How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

How to actually get leads from your content upgrades

Posted by on December 18, 2018 in CredoCast/Marketing Strategies

“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…

The top business podcasts we’re listening to at Credo

Posted by on December 11, 2018 in CredoCast/Entrepreneurship

  Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…

When should CPG companies start investing in social ads?

Posted by on December 5, 2018 in CredoCast/Social Media

There’s a lot of advice out there about investing in social media advertising and how it’s the new wild west of advertising, with cheaper clicks…

Smart vs Wise

Posted by on November 6, 2018 in CredoCast

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was…

How to determine your SEO search volume opportunity

Posted by on August 11, 2018 in SEO

If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what…

What is duplicate content for SEO and do you need to worry about it?

Posted by on August 9, 2018 in SEO

Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always…

How to get your website listed in search engines

Posted by on August 7, 2018 in SEO

Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a…

How to make and track clickable phone numbers online

Posted by on July 10, 2018 in Advertising

Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead…

Getting SEO done in the enterprise, with Kristan Bauer

Posted by on March 29, 2018 in CredoCast/SEO

Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other…

100k YouTube subscribers with 20 videos – How @backlinko identifies unfair advantages

Posted by on March 1, 2018 in CredoCast/Entrepreneurship/Growth/SEO

Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built…

How Zapier grew with minimal marketing, with founder Wade Foster

Posted by on February 22, 2018 in CredoCast/Growth

If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk…

What happens when a side project takes off, with Josh Pigford (@shpigford) of Baremetrics

Posted by on February 15, 2018 in CredoCast/Entrepreneurship/Growth

Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and…

Do “beginners guides” make sense for your business?

Posted by on February 8, 2018 in CredoCast/Marketing Strategies/SEO

Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s…

The main hustle is the side hustle, with Nick Loper (@nloper)

Posted by on February 1, 2018 in CredoCast/Entrepreneurship

Nick Loper is the founder of Side Hustle Nation. He started the site because he was starting side hustle businesses which grew into full time…

How Britney Muller deindexed 75% of Moz.com’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office….

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…

SEO and Growth at scale with Martijn Scheijbeler of Postmates

Posted by on January 11, 2018 in CredoCast/SEO

Martijn Scheijbeler is the head of SEO at Postmates, one of the fastest growing startups in Silicon Valley. Before that, he was head of growth…

Search is the entrance to your business, with Local SEO and DealerOn VP Greg Gifford

Posted by on January 4, 2018 in CredoCast/SEO

Greg Gifford is a mensch, the VP of Search at DealerOn, and the owner of an epic beard. I’ve been friends with Greg for quite…

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