The meta description is a tag that goes in the <head> of your webpage and appears in Google’s search results to entice the user to click through to your website. It is not used in Google’s ranking algorithm, but the searched terms will be bolded if included in your meta description.
What does a meta description look like?
Here is an example of a meta description:
<meta name=”description” content=”Looking for an SEO consultant or agency? We have the best vetted consultants and agencies, ready to take your business to the next level.”>
Here is an example of a meta description in Google search:
The meta description shows underneath the
in the search results and helps searchers understand what the page is about and if that result might satisfy their query.</p>
<h3>Is the meta description useful to SEO?</h3>
<p>The meta description is not, and has not been for some time, an SEO ranking factor. However, it is still worth optimizing because it can help clickthrough rates. When the meta description is shown by the search engines because it is relevant, the key terms in the search query will also be <strong>bolded</strong> in the meta description to provide extra context to the searcher and draw their eye.</p>
<p>It is also worth noting that the search engines, especially Google, do often show their own meta description for your pages and they have been known to run tests on meta description lengths.</p>
<h3>How long is a meta description ideally?</h3>
<p>Meta description lengths have varied over the years, from 160 characters to 300+ characters and back.</p>
<p>The ideal meta description length is currently recommended at no more than 155 characters, just to be careful. Longer than that and you risk it being cut off, shorter and it will not be as effective and may be replaced by the search engine’s own tooling to improve your clickthrough rates.</p>
</div>
<!--/.post-content-->
<div class="well well-cta well-network">
<h3 class="color-white">What is Credo?</h3>
<p class="color-white bold">Rand Fishkin, cofounder and former CEO of Moz, said "GetCredo.com is one of the few trustworthy places to find a good SEO."</p>
<p class="color-white">Credo works with businesses who are looking to hire the right SEO, PPC, or digital marketing professional or agency for their unique needs. We implement our high-touch process to make sure you get the right matches and see the results you're looking for.</p>
<a href="/how-credo-works/" class="btn btn-trans btn-mobile-block">Learn how Credo works</a>
</div>
<!--/.well-->
</div>
<!--/.col-md-8-->
<div class="col-md-4">
<section id="custom_html-13" class="widget_text widget-odd widget-first widget-1 widget-cta-hire widget widget_custom_html">
<div class="textwidget custom-html-widget"><h2 class="color-white">Not sure who to hire for marketing?</h2>
<p class="color-white">We can help. Schedule a call with our team and find the right marketing partner quickly with Credo.</p>
<br>
<a class="btn btn-primary btn-block" href="/free-consultation/">Get Started <i class="fa fa-arrow-right icon-right"></i></a>
</div>
</section>
<section id="custom_html-3" class="widget_text widget-odd widget-3 widget widget_custom_html">
<div class="textwidget custom-html-widget">
<picture>
<source type="image/webp" data-lazy-srcset="/wp-content/uploads/2019/11/credo-dark-logo.png.webp" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%200'%3E%3C/svg%3E"/>
<img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%200'%3E%3C/svg%3E" alt="Credo logo" width="200" data-lazy-src="/wp-content/uploads/2019/11/credo-dark-logo.png"/>
</picture>
<noscript><picture>
<source type="image/webp" srcset="/wp-content/uploads/2019/11/credo-dark-logo.png.webp"/>
<img src="/wp-content/uploads/2019/11/credo-dark-logo.png" alt="Credo logo" width="200"/>
</picture>
</noscript><br><p>Credo helps businesses like yours find the right marketing provider to work with. We get to know you and your business, then connect you with the right providers based on your needs. We then walk with you through the whole process of choosing the right provider.</p><br>
<div width="220px">
<a href="/how-credo-works/" class="btn btn-primary btn-block">How Credo works</a>
</div>
</div>
</section>
</div>
<!--/.col-md-4-->
</div>
<!--/.row-->
</div>
<!--/.container-->
</div>
<!--/.page-section-->
<div class="page-section section-desk">
<div class="container">
<h6 class="label-block centered caps spaced-5 font-400 color-green-light">Start your search today!</h6>
<h2 class="centered bold color-white">Ready to <u>finally</u> find the right marketing partner to help your business grow?</h2>
<p class="headline centered color-trans-white-75">Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!</p>
<hr class="hr-slim-centered hr-trans" />
