Last updated: Oct 2023 PPC (Pay-per-Click) advertising is a highly effective digital marketing technique that can drive targeted traffic to a business’s website, increase brand awareness, and generate more leads and sales. It is a form of online advertising where advertisers pay a fee each time a user clicks on one of their ads. PPC advertising offers businesses the opportunity to reach their target audience precisely, by showing ads to people who are actively searching for the products or services they offer. One of the significant advantages of PPC advertising is that it is incredibly measurable. The advertising platform provides businesses with a wealth of data and insights about the performance of their campaigns, enabling them to make data-driven decisions and optimize their advertising strategy to improve their ROI. Additionally, PPC advertising offers businesses complete control over their ad spend, allowing them to set a daily budget, adjust bids, and target specific keywords and demographics. Overall, PPC advertising can provide businesses with a cost-effective and highly targeted way to reach their audience, increase their online visibility, and drive more conversions. In today’s highly competitive digital landscape, it has become an essential component of any successful digital marketing strategy, and businesses that invest in it can reap significant rewards. Working with a PPC company can take the stress of your in-house marketing team and drive results. There are plenty of benefits of working with a PPC agency including: Sourcing the best PPC company for your needs doesn’t need to be difficult. Find the right PPC company for your specific needs – fast, free, and with only the highest quality standards with Credo.The Benefits of Working With a Trusted PPC Company
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From traditional PPC ads to inventive programmatic technology, our team consists of expert media buying professionals that deliver a hands-on, day-in-day-out approach to your account.
Canal Digital Studio is a boutique Digital Marketing agency based in New York City. We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results. We work primarily with DTC, SaaS, Consumer Product and eCommerce brands. Our small team has previously worked at large and small agencies, corporate strategy consultancies and in-house marketing teams … we’ve worn all the hats and can attack your project from any angle. We are marketing insiders who are…
A comprehension of client behaviour is closely associated with the execution of strategies gained from the integrated data. Therefore, we minutely assess the data to come out with the best strategies for each company through an Omni-channel media solution. After a brief experiment of careful coordination, we deliver the result on making a successful approach towards the varied channels.
Digital Authority Partners is an award-winning PPC Agency that takes a data-driven approach to enhance our clients’ paid marketing campaigns. In fact, just this year DAP was awarded a top SEM leader globally by Clutch.
As your Pay Per Click Agency of record, our experts puts your ad dollars to work promoting your product or services in front of your ideal customers. We consistently bring our clients at least a 4X Return on Ad Spend (ROAS).
Google Ads Management
We are results-oriented Google advertising experts serving businesses nationwide.
Google Ads (formerly Google Adwords) should be a part of most internet marketing programs. And if you are focused on Local SEO, then it only makes sense to capitalize on paid searches on Google as well. However, managing a Search Engine Marketing program today is complex. It is more than just bidding on a few keywords and building a landing page.
Industry Specific PPC
We tailor our approach to your industries specific needs. Watch your impressions burst with our tried-and-tested strategies for your niche
PPC for SaaS
We build, optimize and manage your paid media campaigns to get more users on your SaaS product.
A proven process to help you scale.
Keyword Research
We find the best keywords to target for your product quickly.
Account Build
We structure your ad accounts based on strategy.
Optimization
We optimize your campaign keyword bids and copy.
Management
We manage your ad accounts over time to hit your goals.
Experience that makes a difference
You’re Just Making Google Richer
That’s what many businesses think about PPC. And to a certain extent, they’re right. There is no magic solution to make enormous profits overnight. Maybe there was at one point in time, but those days are long gone. It used to be easier… until everyone else realized how easy Internet Marketing was. Nowadays, it takes proven practices to make a buck. What we do is a tried-and-true science that works.
“Get me to the top of Google, and we’ll make tons of money”. Heard that one enough times. A good strategy involves not just knowing where to be, but it also involves knowing where not to be. Be everywhere your customers are EXCEPT those places that are too expensive. Your customer may be in 20-30 different places in any given month. Unless you’re a large corporation with an endless marketing budget, you don’t need to be on all of them. Do you have an endless budget?
Instead of overnight success, good Internet Marketers realize that success is created day-after-day and measured year-over-year, much like any other business model. We’re just a group of geeks that each started out trying to get better, and we’ve never stopped. We’re not the best sales people; I think the headline of this page can attest to that. But we didn’t get into marketing just to make money. We take pride in our work, our accomplishments, and the businesses we’ve partnered with to help them grow.
PPC Advertising
Campaigns That Actually Turn A Profit & Reporting To Prove It
Digital advertising allows brands like yours to get in front of your perfect customer no matter where they are immediately. Whether your customers are searching on Google or socializing on Facebook and Twitter our data-driven team will help you get in front of them.
Managing Google Ads involves researching and selecting keywords, organizing those keywords into campaigns, creating ads for those campaigns, and creating and/or optimizing landing pages for those keywords and ads. The effectiveness of the pay-per-click campaign hinges on having high-quality scores for keywords. Increasing quality scores reduces the amount you will pay for each click and will increase ROI over time as cost per click goes down.
New campaigns typically start with lower quality scores, so we launch new campaigns with lower starting budgets to increase quality scores before increasing expenditures. The account history will play a role in the quality score, and we want to build a solid history and get costs per click down before increasing expenditures significantly. The balance between account history, Quality Score, and Ad Rank all impact how effective the PPC campaign is and how much return is generated from the marketing investment.
Traditional media channels include: print publications, broadcast television, radio, and out-of-home advertising such as billboards. As a professional traditional paid media company, our team can help you sift through all of the options available and build a media strategy that reaches your target customers where they are in different stages of the buying funnel.
