Last updated: Oct 2023 An effective SEO (Search Engine Optimization) strategy is crucial for any business looking to establish an online presence and reach its target audience. With millions of websites competing for attention, a solid SEO strategy can help your business stand out from the crowd and attract potential customers. By optimizing your website’s content and structure, you can improve your search engine rankings and increase visibility to users who are actively searching for relevant products or services. This can lead to increased web traffic, higher conversion rates, and ultimately, greater revenue. A well-planned SEO strategy can also help your business build brand awareness, establish credibility, and create a positive user experience for your audience. There are many benefits of SEO for businesses, including: SEO helps businesses attract more targeted traffic to their website, resulting in more conversions and increased revenue. By optimizing their website for relevant search terms, businesses can establish themselves as a leader in their industry and improve their credibility with potential customers. SEO also helps businesses save money on marketing and advertising by reaching a wider audience at a lower cost. Overall, SEO is a powerful tool for businesses looking to improve their online presence and achieve long-term growth and success. In addition to the above benefits, SEO can also help businesses gain insights into their target audience’s behavior and preferences through analytics and data tracking. By analyzing user behavior on their website, businesses can identify areas for improvement and make data-driven decisions to optimize their website’s performance. This not only helps businesses better understand their audience but also enables them to tailor their marketing efforts to meet their customers’ needs and preferences. Additionally, as search engines continue to evolve, SEO can help businesses stay up-to-date with the latest trends and best practices in digital marketing, ensuring that they remain competitive and relevant in their industry. By implementing a comprehensive SEO strategy, businesses can enjoy a wide range of benefits that will ultimately help them grow and succeed in the digital age. Find the right SEO company for your specific needs – fast, free, and with only the highest quality standards with Credo.The Benefits of SEO for Businesses
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SEO is the key to unlocking the power of search engines and making your voice heard on the internet. Achieving high rankings on Google and Bing involves a combination of technical optimization and creative content creation. SEO is a delicate balance of art and science, and our team is the perfect combination of creativity and expertise. We understand that the algorithms that power search engines are complex and constantly evolving, and we have the skills and knowledge to keep up. With our help, you can create web pages that search engines will love and bring your brand to the top of the search results.
Canal Digital Studio is a New York City-based boutique digital marketing agency that works with DTC, SaaS, Consumer Product, and eCommerce brands. Their small team of marketing insiders can attack your project from any angle, delivering more traffic, conversions, better rankings, and faster results than a full-time digital marketing hire.
The success of all your online marketing efforts relies on the foundation and backbone of technical SEO. With the evolution of search engines, having a technically suitable website has become increasingly crucial. Without a solid technical foundation, efforts to optimize your website for search engines and improve its user experience will be hampered. Technical SEO is an essential aspect of website development that involves ensuring that search engine crawlers can easily navigate and index your website. Our team of technical SEO experts can help ensure that your website is optimized for search engine crawlers, providing a strong foundation for all your online marketing efforts.
Our SEO agency has been voted #1 and has generated over 10 million clicks through organic search, making it the most effective way to discover brands. With our team of SEO experts, we can help you increase sales, outperform your competitors, and exceed your revenue goals. We are proud to have received numerous awards for our SEO services, including the Best Search Engine Optimization Award from MarCom, recognition as a top global advertising and marketing agency by Clutch, and the Best SEO agency by Expertise. On average, our clients experience a 30% increase in sales year over year. Will you be our next success story?
Small businesses need a strong online presence to attract local customers. As an award-winning SEO company, we specialize in local search engine optimization for businesses nationwide. SEO is the process of optimizing your website to increase organic traffic from search engines like Google. Our comprehensive approach involves strategic changes to your content, photos, links, and more to boost your rankings and display your site at the top of Google search results.
Ranking on the first page of search engines takes time and patience, and requires a responsive mobile website and a comprehensive traffic strategy. Our local SEO experts understand how to place your business at the top of search results pages, making it easily accessible to potential customers searching online. When done correctly, SEO can help your business attract more customers and grow its online presence.
Our SEO approach, developed over 12 years, includes a customer research and competitive analysis phase, followed by the improvement of current assets to enhance performance, creation of new content assets for accelerated growth, link building within and outside of the site, and continuous analysis, reporting, and strategy adjustments. While these steps may seem familiar, it is the intricate process within each one that counts. By implementing this approach, we can help your website improve its search engine rankings and drive more traffic to your site.
