Join the thousands of companies who trust the Credo network, including:

Atlassian logo
Google logo
New York Times logo
Adobe logo

How Credo works


Define your needs and project brief to make sure you're matched with the right people.


Discuss your project with highly vetted digital marketing firms hand-picked by our team specifically for your needs from our exclusive network.


Based on your conversations, decide who to hire then sign your contract and pay the pro directly.

What Credo clients say

"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
Kristan Brown
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
Steve Lawrence

Top PPC Talent

Our industry-best Credo talent network includes:

Credo Pro

We’re an SEO agency for SaaS (software as a service) companies and we have over 12 years of experience helping companies and tech startups succeed…

Get started
SL Development
SL Development
Credo Pro

Small Team. Big Ideas. Exceptional Results. We provide digital marketing support for marketing teams and business owners. SL Development brings over fifteen years of experience in…

Get started
Search Nurture
Credo Pro

Search Nurture is a full-stack digital marketing agency offering expertise across all digital channels, including organic search, content development, paid search, and social ads, as…

Get started
Wallaroo Media
Wallaroo Media
Credo Pro

Wallaroo Media, a full-service digital marketing agency based in Provo, Utah,  was founded by Brandon Doyle in 2012 alongside Kade Hendershot. Wallaroo now employs 30 amazing…

Get started
Aaron Rains
Credo Pro

Over ten years as an independent SEO expert I’ve been helping businesses rank higher in search engines. Ranking on the first page of Google can…

Get started
Credo Pro

Are you looking for an ROI focused digital marketing agency to help take your company to the next level? For the past 10 years, our…

Get started
Gladiator Law Marketing
Credo Pro

We aim to be just like our clients and match their tenacity step for step. We believe in a diversified approach. You wouldn’t put all…

Get started
Avalaunch Media logo
Avalaunch Media
Credo Pro

Avalaunch Media headquarters is nestled at the base of Utah’s Wasatch Mountain Range — home to the infamous yeti. Our agency features a wall emblazoned…

Get started
Credo Pro

Founded in 1986, Elevato (formerly Venta Marketing) is an industry leader in digital-first solutions. What started as a web development company, evolved into a team…

Get started

Find your PPC partner today

Join the network

Credo is a network of vetted digital marketing firms. See if we can help you work with great clients.

Learn more

The Credo vetting process


A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.

We ask every applicant for:

  • Two projects for each marketing channel they offer
  • Description of the work they did and results they achieved
  • Client contact information so Credo can contact the client and ask for a recommendation
  • Analytics or other corroborating evidence of work done well


Quality of work delivered is extremely important to us and extremely important to you.

Our professional vetting involves the following:

  • Review of two deliverables sent to clients
  • Review of applicant's website to see professional design, clarity of writing and thinking, and more
  • Review of other profiles, such as LinkedIn and social media


Every network applicant must also pass our culture screening, which involves a 30 minute call covering:

  • Their professionalism on the phone
  • Promptness to the call
  • Clarity of thinking and speech in delivery
  • How their agency delivers work

Best PPC Companies

All PPC companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with PPC companies from our network, you can trust they're the best we can find.

Find your partner

The industry trusts Credo

" is one of the few trustworthy places to find a good SEO."
Rand Fishkin
Rand Fishkin
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
Marketing Land logo
Marketing Land
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Tom Critchlow
Tom Critchclow
Start a Credo project

Looking for help with your marketing project?

Drive results for your marketing needs with the Credo network. Get started today!

Get started today

History of PPC

The history of PPC is a fascinating portion of the internet marketing saga. This post provides a few significant dates in PPC’s inception and uses key facts and a few figures to show the size and prevalence of the PPC internet marketing sales technique.

Important internet moments. The internet is so ubiquitous in our lives today that it’s hard to believe what we know as the world wide web is only about 40 years old. Assembling the networks that provided the infrastructure for navigating the internet began in the 1980s. Then on August 6, 1991, computer scientist Tim Berners-Lee opened the World Wide Web to the public and ISPs began to populate the internet.

Businesses soon realized the internet’s power to connect internet users with their products and services through internet advertising. Less than 20 years after the first networks were created, Bill Gross, founder of, introduced pay-per-click marketing to the world.

