How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

9 Questions To Ask Potential SEO Clients

Posted by on May 13, 2021 in Consulting Strategies/Pro Blog/SEO

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…

What to do when everything feels busy

Posted by on March 2, 2021 in CredoCast/Entrepreneurship

I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter…

Why you need processes for your business (especially sales)

Posted by on February 23, 2021 in Agency growth/CredoCast/Pro Blog/Sales

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more…

Why you should raise your prices

Posted by on February 16, 2021 in Agency growth/CredoCast/Pro Blog

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover:…

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

Posted by on April 21, 2020 in Agency growth/CredoCast

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your…

How to do layoffs well, from the CEO whose company laid me off

Posted by on April 15, 2020 in CredoCast/Entrepreneurship

It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID…

Lessons for Advertising in a High Volatility Environment

Posted by on March 19, 2020 in Advertising

This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the foreign exchange markets. Volatility in the markets was the highest it had ever been, with swings of five to ten percent happening daily. With the…

What almost triggering an avalanche taught me about business

Posted by on March 3, 2020 in CredoCast/Entrepreneurship

I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies if you experience a slight clicking during this episode. I recorded it on AirPods while driving in my car. Transcript Hey, what’s going on everybody?…

How to sell services work that partners deliver

Posted by on October 10, 2019 in CredoCast/Pro Blog/Sales

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with…

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is…

The one email you’re probably not sending

Posted by on April 4, 2019 in CredoCast/Entrepreneurship/Sales

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a ton and wasn’t sure how I was going to keep the wheels on the bus. To be honest, we had major churn issues and I…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle)….

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are…

How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital transformation”, but didn’t actually say anything about the types of work…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency….

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar…

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