Our passion for digital marketing strategy, SEO, and creative communication is what sets us apart. We take pride in our craft and strive to provide a memorable customer experience. Our attention to detail is what makes our work effective and why clients choose to work with us. If you’re in need of this type of service, we would be thrilled to collaborate with you.
Attracting and converting your digital audience into paying customers is crucial to the success of your eCommerce business, whether you have one product or hundreds. Utilizing SEO as a solution to engage and convert users throughout your CPG sales funnel can help you achieve sales targets and increase your brand’s authority. Crafting a shopper-focused and value-led SEO action plan can create a sustainable and cost-effective asset that generates organic results. At Search Nurture, we offer eCommerce SEO services that produce the desired outcomes using a versatile framework consisting of four key methods: link optimization, content strategy, content creation, and technical SEO. Our thorough SEO audits address essential ranking factors, and we provide actionable recommendations and detailed instructions to help implement the changes.
Our SEO agency specializes in providing effective optimization strategies for SaaS (software as a service) companies. With more than 12 years of experience in the industry, we take a simple yet highly effective approach to SEO. By focusing our efforts on the 20% of optimization that yields 80% of results, we help tech startups and companies achieve their SEO goals. Our integrity is a core part of our ethos, and we pride ourselves on delivering consistent, strong results exclusively to SaaS companies. With a remote team across the US and an office in Sarasota, Florida, we work closely with our clients to tackle their biggest SEO challenges as a cohesive team.
RankHammer was established by two digital marketing experts who met while working in a highly competitive vertical for SEO. Steve’s background in engineering and big-brand marketing, combined with Nathan’s experience in programming and large advertising agencies, created a unique leadership team that can deliver strategic solutions to businesses of all sizes. Our expertise lies in solving complex problems that have a technical component, especially projects that require advanced analytics or automation. We focus on a holistic and long-term approach that goes beyond mere tricks that could disappear at any moment. Our comprehensive SEO services cover all aspects of the process, from technical issues to high-quality content, ensuring that our clients receive the best results possible.
Search engine optimization (SEO) is a critical component of any effective internet marketing strategy, regardless of the industry you operate in. In today’s digital age, customers are likely to use search engines to find the products and services they need. To improve your search engine rankings, various signals must be analyzed, such as website navigation and page crawling. With a comprehensive SEO strategy, your business can achieve significant returns on investment that other marketing tactics cannot match. Our experienced agency SEO consultants can help you develop a customized SEO strategy at no cost, giving you the edge you need to compete with other businesses in your industry.
With billions of Google searches happening daily, your potential customers are actively searching for solutions to their problems. Our tailored local SEO strategy can help you tap into this search volume and drive more revenue. We start by gaining a comprehensive understanding of your company, competitors, and industry to craft a personalized plan of attack, rather than a generic one-size-fits-all approach. Our team uses ethical, white-hat tactics to execute this strategy, focusing on both short-term opportunities and long-term sustainable growth. However, SEO is not a one-time solution but rather a continuous process that requires constant analysis and improvement to keep up with algorithm updates and competition. We work with you to stay ahead of the curve and maximize your search engine visibility.
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A reliable and experienced SEO agency can help businesses navigate the complex and ever-changing world of search engine optimization while delivering measurable results and a positive return on investment. By taking the time to find the right SEO partner, businesses can unlock the full potential of their online presence and achieve long-term growth and success.
Credo meticulously vets SEO agencies for you so you can be sure you’re in good hands. With SEO services from one of our professional providers, you will see increased organic traffic, local and national visibility, higher search rankings, and much more. Grow your business with search engine optimization today!
As search engines continue to evolve, it is becoming increasingly important for businesses to prioritize SEO in order to remain competitive and achieve long-term growth and success. Whether you are a small startup or a large corporation, a well-planned and executed SEO strategy can help your business reach its goals and unlock its full potential in the digital world.
When selecting an SEO partner, businesses should consider their needs and goals, as well as the agency’s experience, expertise, and reputation. It is important to choose an agency that takes a transparent and collaborative approach to working with clients, providing regular updates and progress reports to ensure that the business is seeing a positive return on investment.
By partnering with a reputable and experienced SEO agency like the ones on Credo, businesses can be confident that they are getting the best possible service and achieving their SEO objectives. Investing in SEO is a smart move for businesses of all sizes and industries, and with the right partner, it can lead to long-term growth and success.
Schedule a call with our team today to find the right partner.
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
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"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
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Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All SEO companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with SEO companies from our network, you can trust they're the best we can find.
