Last updated: Sep 2023 Ongoing and emergy public relation services are needed more than ever before. As we live in a constantly connected world, organizations need to deliver the right message to their target audience as quickly and accurately as possible. Whether discussing regular company updates, or addressing a spurr of the moment event or concern, working with high-level public relation experts pays dividends. A handful of reasons you may consider the services of a public relation agency include:
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Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
Launch is a creative marketing agency. We provide rocket fuel for your business by combining our creative input, building digital experiences and delivering game changing communication. We have grown over the years, while staying family owned and small enough to focus on doing what we do best. Our services range from website design, branding and graphic design to traditional and digital marketing, search engine marketing, social media campaigns, photography, video and animation. We work from studios in Glasgow and Ayrshire for clients across Scotland and the UK. We make brands…
With a combined twenty years of experience helping small and medium sized businesses, Dashby started out as a side business and has been fortunate enough to have grown quickly. We started small, and we continually think big. We are a results driven team that has one goal in mind, GROWTH. We have a passion to serve and partner with you. We believe in being transparent not only in our approach, but by giving you realistic expectations and feedback on your ecommerce business….
We’re a digital/growth/performance marketing consulting agency that doesn’t believe in buzzwords, hype, and cookie-cutter tactics. Instead, we like to keep things simple by analyzing each brand and creating unique tailor-made plans for our clients.
We work with businesses and brands from all walks of industry and niche in our home city of Los Angeles, California and from all over the world, helping them grow and achieve their full potential. By focusing on habitually keeping updated on all channels of social media and internet marketing, we are always ahead of the game.
Expert in brand identity and development, PR and marketing, web design and digital media, we make people think what you want them to think when they think about your brand. An eclectic mix of strategists, writers, marketeers, designers, engineers, tech and digital specialists, we are an independent creative agency based in London that shapes brands, strategies and campaigns that influence.
We’re a digital marketing agency blazing new trails to disrupt advertising. We focus on innovative new channels you can’t get anywhere else. With offices in New Orleans and Jackson, MS, we are a leading full service agency with groundbreaking ideas. We’re boots-on-the-ground to make your marketing strategy run like a machine. We are constantly on the cutting edge of what’s new in advertising – optimizing our strategies around the ever-changing landscape of advertising. We also help you develop a brand that…
Reporter Outreach provides a turnkey solution for building brand visibility and increasing exposure. We get your brand featured in high-value publications by utilizing the Help A Reporter Out (HARO) platform. Our professional copywriters are experts at crafting compelling pitches that grab the attention of reporters and journalists. We take an approach that combines PR + SEO, ensuring that your brand is not only featured in top-tier digital publications but also receives a valuable backlink in the process. We focus on…
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Several factors can contribute to making a great public relations agency, including:
Overall, a trusted PR agency should be strategic, creative, communicative, adaptable, and results-driven, with strong media relationships and a track record of success.
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A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
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Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All Public Relations companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with Public Relations companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!
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