<p class="centered"><a href="/free-consultation/" class="btn btn-primary btn-lg">Get started today <i class="fa fa-arrow-right icon-right"></i></a></p>
</div>
<!--/.container-->
</div>
<!--/.page-section-->
</div>
<!--/.site-wrap-->
<script data-minify="1" type="text/javascript" src="https://www.getcredo.com/wp-content/cache/min/1/wp-content/themes/credo/js/faceting.js?ver=1643060548"></script>
<div class="site-footer">
<div class="container">
<div class="footer-wrap">
<span class="icon-credo"><img width="266" height="266" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20266%20266'%3E%3C/svg%3E" data-lazy-src="https://www.getcredo.com/wp-content/themes/credo/images/credo-icon-white.png" /><noscript><img width="266" height="266" src="https://www.getcredo.com/wp-content/themes/credo/images/credo-icon-white.png" /></noscript></span>
<div class="row">
<div class="col-md-4">
<div class="footer-column column-about">
<section id="custom_html-8" class="widget_text widget-odd widget-last widget-first widget-1 footer-widget widget_custom_html"><h6 class="footer-title">Brief history</h6><div class="textwidget custom-html-widget"><p>Started in 2013, Credo solves the problem of finding, hiring, and seeing success with a vetted SEO or digital marketing firm.</p>
<p>All digital marketing providers are <a href="/about/vetting/">pre-vetted</a> using our 3 step and 28 point vetting process before they join the platform.</p>
<p>Since 2013, we have helped thousands of businesses find the right marketing partner.</p>
<p>Check out <a href="/team/">all providers</a>, <a href="/hire-a-consultant/">marketing channels</a>, <a href="/business-types-sitemap/">business types</a>, <a href="/business-models-sitemap/">business models</a>, <a href="/business-verticals-sitemap/">business verticals</a>, <a href="/location/">locations</a>, <a href="/software/">software experience</a>, <a href="/agencies-sitemap-index/">agencies</a>, and <a href="/audits/">marketing audit types</a> on Credo.</p></div></section> </div>
<!--/.footer-column-->
</div>
<!--/.col-md-4-->
<div class="col-md-2 col-sm-6">
<div class="footer-column">
<section id="custom_html-9" class="widget_text widget-odd widget-last widget-first widget-1 footer-widget widget_custom_html"><h6 class="footer-title">Contact us</h6><div class="textwidget custom-html-widget"><p>PO Box 11986<br/>
Denver CO 80211
</p>
<p><strong>
Office hours
</strong><br />
Mon-Fri 9a-5p MT<br />
Memorial Day through Labor Day, Fridays are 9a-1p
</p>
<ul class="footer-nav">
<li><a href="sms:(720) 807-2033"><i class="fa fa-phone icon-left color-green"></i> Text us! (720) 807-2033</a></li>
<li><a href="mailto:hello@getcredo.com"><i class="fa fa-envelope-o icon-left color-green"></i> Email Us</a></li>
</ul></div></section> </div>
<!--/.footer-column-->
</div>
<!--/.col-md-2-->
<div class="col-md-3 col-sm-6">
<div class="footer-column">
<section id="custom_html-10" class="widget_text widget-odd widget-last widget-first widget-1 footer-widget widget_custom_html"><h6 class="footer-title">Important links</h6><div class="textwidget custom-html-widget"><ul class="footer-nav">
<li><a href="/how-credo-works/">How Credo works</a></li>
<li><a href="/about/vetting/">Pro vetting process</a></li>
<li><a href="/pricing/">Pricing</a></li>
<li><a href="/success-stories/">Success stories</a></li>
<li><a href="/about/faq/">Frequently asked questions</a></li>
<li><a href="/credo-team/">Credo team</a></li>
<li><a href="/changelog/">Product changelog</a></li>
<li><a href="/referral-program/">Referral program</a></li>
<li><a href="/partners/">Partners</a></li>
<li><a href="/blog/">Credo blog</a></li>
<li><a href="/about/terms-conditions/">Terms & Conditions</a></li>
<li><a href="/complete-archive/">Content archive</a></li>
</ul></div></section>
<ul class="social-nav">
<li><a href="https://twitter.com/getcredo" target="_blank"><i class="fa fa-twitter"></i></a></li>
<li><a href="https://www.facebook.com/getcredo" target="_blank"><i class="fa fa-facebook"></i></a></li>
<li><a href="https://www.instagram.com/getcredo/" target="_blank"><i class="fa fa-instagram"></i></a></li>
</ul>
</div>
<!--/.footer-column-->
</div>
<!--/.col-md-3-->
<div class="col-md-3">
<div class="footer-column">
<section id="custom_html-11" class="widget_text widget-odd widget-last widget-first widget-1 footer-widget widget_custom_html"><h6 class="footer-title">Popular resources</h6><div class="textwidget custom-html-widget"><ul class="footer-nav nav-with-icons">
<li><a href="/guide/ecommerce-marketing/">eCommerce Marketing Guide</a></li>
<li><a href="/guide/saas-seo-guide/">SaaS SEO guide (ebook)</a></li>
<li><a href="/guide/busy-executives-guide-hiring-digital-agency/">Agency hiring guide</a></li>
<li><a href="/guide/real-estate-marketing/">Real Estate Marketing Guide</a></li>
<li><a href="/seo-term/">SEO term dictionary</a></li>