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"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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History of SEO
As the amount of data, the number of websites, the the sheer mass of media—information on the internet is growing by the day, it can be nearly impossible to get noticed through all this white noise.
The key to standing out is getting on Google’s good side–the side where they rank you high on their search results page. Because only when you become a best match for user queries will you start to see your website traffic skyrocket.
But how are the best matches chosen? Every search engine has their own algorithm. They base it on a variety of factors, including keyword matches, trustworthiness of the website, and much more. And they do a good job of this. Unfortunately, because so many websites have information that matches the search query, there can be pages and pages of results. Yet users are 25% less likely to choose the fifth ranked website than the website that is ranked first on the search results page. Therefore, businesses looking to grow and reach a wider market need to rank high in the results. Thus the creation of search engine optimization.
Search engine optimization, or SEO, is comprised of strategies used by professionals to rank higher on a search engine’s results page, or SERP. This leads to an increase in the number of visitors that a website brings in, and should result in more revenue for the business. Statistics show that the highest ranked pages are the most visited pages—internet users simply do not scroll through page after page of search results, instead they trust Google to find the best result and rank it at the top.
In short, SEO breaks down a search engine’s ranking algorithm to find out what it bases its rankings on. It then uses various methods for addressing each of these ranking factors, optimizing a website for the algorithm.
The SEO industry is big and it is growing at a rapid rate. In 2018, experts estimate that businesses will spend $72 billion on SEO services. By 2020, they expect this number to jump to $80 billion. A big part of these services is the SEO software that supports them, which is also growing rapidly—estimations show the market growing at a CAGR of nearly 15% between 2018 and 2022.
And it is not just the big, enterprise businesses that are contributing to this growth. Yes, enterprise companies do spend the most on SEO, with 45% of these organizations spending more than $20,000 each month. But medium and small businesses are spending significant amounts on SEO as well. 20% of medium-sized businesses are also spending over $20,000 on SEO monthly and 9.3% of small business are doing the same. The fact is that organizations of every size and from every industry are very aware that SEO needs to be a priority.
While many people think of SEO in only present terms, the practice has a history and it goes back further than most would think. SEO’s creation is closely linked to the search engine’s creation, which is why SEO popped up within a year of Archie’s development—the very first search engine.
The first SEO methods were basic because the search engine ranking methods were basic. The algorithm was solely based on keywords and authority—or how many backlinks a website had. Therefore, in order to rank higher, websites stuffed their pages with keywords, going so far as to even repeat words excessively. They would also use spam as backlinks, making it appear to the algorithm that they were an authoritative source.
In 1998, Sergey Brin and Lawrence Page put an end to this problem by creating Google and its more complex algorithm. The idea was to use website quality, rather than just keywords, in the ranking process. And to help quality websites make their web pages better, Google released SEO guidelines in the early 2000s. But until 2003, these guidelines were very much still in their infancy. It was only with Google’s “Florida” algorithm update that SEO truly began to take shape and become an industry in its own right.
Florida upended Google’s ranking system. Many sites lost their rankings, while others shot up to the top. The reason for this was that Google started penalizing sites that keyword stuffed and made other moves that prioritized the users’ needs. And this dramatic change to the algorithm is when many companies began to significantly invest in SEO.
After Florida came the Nofollow Attribute, which penalized websites for spam links. And then there was personalized search, allowing Google to use an individual’s history, both browsing and search, to provide more accurate results. Then came Caffeine, Google Instant, Panda, Penguin, Hummingbird, Pirate, RankBrain, and all of their 2.0 and 3.0 versions.
Through each of these updates, Google has consistently perfected their algorithm, finding ways to root out spam sites and provide users with exactly what they are looking for. And as the algorithm has grown in complexity the SEO industry has grown. There are firms dedicated to SEO, software for perfecting SEO, and blog upon blog upon blog written on the topic. In all likelihood, SEO will only continue to grow as search engine algorithms transform and increase in complexity.
Because of these regular changes, as well as the fact that SEO impacts everything from a website to Tweets to advertising, companies need to take SEO seriously—with their business strategy and their annual budget. When SEO is prioritized it gives organizations a jolt of energy. The kind of energy that creates profits and excites the market.
You need to partner with the right SEO expert. We can assist with this. We have a comprehensive list of SEO providers, each with their own unique set of experiences and expertise. We look at your specific needs and match you up with providers who know SEO in your industry and have worked on projects similar to your needs. You then interview them to discover who is the right fit for your business and hire them directly.
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