smoother experience.
2012 – Facebook purchases Instagram, offering advertisers the opportunity to reach even more users on varied networks with a single setup in Ads Manager.
2013 – Instagram and Pinterest both launch sponsored newsfeed ads that rival those of Twitter and Facebook. The native ad experience today is a core part of social media experiences around the globe.
2014 – Video views on Facebook surpass 1 billion per day, and the network announces autoplay video ads the same year. Most experts expect video to become the dominant form of social media content in the near future.
2015 – LinkedIn and Facebook both announce native lead ads. Through these ads, marketers are no longer required to push audiences to their website for form conversions. Instead, users can fill out a sign up form directly from the platform, and links are delivered straight to participating CRMs.
2016 – Instagram and Snapchat announce promoted stories, taking advantage of a new instant content trend that is sweeping the various channels. Instagram surpasses Snapchat in total active users.
Through these and many other milestones, we have gotten where we are today: with social media as a major player in the digital advertising and marketing landscape. Any comprehensive marketing strategy in 2018 and beyond has to include this component on some level.
Of course, knowing the history of the medium is only the beginning. You also have to make sure that you can actually leverage the various features and opportunities to their fullest. Contact us to get started connecting with the right paid social media companies for your business
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