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Preferred Partner

SimpleTiger

SimpleTiger LLC
Average rating:  
 7 reviews
by Andy on SimpleTiger LLC
“Five Thumbs, Way Up”
Your Job Title: Marketing

Digital marketing had never been more thrilling to me than the day I was introduced to the team at SimpleTiger. Sean, Thomas, Darac, et al have been extremely professional, attentive, and helpful in educating us on the black box that is SEO. Not only do they take the time to walk you through the aspects of SEO for your website that can be improved, but also they make sure you understand the reasons behind their suggestions. SimpleTiger also fits their services around your specific SEO needs, as they are happy to update their reporting to reflect the goals you care about. Lastly, after working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.

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We’re an SEO agency for SaaS (software as a service) companies and we have over 12 years of experience helping companies and tech startups succeed…

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Preferred Partner

Stryde

Stryde
Average rating:  
 13 reviews
by Robert Skinner on Stryde
Organized / Systematic
Your Job Title: Web Development / Marketing

I have personally worked with multiple marketing agencies. Stryde has been one of the most professional and persistent companies I have worked with. They have helped us identify where we need to start first and then we have systematically expanded our marketing campaign each month. This has been great in utilizing our available ad spend, especially as a start up company. Each month we have a call and look at what happened the month before and then decide on our next months goals. It took 2-3 months to fine tune our market but we are now getting things dialed in and profitable. Thanks guys.

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Stryde is a results driven Ecommerce marketing agency located in Draper, UT. Stryde was founded by Greg Shuey, a seasoned Digital Marketer with 13 years of experience strategizing and…

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Preferred Partner
SL Development

SL Development

SL Development
Average rating:  
 10 reviews
by Charlie W Burns on SL Development
Trustworthy SEO Services
Your Job Title: CEO, Founder, Owner, Big Boss

Steve did everything I thought I wanted and more, and he did it timely, with no fuss, and gave me lots of explanations and time along the way. I trust him, and would recommend SL Development without hesitation. Perfect for the needs of my small business in the big fish bowl of NYC.

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Small Team. Big Ideas. Exceptional Results. We provide digital marketing support for marketing teams and business owners. SL Development brings over fifteen years of experience in…

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Preferred Partner
Wallaroo Media

Wallaroo Media

Wallaroo Media
Average rating:  
 3 reviews
by Megan Gygi on Wallaroo Media
Very happy with experience with and work from Wallaroo
Your Job Title: Sales & Marketing Director

I have been very happy with my experience at Wallaroo! In fact, I can't say enough about the quality of their team. Having come from another marketing company who over promised and (WAY) under delivered, I was very skeptical of media marketing firms in general, and didn't know what to expect. My emails and questions are answered promptly, problems (remaining from the other marketing company) are solved in a timely way, and the account managers proactively approach ME (what a concept!) with ideas and suggestions to better build my brand. The Wallaroo team works directly with me and my in-house marketing employee to get the largest reach in the most outstanding way. I anticipate much success from our collaboration with Wallaroo, and I highly recommend their services!

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Wallaroo Media, a full-service digital marketing agency based in Provo, Utah,  was founded by Brandon Doyle in 2012 alongside Kade Hendershot. Wallaroo now employs 30 amazing…

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Credo Pro
Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency
Average rating:  
 16 reviews
by Dan Quinn on Thrive Internet Marketing Agency
Thoroughly Impressed!
Your Job Title: Owner

I've been thoroughly impressed with the team at Thrive. Not only did they do a wonderful job of designing and launching a rock solid website for me, but they were fast to communicate and handled my concerns along the way with the utmost concern. They're absolute professionals and I look forward to a lasting partnership with them as we dive into the next chapter of my business together.

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Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective online marketing strategy. We provide…

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Preferred Partner
Aaron Rains
Average rating:  
 8 reviews
by Joe U. on Aaron Rains
Great Partner
Your Job Title: Owner

Aaron has been great to work with. I have a small company that needed proper seo management and to be cleaned up. Aaron took charge and helped me create a better, cleaner web presence, built on a solid SEO foundation.

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Over ten years as an independent SEO expert I’ve been helping businesses rank higher in search engines. Ranking on the first page of Google can…

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Preferred Partner
Venta Marketing
Average rating:  
 4 reviews
by Robin Pittman on Venta Marketing
Excellent Service & Easy To Work With
Your Job Title: Agent

Excellent service and ideas to help you brand and market your company or personal business. Max and his team are easy to work with and provide great options to meet your advertising needs.

