Hear about new posts as they happen. Improve your marketing.
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website.
Their website had generic pages like “SEO services” and “Digital transformation”, but didn’t actually say anything about the types of work they do or who they do the best work for.
When I asked them about it, they said “Oh yeah, you know the cobbler’s kids. We’re so busy working on clients that we don’t have time to keep up our website.”
Reality is, this agency is struggling to close work in part because their website is so generic and doesn’t help their site visitors answer the “Is this solution right for me?” question.
In this episode, you’ll learn:
Enjoy, and leave your comments in the comments section below!
And don’t forget to subscribe on iTunes and rate the show!
Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.
Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.
If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…View Post