Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this…
Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…
One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…
We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…
If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton…
In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…
Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…
“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…
“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…
Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…
There’s a lot of advice out there about investing in social media advertising and how it’s the new wild west of advertising, with cheaper clicks…
One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was…
If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what…
Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always…
Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a…
Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead…
Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other…
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