How to sell services work that partners deliver

Posted by on October 10, 2019 in CredoCast/Pro Blog/Sales

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this…

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…

The one email you’re probably not sending

Posted by on April 4, 2019 in CredoCast/Entrepreneurship/Sales

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…

How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

How to actually get leads from your content upgrades

Posted by on December 18, 2018 in CredoCast/Marketing Strategies

“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…

The top business podcasts we’re listening to at Credo

Posted by on December 11, 2018 in CredoCast/Entrepreneurship

  Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…

When should CPG companies start investing in social ads?

Posted by on December 5, 2018 in CredoCast/Social Media

There’s a lot of advice out there about investing in social media advertising and how it’s the new wild west of advertising, with cheaper clicks…

Smart vs Wise

Posted by on November 6, 2018 in CredoCast

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was…

How to determine your SEO search volume opportunity

Posted by on August 11, 2018 in SEO

If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what…

What is duplicate content for SEO and do you need to worry about it?

Posted by on August 9, 2018 in SEO

Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always…

How to get your website listed in search engines

Posted by on August 7, 2018 in SEO

Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a…

How to make and track clickable phone numbers online

Posted by on July 10, 2018 in Advertising

Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead…

Getting SEO done in the enterprise, with Kristan Bauer

Posted by on March 29, 2018 in CredoCast/SEO

Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other…

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