I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to…
When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to…
I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging…
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model…
It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO…
This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the…
I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies…
Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this…
Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…
One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…
We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…
If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton…
In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…
Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…
“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…
“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…
Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…
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