Hear about new posts as they happen. Improve your marketing.

Do you ever have prospective clients telling you that you are too expensive for them? If this happens super early in the sales cycle, that’s a gift because you’re not spending time on leads that aren’t qualified for you. But if they meet your minimum project budget and they still tell you this, that sucks.

You might be familiar with the idea of price anchoring. If you’re hearing that you’re too expensive late in the process, that is a breakdown in your sales process not the fault of the client.

Let’s address that.

This video encompasses these two points:

  • What Cutco taught me about anchoring
  • How to set their expectations early

As I said, it’s a private video and you need the password CredoPlus! to access it.

Don’t Anchor Yourself Low from John Doherty on Vimeo.

Enjoy, and I’d love to hear what questions you have about sales that I can address for you!

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

More Articles

SEO Audit Checklist

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

View Post
How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

View Post
A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…

View Post
Loading...