<li><a href="/guide/semrush-guide/">SEMrush guide</a></li>
</ul></div></section> </div>
<!--/.footer-column-->
</div>
<!--/.col-md-4-->
</div>
<!--/.row-->
<hr/>
<section id="custom_html-12" class="widget_text widget-odd widget-last widget-first widget-1 footer-widget widget_custom_html"><div class="textwidget custom-html-widget"><p>Credo has saved thousands of businesses time and money by connecting them with <a href="/about/vetting/">pre-vetted and certified</a> digital marketing providers since 2013.</p>
<p>Made with <i class="fa fa-heart"></i> in Denver, Colorado</p>
<p id="footer-info" class="copyright">Copyright 2013-2022 <a href="/" title="Credo">Credo</a> | <a href="/html-sitemap/">HTML Sitemap</a> | <a href="/about/affiliate-disclaimer/">Affiliate Disclaimer</a> | <a href="/privacy-policy/">Privacy Policy</a></p></div></section> </div>
<!--/.footer-wrap-->
</div>
<!--/.container-->
</div>
<!--/.site-footer-->
<div class="sticky-footer">
<div class="row">
<div class="col">
<label class="no-margin color-green-light">Get Started</label>
<p class="small">Find the right digital marketing partner for your next project!</p>
</div>
<!--/.col-->
<div class="col">
<a class="btn btn-primary btn-block no-margin" href="/free-consultation/" onclick="_gaq.push(['_trackEvent','Global Mobile Sticky CTA','Click/Touch','Profile Page']);">Get started <i class="fa fa-arrow-right icon-right"></i></a>
</div>
<!--/.col-->
</div>
<!--/.row-->
</div>
<!--/.sticky-footer-->
<div class="loading-state" id="credo-loading">
<div class="loading-status">
<span class="loading-icon"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://www.getcredo.com/wp-content/themes/credo/images/loading.svg" /><noscript><img src="https://www.getcredo.com/wp-content/themes/credo/images/loading.svg" /></noscript></span>
<span class="status-text" id="loading-text">Loading...</span>
</div>
</div>
<!--/.infolist-loading-->
<!-- Main WP Footer Hook (DO NOT Remove) -->
<script type='text/javascript' id='credo-main-js-extra'>
/* <![CDATA[ */
var local = {"ajax_url":"https:\/\/www.getcredo.com\/wp-admin\/admin-ajax.php"};
/* ]]> */
</script>
<script data-minify="1" type='text/javascript' src='https://www.getcredo.com/wp-content/cache/min/1/wp-content/plugins/credo-plugin/js/main.js?ver=1643060548' id='credo-main-js'></script>
<script type='text/javascript' id='rocket-browser-checker-js-after'>
"use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}();
</script>
<script type='text/javascript' id='rocket-preload-links-js-extra'>
/* <![CDATA[ */
var RocketPreloadLinksConfig = {"excludeUris":"\/(.+\/)?feed\/?.+\/?|\/(?:.+\/)?embed\/|\/(index\\.php\/)?wp\\-json(\/.*|$)|\/login\/|\/wp-admin\/|\/logout\/|\/login\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|php|pdf|html|htm","siteUrl":"https:\/\/www.getcredo.com","onHoverDelay":"100","rateThrottle":"3"};
/* ]]> */
</script>
<script type='text/javascript' id='rocket-preload-links-js-after'>
(function() {
"use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run();
}());
</script>
<script data-minify="1" type='text/javascript' src='https://www.getcredo.com/wp-content/cache/min/1/wp-content/themes/credo/js/skip-link-focus-fix.js?ver=1643060548' id='credo-skip-link-focus-fix-js'></script>
<script type='text/javascript' id='credo-script-js-extra'>
/* <![CDATA[ */
var screenReaderText = {"expand":"expand child menu","collapse":"collapse child menu"};
/* ]]> */
</script>
<script data-minify="1" type='text/javascript' src='https://www.getcredo.com/wp-content/cache/min/1/wp-content/themes/credo/js/functions.js?ver=1643060548' id='credo-script-js'></script>
<script type='text/javascript' src='https://www.getcredo.com/wp-includes/js/wp-embed.min.js?ver=5.8.1' id='wp-embed-js'></script>
<script>window.lazyLoadOptions={elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}};window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue}
if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue}
images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1}
if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://www.getcredo.com/wp-content/plugins/wp-rocket/assets/js/lazyload/16.1/lazyload.min.js"></script>
<!-- Deferred core JS -->
<script type="text/javascript" src="https://www.getcredo.com/wp-content/themes/credo/js/jquery-3.4.1.min.js"></script>
<script type="text/javascript" src="https://www.getcredo.com/wp-content/themes/credo/js/bootstrap.min.js"></script>
<script data-minify="1" type="text/javascript" src="https://www.getcredo.com/wp-content/cache/min/1/wp-content/themes/credo/js/credo.js?ver=1643060548"></script>
<!-- Deferred JS -->
<!-- OptinMonster -->
<script type="text/javascript" src="https://a.omappapi.com/app/js/api.min.js" data-account="83581" data-user="74303" async></script>
</body>
</html>
<!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->
