Looking for a new digital agency to help create your lead generation magnet? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. “You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Questions To Answer About Your Content Upgrades Even when you know it’s an effective strategy for growing your email list, you’re usually still left with…
Ready to finally find the right digital agency for your brand? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. “I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar…
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for. When I asked them about it, they said “Oh yeah, you know the cobbler’s kids….
Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…
We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of the same. However, this is no individual work; now, you are in the agency business. Here, understanding the client’s business thoroughly & understanding their goals and reasons behind hiring your…
I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter is a toddler and almost 2, so she needs more energy and attention that before. My wife and I are at the tail end of having a new house designed…
When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more sane, more profitable, and incredibly better to run. In this episode I talk about an agency I spoke with where I helped them rework their sales process to great effect….
I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover: How you’re losing money (not just not making it) every year if you’re not Why higher rates leads to happier and more successful clients How to raise your rates so…
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your services; Getting proper data on work to know which teams and projects are profitable and which are not. Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a…
It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID and small businesses hurting across the world, I knew I needed to get a bigger perspective on layoffs and doing them well, managing cashflow and shoring up your revenue so…
This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the foreign exchange markets. Volatility in the markets was the highest it had ever been, with swings of five to ten percent happening daily. With the rapid spread of COVID-19, we have returned to levels of volatility not seen since the financial crisis. We also have a more digital economy and a digital advertising industry that…
I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies if you experience a slight clicking during this episode. I recorded it on AirPods while driving in my car. Transcript Hey, what’s going on everybody? So I am currently heading up towards the mountains to spend a few days at the ski cabin for the weekend that we’re renting for the winter. And as I’ve…
Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with your client and making more money for your agency if you do it right. If you’re trying to close more consulting clients, check out our free guide to it – https://www.getcredo.com/sales-framework/…
Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this. If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than…
One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which are: Failure to communicate effectively Failure to deliver on time Failure to get results I also mention at the end that if you’re struggling to get prospects into your sales…
We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is all about selling marketing retainers, which are singlehandedly the best way to build a sustainable service business that is not a lead eating machine. PS if your business IS a lead…
If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot more work. Over the last few years we’ve been honing our sales process at Credo, both with clients coming through the system as well as my own personal consulting clients….
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle). As I tend to do on planes, I was listening to a podcast and doing some work. I was technically on vacation, but we hadn’t landed in our location yet…
Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are four main reasons we see here at Credo that agencies and consultants struggle to close work, even when that referral is super warm and actively looking to work with someone….
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency. And why did he ultimately end up signing with someone we referred him to? Because I kept following up with him every month, without fail, while they were working through…
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