What is a meta description?

The meta description is a tag that goes in the <head> of your webpage and appears in Google’s search results to entice the user to click through to your website. It is not used in Google’s ranking algorithm, but the searched terms will be bolded if included in your meta description.

Meta description

What does a meta description look like?

Here is an example of a meta description:

<meta name=”description” content=”Looking for an SEO consultant or agency? We have the best vetted consultants and agencies, ready to take your business to the next level.”>

Here is an example of a meta description in Google search:

meta description

The meta description shows underneath the in the search results and helps searchers understand what the page is about and if that result might satisfy their query.</p> <h3>Is the meta description useful to SEO?</h3> <p>The meta description is not, and has not been for some time, an SEO ranking factor. However, it is still worth optimizing because it can help clickthrough rates. When the meta description is shown by the search engines because it is relevant, the key terms in the search query will also be <strong>bolded</strong> in the meta description to provide extra context to the searcher and draw their eye.</p> <p>It is also worth noting that the search engines, especially Google, do often show their own meta description for your pages and they have been known to run tests on meta description lengths.</p> <h3>How long is a meta description ideally?</h3> <p>Meta description lengths have varied over the years, from 160 characters to 300+ characters and back.</p> <p>The ideal meta description length is currently recommended at no more than 155 characters, just to be careful. Longer than that and you risk it being cut off, shorter and it will not be as effective and may be replaced by the search engine’s own tooling to improve your clickthrough rates.</p> </div> <!--/.post-content--> <div class="well well-cta well-network"> <h3 class="color-white">What is Credo?</h3> <p class="color-white bold">Rand Fishkin, cofounder and former CEO of Moz, said "GetCredo.com is one of the few trustworthy places to find a good SEO."</p> <p class="color-white">Credo works with businesses who are looking to hire the right SEO, PPC, or digital marketing professional or agency for their unique needs. We implement our high-touch process to make sure you get the right matches and see the results you're looking for.</p> <a href="/how-credo-works/" class="btn btn-trans btn-mobile-block">Learn how Credo works</a> </div> <!--/.well--> </div> <!--/.col-md-8--> <div class="col-md-4"> <section id="custom_html-13" class="widget_text widget-odd widget-first widget-1 widget-cta-hire widget widget_custom_html"> <div class="textwidget custom-html-widget"><h2 class="color-white">Not sure who to hire for marketing?</h2> <p class="color-white">We can help. 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