I was speaking with a marketing agency recently about what they do and who they do it for.
As I spoke with them, I was looking at their website.
Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for.
When I asked them about it, they said “Oh yeah, you know the cobbler’s kids. We’re so busy working on clients that we don’t have time to keep up our website.”
…says every digital agency ever to open up shop. 60% of all businesses, in fact.
(Smells like… opportunity.)
The reality is that this agency is struggling to close work because its website is so generic. Generic doesn’t help their site visitors answer the “Is this solution right for me?” question.
In this episode, you’ll learn:
- Why action trumps everything, every time;
- Why the cobbler’s kids’ excuse doesn’t check out;
- How to overcome mental blocks with a challenge I give at the end.
Ready to finally optimize your website for success? Yes! I’m ready to take action.
And don’t forget to subscribe on iTunes and rate the show!