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The Most Trusted Digital Agency Venta Marketing is a full-service digital marketing agency that specializes in building custom strategies to fit the unique needs of…

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Preferred Partner
Search Nurture
Average rating:  
 2 reviews
by Marc Schneider on Search Nurture
Excellent SEO
Your Job Title: Owner

We did an extensive assessment of our seo needs and interviewed 20 top companies listed on MOZ. For many, we were obviously put through their sales funnel and never got to speak with anyone who would actually work the acct. With several we were able to speak with decision makers at the firms and we were able to engage their assessment of our needs and what would be implemented. This is where Spencer and Dan clearly stood out. Their perspective and creativity was obvious. Throughout our project, they were both readily available and very quickly addressed any questions. They easily met all targets and expectations. We are now expanding our utilization of Searchnurture for other needs of our company.

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Search Nurture was founded in 2017 by two long-time digital marketers who want to improve the experience with agencies with one mission: to make marketing…

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Preferred Partner
Kogneta
Average rating:  
 3 reviews
by Alex on Kogneta
Would Recommend
Your Job Title: Owner

Hired Jordan to help with Facebook Advertising. While we didn't achieve the results we sought as far as sales, I found Jordan to be easy to work with. Always replied in short order with useful information. If we decide to try again, will be in touch with him first.

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Are you looking for an ROI focused digital marketing agency to help take your company to the next level? For the past 10 years, our…

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Preferred Partner
Avalaunch Media
Average rating:  
 3 reviews
by Stuart Wilhoite on Avalaunch Media
The Real Deal
Your Job Title: CEO

As the owner of a company that provides independent audits of online marketers for a living, I can say with full confidence that Avalaunch is amongst the best in the country. We have brought several clients to their team and the experience has been consistently professional and highly successful. The leadership of this organization really gets it and as a result they have attracted some of the best and brightest talent in the industry. Avalaunch is the real deal.

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Avalaunch Media headquarters is nestled at the base of Utah’s Wasatch Mountain Range — home to the infamous yeti. Our agency features a wall emblazoned…

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Preferred Partner
HigherVisibility
Average rating:  
 3 reviews
by Greg Clark on HigherVisibility
Exemplary results!
Your Job Title: CMO

HigherVisibility has delivered nothing but exemplary results since taking over Caliber Collision’s SEO/PPC account. Since taking over our account, HigherVisibility increased Caliber’s first through third Google rankings by 142% along with vaulting Caliber’s website to the top online authority in the collision industry. And Caliber’s PPC ROI across 25 markets improved over 12X the previous calendar year. Nuff said!

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HigherVisibility offers a wide range of online marketing services, but focuses on doing one thing really well: Getting customers for our clients. We are a…

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Credo Pro
Blake Denman

RicketyRoo Inc

RicketyRoo Inc
Average rating:  
 6 reviews
by Andy Mathers on RicketyRoo Inc
Awesome!
Your Job Title: Attorney

RicketyRoo is the first SEO/Online Marketing company that has produced for my law firm. After getting burned by other SEO companies I was hesitant to try it again. However, a colleague recommended RicketyRoo so I decided to try it one more time. I have been working with Blake and his team for five months now and I am already ranking prominently for my main keywords. Most importantly, my investment has already paid off and I will continue monthly SEO services.

Without a doubt, I highly recommend.

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We believe in helping others achieve their goals by providing clarity in a complex industry Blake Denman is the founder and CEO of RicketyRoo Inc….

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Credo Pro

Directive Consulting

Directive Consulting
Average rating:  
 10 reviews
by Zack on Directive Consulting
SEO Experts
Your Job Title: Digital Marketing Manager

Directive has a team of hard working individuals that are experts in the field of SEO. They bring innovative ideas to the table that increase the health of our website.

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The Marketing Agency for B2B and Enterprise Companies   On average, we increase your organic traffic by 135%, decrease your cost per acquisition by 32%,…

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Credo Pro
Falcon Digital Marketing
Average rating:  
 3 reviews
by Kelly on Falcon Digital Marketing
Amazing Digital Marketing Services!
Your Job Title: Ops Manager

Chris and team at Falcon Digital Marketing delivered the best results our company had experienced in four years of working with other digital marketing firms. Chris is honest, transparent and really took the time to understand our industry, our goals and worked within our budget to drive tremendous results! I highly recommend Chris and Falcon Digital Marketing!