The world of Pay Per Click has essentially become the wild west on the internet. Ad click costs are constantly in flux, the competition is fierce, and bleeding marketing dollars is a very real landmine that businesses are vulnerable to. Hiring a qualified PPC management company is a smart way to avoid the pitfalls of this precarious, but potentially lucrative, marketing channel.
There are few other marketing channels that can have such real-time feedback on success. It is vital to select a Pay Per Click management services agency that understands the importance and its consequences. Extensive keyword research, lightning-fast execution, and comprehensive data analysis are essential for managing a successful Pay Per Click campaign.
By implementing our proven strategies, crafting optimized landing pages, setting up ad campaigns and applying finest PPC techniques, the proficient PPC professionals at Source Zyne Ventures bridge the gap between your business and global customers, helping to improve higher return on investment and brand exposure. Being a trusted PPC campaign management services provider, we help your online business gain better visibility, more traffic and greater exposure with structured & engaging paid search marketing, display advertising and remarketing at an affordable cost.
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Here at Credo, every company featured on our platform has passed our 28-point pre-vetting process. We only accept 52% of applicants to our network, which means you can hire the right team with confidence.
Here’s how Credo’s bespoke hiring process works:
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As digital advertising becomes increasingly complex, businesses are turning to PPC companies to help them manage their online advertising efforts. Whether you’re a small business or a large corporation, a well-executed PPC strategy can drive targeted traffic to your website, increase brand awareness, and generate more leads and sales.
When selecting a PPC company, it’s important to consider their experience, expertise, and reputation in the industry. A reputable and experienced PPC company can provide valuable insights and guidance to help optimize your campaigns, achieve your business goals, and maximize your ROI.
By partnering with a trusted PPC company like the ones on Credo, you can be confident that you are working with professionals who have a proven track record of success. These companies offer a range of services, from full-service management to ad-hoc consulting, and can tailor their approach to meet the unique needs and goals of your business.
Investing in PPC is a smart move for businesses looking to improve their online advertising efforts and stay ahead of the competition. With the right partner, businesses can achieve better results, increase their online visibility, and drive more conversions, ultimately leading to long-term growth and success.
Find your PPC partner with Credo. Schedule a call with our team today to find the right partner.
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
"This was my first time using Credo and I will never hire another agency without them. I needed a PPC agency and I needed one FAST. Credo got me 3 discovery calls in a day with some seriously high quality companies. The hardest part was choosing between them. If you're going to hire an agency, use Credo. Seriously."
"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All PPC companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with PPC companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!
The history of PPC is a fascinating portion of the internet marketing saga. This post provides a few significant dates in PPC’s inception and uses key facts and a few figures to show the size and prevalence of the PPC internet marketing sales technique.
The internet is so ubiquitous in our lives today that it’s hard to believe what we know as the world wide web is only about 40 years old. Assembling the networks that provided the infrastructure for navigating the internet began in the 1980s. Then on August 6, 1991, computer scientist Tim Berners-Lee opened the World Wide Web to the public and ISPs began to populate the internet.
Businesses soon realized the internet’s power to connect internet users with their products and services through internet advertising. Less than 20 years after the first networks were created, Bill Gross, founder of GoTo.com, introduced pay-per-click marketing to the world.
In 1998, PPC marketing was a novel idea. In the beginning, PPC meant that advertisers paid the internet browser company for advertising their products only if and when users actually clicked on an ad. Clicking on the ad took the user to the company’s website, or showed the user a video, or engaged the user on-site.
Advertisers submitted bids on their choice of search terms related to their products/services. The higher the bid, the higher an ad would appear in the listed search results. (The general wisdom is that the ads need to appear within the first ten search results in order for users to bother to click on the ad.)
Soon advertisers started bidding up the price of search terms that had no relation to their products so that their ads appeared higher than other bidders on the list of search results related to the terms they chose. This practice was based on the theory that the ad appearing in the search results might entice users to click on it even though they weren’t searching for that product in the first place. (We’ve all probably had the frustrating experience of conducting a search and seeing unrelated items popping up in the search results. Now you know why.)
Because it works. PPC gives advertisers the opportunity to track the success of their ads – and whole ad campaigns – by tracking the number of users who click on it. PPC’s appeal is that advertisers only pay for successful clicks. This is very different from print ads where advertisers pay publishers for every ad they run – even those to which no one pays any attention. And advertisers can not track the success or failure of print ads in real time. PPC is a game-changer.
In 2000, Google entered the PPC arena with its Google AdWords (now Google Ads) marketing tool. Advertisers pay Google when users click on their ads. Google makes its primary income from PPC to the tune of $70 billion in 2015. All the rest of its business lines only accounted for $7 billion in 2015 (10% of its PPC income). In 2017, AdWords accounted for 96% of Google’s annual revenue, or $43.7 billion. Google Search and AdWords make their 1.5 million advertisers/publishers/non-profits about “$283 billion in economic activity” in the US alone. Google search engine claims a 78.01% market share in 2018.
Yes.
You may have heard the phrase Pay Per Lead in relation to internet advertising. This type of advertising is more expensive because advertisers get more information. They pay for the click-through if the user:
What’s the biggest trend on PPC marketing in 2018? Two words: Machine Learning. Harnessing machine learning promises advertisers a greater ability to:
In addition, Google Home and Amazon Echo will change the way customers buy – via voice command. PPC marketers will seek advantages from such active searchers, to gather insights on how to provide them a customized, more personal shopping experience.
For advertisers, that is the question and, before they can answer it, they must know two things:
Knowing how much a potential advertiser is willing to pay per click is an important part of deciding whether to use PPC. In determining a company’s magic number, potential PPC advertisers should consider:
To learn more about PPC, read the searchenginejournal.com article titled “5 Surprising Ways Great Content & PPC Can Help Each Other.“
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