What is Pay-Per-Click (PPC)? In 1998, PPC marketing was a novel idea. In the beginning, PPC meant that advertisers paid the internet browser company for advertising their products only if and when users actually clicked on an ad. Clicking on the ad took the user to the company’s website, or showed the user a video, or engaged the user on-site.

Advertisers submitted bids on their choice of search terms related to their products/services. The higher the bid, the higher an ad would appear in the listed search results. (The general wisdom is that the ads need to appear within the first ten search results in order for users to bother to click on the ad.)

Soon advertisers started bidding up the price of search terms that had no relation to their products so that their ads appeared higher than other bidders on the list of search results related to the terms they chose. This practice was based on the theory that the ad appearing in the search results might entice users to click on it even though they weren’t searching for that product in the first place. (We’ve all probably had the frustrating experience of conducting a search and seeing unrelated items popping up in the search results. Now you know why.)

Why did PPC become so popular? Because it works. PPC gives advertisers the opportunity to track the success of their ads – and whole ad campaigns  – by tracking the number of users who click on it. PPC’s appeal is that advertisers only pay for successful clicks. This is very different from print ads where advertisers pay publishers for every ad they run – even those to which no one pays any attention. And advertisers can not track the success or failure of print ads in real time. PPC is a game-changer.

Google ups the ante. In 2000, Google entered the PPC arena with its Google AdWords marketing tool. Advertisers pay Google when users click on their ads. Google makes its primary income from PPC to the tune of $70 billion in 2015. All the rest of its business lines only accounted for $7 billion in 2015 (10% of its PPC income). In 2017, AdWords accounted for 96% of Google’s annual revenue, or $43.7 billion. Google Search and AdWords make their 1.5 million advertisers/publishers/non-profits about “$283 billion in economic activity” in the US alone. Google search engine claims a 78.01% market share in 2018.

Are there other search engines that provide PPC? Yes.

  • Microsoft has Bing Ads which, according to its 2017 market share report, has 33% of the PPC market in the US and 9% of the worldwide market.
  • Yahoo has a native advertising and search platform for mobile devices called Gemini that launched in 2014. Yahoo search engine has 3.63% share of the search engine market in 2018.
  • AdRoll is an online, digital marketing tool that helps convert clicks to actual customers. AdRoll works by helping advertisers collect and analyze customer information so they can improve their advertising campaigns to turn surfers into buying customers.
  • Many social media sites also have PPC advertising, such as YouTube, Facebook, LinkedIn, and Twitter, to name a few.

What is Pay Per Lead (PPL)? You may have heard the phrase Pay Per Lead in relation to internet advertising. This type of advertising is more expensive because advertisers get more information. They pay for the click-through if the user:

  • views a particular landing page, or
  • provides enough contact information that advertisers can trigger further user interest in products/services and eventually convert them to buying customers, or
  • purchases a product or signs up for a new service.

What’s the biggest trend on PPC marketing in 2018? Two words: Machine Learning. Harnessing machine learning promises advertisers a greater ability to:

  • create messages that resonate with potential customers,
  • target ads to specific audiences, and
  • refine the bidding process toward targeted word search terms that reflect a new understanding of how potential customers think and act.

In addition, Google Home and Amazon Echo will change the way customers buy – via voice command. PPC marketers will seek advantages from such active searchers, to gather insights on how to provide them a customized, more personal shopping experience.

To Use or Not To Use PPC. For advertisers, that is the question and, before they can answer it, they must know two things:

  • What is the (affordable) budget for PPC? (The average cost of a Google AdWords click is $1.00; however, some AdWords charge up to $50 per click.)
  • What is the expectation with respect to a return on investment?

Knowing how much a potential advertiser is willing to pay per click is an important part of deciding whether to use PPC. In determining a company’s magic number, potential PPC advertisers should consider:

  • the revenue they receive per customer,
  • the number of deals they usually close compared to the number of presentations they make, and
  • their historical conversion rates.

To learn more about PPC, read the article from August 2018 entitled “5 Surprising Ways Great Content & PPC Can Help Each Other.