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Falcon Digital Marketing specializes in advanced PPC Management strategies for lead generation and e-commerce. Our specialty is handling PPC advertising in competitive markets for clients…

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Credo Pro
Marketing 261
Average rating:  
 5 reviews
by Chelsea on Marketing 261
Incredible and Honest Insight
Your Job Title: Marketing Manager

Michelle is an absolute expert but approaches everything in a tangible and understandable way . We leaned on her for marketing best practices and SEO recommendations, and her insight was impressive and honest. The info she provided was not only informative but actionable for our needs. She'll be the go-to for our next marketing project!

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Michelle Urban is the founder of Marketing 261, a digital agency for startups. With a hands-on, get-it-done attitude, she focuses on executing measurable plans to…

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Credo Pro
Creative Graphics
Average rating:  
 0 reviews

Marketing is complex. We make it easy for you. Combining strategy, design, production and execution of optimized digital and direct marketing that brings you greater…

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Credo Pro
Garrett Digital
Average rating:  
 0 reviews

Garrett Nafzinger is an SEO consultant and founder of Garrett Digital based in Austin, Texas. Garrett helps organizations and businesses grow traffic, leads, and revenue…

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Preferred Partner
BigWing
Average rating:  
 0 reviews

Founded in 2010, BigWing has grown from a small local SEO agency to an international agency serving clients in 26 U.S. states, Mexico, Canada, Puerto…

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Credo Pro
Move It Marketing
Average rating:  
 4 reviews
by Jill Quick on Move It Marketing
Passion for SEO, Excellent Results
Your Job Title: Consultant and Trainer

Dawn is one of those professionals that you meet and you realize, in an instant, that they absolutely love their job, almost obsessed with the subject, and they are really , really bloody good at it!



When I meet people like this, I always want to work with them, as passion for a subject and depth in knowledge just gives you incredible work.



I met Dawn in 2013 at the IDM when I was guest lecturing on her diploma, we have since worked on a number of consultancy projects together. Dawn's knowledge of SEO is both impressive and extensive and she is able to bring a real mix of practice and academia to her work.



Dawn has a great understanding of the mechanics of search engines and how sites are perceived by them. She is able to bring this in-depth understanding to campaigns with excellent results.



One of the best technical SEO people that I am likely to know in my professional lifetime.

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Bertey are specialists in organic search, technical SEO, SEO audits and large scale site-drop analysis. The digital marketing agency has been established since 2012 and…

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Credo Pro
Digital Slingshot
Average rating:  
 4 reviews
by John Bolen on Digital Slingshot
Driving Online Success
Your Job Title: President

With Chris's help, we have seen our business grow to be the dominant driving school on Florida's Treasure Coast. Our online registrations for drivers ed, ticket classes, driver's license test and other services have far exceeded our expectations.

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With an online marketing career spanning 20 years, Chris has experience in a variety of verticals including: • Retail business both domestic and international •…

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Credo Pro
White Hat Ops
Average rating:  
 1 reviews
by Sherri O on White Hat Ops
Top Rated SEO expertise
Your Job Title: President

Jonti Bolles of White Hat Ops is not only an incredible SEO expert but she brings an understanding of branding, business and how people communicate to each job. She is tireless in her willingness to educate clients in best practices and what all of the analytics mean. She has helped S.O. Creative move the needle on the world of web, digital advertising and measurement. I would definitely recommend White Hat Ops for any of your projects.

We were founded by owner Jonti Bolles to provide sustainable, ethical marketing results to small and medium sized businesses, nonprofits and associations. We have continued…

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Best PPC Companies

These listed ppc companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best seo agencies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

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"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

History of PPC

The history of PPC is a fascinating portion of the internet marketing saga. This post provides a few significant dates in PPC’s inception and uses key facts and a few figures to show the size and prevalence of the PPC internet marketing sales technique.

Important internet moments. The internet is so ubiquitous in our lives today that it’s hard to believe what we know as the world wide web is only about 40 years old. Assembling the networks that provided the infrastructure for navigating the internet began in the 1980s. Then on August 6, 1991, computer scientist Tim Berners-Lee opened the World Wide Web to the public and ISPs began to populate the internet.

