Credo Podcast – Grow your service business

The Credo Podcast is a weekly podcast where our founder, John, shares insights and strategies for growing your service business, covering topics like:

• Why followups are the most important part of your sales process
• How to actually get leads from your content upgrades

And more. Be sure to subscribe to us on either iTunes or Spotify, and you can view the whole archive here.

Season 2 was off the hook!

In season 2 I took a different approach to the CredoCast.

Instead of just audio (you can still hear the just-audio versions within the posts and on iTunes), we did videos, transcripts, and audio.

Here’s what we had lined up:

• Oli Gardner on Starting Unbounce with Six Cofounders
• Susan Wenograd on The Future of Advertising and Facebook taking on Google (and why Facebook might win)
• Ross Simmonds on Seeding Your Communities with Value for Promotion
• Rand Fishkin (11/2) on What’s After Moz and Audience-First Entrepreneurship
• Adii Pienaar of Conversio
• Nathan Chan of Foundr
• Brennan Dunn of RightMessage/Double Your Freelancing
• Ashley Ward of SEMrush
• Greg Gifford of DealerOn
• And a few more!

All Season 1 Episodes

• Episode 1 – Jeremy Smith of SimpleTiger on remote agencies, getting fired, and building a business with his brother.
• Episode 2 – Brandon Doyle of Wallaroo Media on quitting his job and losing all of his clients in short order, building an agency, and working with his best friend.
• Episode 3 – Mike Arnesen of UpBuild on getting fired and building the business he has always wanted to build.
• Episode 4 – Tom Critchlow of Tom Critchlow on solo consulting, quitting Google, and lessons he’s learned along the way
• Episode 5 – Mike Ramsey of Nifty Marketing on selling potatoes in Idaho and lessons he’s learned as a lifelong entrepreneur
• Episode 6 – Akvile Harlow of Akvertise on two years solo consulting, lessons she’s learned, and how she get her start as an entrepreneur as a child in Canada.
• Episode 7 – Blake Denman of Rickety Roo on leaving a job and taking his clients with him, building an agency in Bend Oregon, and more.

All Season 2 Episodes

Unfortunately I lost some episodes on the web in a site migration, but these are the episodes we have live on the web. All are still on the iTunes store.

• Episode 1: Solo content writing and entrepreneurship with Kaleigh Moore
• Episode 2: Growth, agencies, and freedom with Sujan Patel
• Episode 3: Agency Growth with Matt Bowman of Thrive
• Episode 4: Book writing and starting an agency with Sweta Patel

The Backstory

I have heard for years from a lot of people that they want to start consulting or own their own agency, but they don’t know how to do it. Well, there are a lot of people out there who know how to do it and those are the founders themselves.

So in every Credo Podcast episode for the first 2 seasons, I chatted with a founder or consultant about what they do, why they do it, and who they do it for. Every episode attempted to answer the following questions:

• How you knew it was time to do your own thing (or were you always an entrepreneur)
• How you got your first client(s)
• When you knew it was going to work
• When you officially formed a business and how you did that
• What’s been your biggest catalyst for agency growth
• What you would have done differently given your years of experience now
• What it would take to get you to go work for someone again

Season 3 was the start of a more focused podcast with episodes 7-10 minutes long going deeper into a specific strategy or tactic to help you grow your service business with better marketing, better sales, and better business processes.