Last updated: Oct 2023 White-label PPC services are outsourced pay-per-click (PPC) advertising management services that are offered to other businesses, often by digital marketing agencies. These services allow businesses to outsource the management of their PPC campaigns to a third-party provider, who manages the campaigns on their behalf, often under the business’s brand name or logo. White-label PPC service providers typically offer a range of services, including keyword research, ad creation and optimization, bidding strategies, campaign management, and reporting and analytics. They work in the background, and the businesses that use their services can present the results of the campaigns as their own. These services can be a cost-effective and efficient way for businesses to manage their PPC campaigns without investing in an in-house team or hiring an agency directly. They allow businesses to focus on their core competencies while still benefiting from the expertise of a PPC service provider. They can also provide businesses with detailed reporting and analytics, which can help them make data-driven decisions and optimize their campaigns for better results. Businesses should consider using white-label PPC services for several reasons:
Last updated: Oct 2023
White-label PPC services are outsourced pay-per-click (PPC) advertising management services that are offered to other businesses, often by digital marketing agencies. These services allow businesses to outsource the management of their PPC campaigns to a third-party provider, who manages the campaigns on their behalf, often under the business’s brand name or logo.
White-label PPC service providers typically offer a range of services, including keyword research, ad creation and optimization, bidding strategies, campaign management, and reporting and analytics. They work in the background, and the businesses that use their services can present the results of the campaigns as their own.
These services can be a cost-effective and efficient way for businesses to manage their PPC campaigns without investing in an in-house team or hiring an agency directly. They allow businesses to focus on their core competencies while still benefiting from the expertise of a PPC service provider. They can also provide businesses with detailed reporting and analytics, which can help them make data-driven decisions and optimize their campaigns for better results.
Businesses should consider using white-label PPC services for several reasons:
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Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
We are a full-service ROI-led digital marketing agency with over 13 years of experience. With a strong team of over 90 people, we provide an array of digital marketing services such as Digital Marketing Strategy, B2B Lead Gen, Search Engine Optimization, UI and Design, Web and App Development, Paid Marketing, Social Media Management, Content Strategy, and Content Development. We are a strong team of digital marketers, strategists, designers and technologists with a passion to build digital experiences spanning through the…
Highway One Marketing, LLC was created and launched by Mike Kupfer in 2020. This small business specializes in helping other small and medium size businesses create, enhance, and maintain their online presence through various digital marketing tactics. Mike Kupfer has been a marketing professional since 2007, having worked both in a marketing agency and as the lead in-house marketing director for small businesses with a national presence. Mike has also been offering freelance marketing services since 2016. Highway One Marketing…
Yoghurt Digital is a digital marketing agency with offices in Australia and the UK, specialising in conversion optimisation (CRO), user research and user experience design (UX), search engine optimisation (SEO) and paid search / social (PPC). We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and digital strategy to increase sales. With everything in the online world trackable and measurable, being “data driven” is no longer a buzz word but…
Goodwin Media is an ecommerce growth agency that specializes in helping businesses increase their online revenue and customer base. The agency offers a wide range of services to help clients achieve their goals, including email marketing, paid advertising, design, and custom development. One of the key services offered by Goodwin Media is email marketing. The agency’s team of experts works closely with clients to create and implement email campaigns that are tailored to their specific needs. This may include designing…
We are a Google and Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead generation-focused companies – from insurance, health, SaaS, fast-growing startups, to Fortune 500 organizations Back in 2015, Zen Anchor set off on a journey to redesign how digital marketing agencies helped businesses grow. We believed that marketers had a responsibility to do much better. Zen Anchor began as a murmur on Reddit. Eager to see if other businesses had similar frustrations with bloated,…
32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more than 15 years in the online retail space, Michael has a breadth of experience and a network to help clients overcome business challenges affecting growth. Unlike many consultants, Michael has spent his career on the client side, so he has walked in your shoes and understands the challenges and obstacles that you face each day….
Trust Digital Marketing are a highly experienced digital marketing agency based in Colchester, Essex that are trusted by their clients to consistently deliver positive results that aid online business growth. We offer a range of clearly priced digital marketing services which include SEO, PPC, CRO, Digital Performance Auditing, Content Marketing and Digital Marketing Consultancy. Contact Us today to discover how we can help increase your online visibility and improve the results of your digital marketing campaigns.
I am a growth marketing specialist with extensive experience in direct-to-consumer eCommerce. I work across a plethora of marketing channels, including; Google ads, Facebook ads, email, Amazon, PR and CRO. Otherr is a collective of highly experienced eCommerce marketing professionals. I formed Otherr to bring my years of knowledge and network to purpose-driven brands. From start ups to scale ups our holistic marketing strategy is designed for growth 🚀 We help brands achieve success by looking at their marketing holistically…
My team and I offer professional SEO and development services that help website companies to increase their organic search score drastically — even when they need to rank for very competitive keywords. Our process includes web development, niche & keyword research, on-page optimization, high-powered link building, and quality content creation to get you the results your business deserves. ⬆️⬆️ 📅 Ongoing SEO * This is the BEST option if you want to rank for high competitive keywords. SEO is a…
➡️ I’m a founder, entrepreneur, and community builder based in Seattle. I have over 10+ years of Business, Search Engine Optimization & Marketing experience helping owners grow their practices and rank higher in their industry. ⏩ I leverage everything I’ve learned to drive high-performing search marketing campaigns for your business through Logic Inbound. ⏩ At Logic Inbound, we are a team of SEO experts who build custom-made websites and set up and optimize PPC campaigns to help Healthcare businesses, startups,…
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective online marketing strategy. We provide businesses with expert online marketing and proven results. Our Internet marketing clients see results like 500% increases in organic traffic and 300% increase in online leads. Web design clients are guaranteed sites that are beautiful,…
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"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
"This was my first time using Credo and I will never hire another agency without them. I needed a PPC agency and I needed one FAST. Credo got me 3 discovery calls in a day with some seriously high quality companies. The hardest part was choosing between them. If you're going to hire an agency, use Credo. Seriously."
"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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