Businesses soon realized the internet’s power to connect internet users with their products and services through internet advertising. Less than 20 years after the first networks were created, Bill Gross, founder of GoTo.com, introduced pay-per-click marketing to the world.

What is Pay-Per-Click (PPC)? In 1998, PPC marketing was a novel idea. In the beginning, PPC meant that advertisers paid the internet browser company for advertising their products only if and when users actually clicked on an ad. Clicking on the ad took the user to the company’s website, or showed the user a video, or engaged the user on-site.

Advertisers submitted bids on their choice of search terms related to their products/services. The higher the bid, the higher an ad would appear in the listed search results. (The general wisdom is that the ads need to appear within the first ten search results in order for users to bother to click on the ad.)

Soon advertisers started bidding up the price of search terms that had no relation to their products so that their ads appeared higher than other bidders on the list of search results related to the terms they chose. This practice was based on the theory that the ad appearing in the search results might entice users to click on it even though they weren’t searching for that product in the first place. (We’ve all probably had the frustrating experience of conducting a search and seeing unrelated items popping up in the search results. Now you know why.)

Why did PPC become so popular? Because it works. PPC gives advertisers the opportunity to track the success of their ads – and whole ad campaigns  – by tracking the number of users who click on it. PPC’s appeal is that advertisers only pay for successful clicks. This is very different from print ads where advertisers pay publishers for every ad they run – even those to which no one pays any attention. And advertisers can not track the success or failure of print ads in real time. PPC is a game-changer.

Google ups the ante. In 2000, Google entered the PPC arena with its Google AdWords marketing tool. Advertisers pay Google when users click on their ads. Google makes its primary income from PPC to the tune of $70 billion in 2015. All the rest of its business lines only accounted for $7 billion in 2015 (10% of its PPC income). In 2017, AdWords accounted for 96% of Google’s annual revenue, or $43.7 billion. Google Search and AdWords make their 1.5 million advertisers/publishers/non-profits about “$283 billion in economic activity” in the US alone. Google search engine claims a 78.01% market share in 2018.

Are there other search engines that provide PPC? Yes.

  • Microsoft has Bing Ads which, according to its 2017 market share report, has 33% of the PPC market in the US and 9% of the worldwide market.
  • Yahoo has a native advertising and search platform for mobile devices called Gemini that launched in 2014. Yahoo search engine has 3.63% share of the search engine market in 2018.
  • AdRoll is an online, digital marketing tool that helps convert clicks to actual customers. AdRoll works by helping advertisers collect and analyze customer information so they can improve their advertising campaigns to turn surfers into buying customers.
  • Many social media sites also have PPC advertising, such as YouTube, Facebook, LinkedIn, and Twitter, to name a few.

What is Pay Per Lead (PPL)? You may have heard the phrase Pay Per Lead in relation to internet advertising. This type of advertising is more expensive because advertisers get more information. They pay for the click-through if the user:

  • views a particular landing page, or
  • provides enough contact information that advertisers can trigger further user interest in products/services and eventually convert them to buying customers, or
  • purchases a product or signs up for a new service.

What’s the biggest trend on PPC marketing in 2018? Two words: Machine Learning. Harnessing machine learning promises advertisers a greater ability to:

  • create messages that resonate with potential customers,
  • target ads to specific audiences, and
  • refine the bidding process toward targeted word search terms that reflect a new understanding of how potential customers think and act.

In addition, Google Home and Amazon Echo will change the way customers buy – via voice command. PPC marketers will seek advantages from such active searchers, to gather insights on how to provide them a customized, more personal shopping experience.

To Use or Not To Use PPC. For advertisers, that is the question and, before they can answer it, they must know two things:

  • What is the (affordable) budget for PPC? (The average cost of a Google AdWords click is $1.00; however, some AdWords charge up to $50 per click.)
  • What is the expectation with respect to a return on investment?

Knowing how much a potential advertiser is willing to pay per click is an important part of deciding whether to use PPC. In determining a company’s magic number, potential PPC advertisers should consider:

  • the revenue they receive per customer,
  • the number of deals they usually close compared to the number of presentations they make, and
  • their historical conversion rates.

To learn more about PPC, read the searchenginejournal.com article from August 2018 entitled “5 Surprising Ways Great Content & PPC Can Help Each Other.

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