Credo Blog

SEO Articles, Tips and Marketing Insights

Is The Time Finally Right For Marketing Management Consulting?

Posted by on February 18, 2016 in Business

The digital marketing industry is still young, having started in very nascent forms around 1996 with the first search engines, where all that mattered was…

The Marketing Email You Are Not Sending But Should Be

Posted by on February 9, 2016 in Marketing Strategies

Today I want to tell you about the email that we launched when I was at HotPads that outperformed our expectations, and it’s something that…

The Marketplace Growth Conundrum

Posted by on February 2, 2016 in Business

Marketplaces are an interesting business to build because you are in actuality building two companies. One side is B2C, where you acquire customers as the…

Credo New Feature Update: Consultant/Agency Reviews!

Posted by on January 29, 2016 in Announcements

Here at Credo, we’re bringing transparency to the digital marketing consulting industry. Digital marketing is an opaque industry where a lot of practitioners do not…

How to vet a marketing provider

Posted by on January 27, 2016 in Business

Lots has been written over the years about hiring a consultant or agency for your business. When I sit back and think about what you…

Should You Hire An Agency For A “Test” Project?

Posted by on January 21, 2016 in Business/Consulting Strategies

I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running…

Should I Do SEO?

Posted by on January 18, 2016 in SEO Tactics

Any SEO consultant or SEO agency owner will inevitably get asked this question sometime during their career: Should I (or my business) do SEO? Well…

Goodbye HireGun. Hello Credo

Posted by on January 18, 2016 in Announcements

I just pushed live a new version of my company. Formerly known as HireGun, moving forward the name is Credo and you can find it…

How To Set Up MailChimp in WordPress

Posted by on December 10, 2015 in Business/Marketing Strategies

If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting…

How We Improved Pages Per Session, Decreased Bounce Rate, and Increased Time On Site in 8 Weeks

Posted by on December 8, 2015 in Marketing Strategies

I’ve been actively building HireGun for about 8 weeks now after it launched in semi-decent mode around February 2013. I have always known that it could exceed…

A New Entrepreneur’s Tools for Work Sanity

Posted by on November 20, 2015 in Business

I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to…

Moz vs HubSpot

Posted by on November 18, 2015 in Business/Product Comparisons

Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they…

Squarespace vs Shopify vs WordPress for eCommerce

Posted by on November 5, 2015 in Business/Product Comparisons

Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself “Which…

How To Use SEO To Dominate Your Startup’s Branded Searches

Posted by on November 2, 2015 in Marketing Strategies/SEO Tactics

Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at…

WordPress vs Squarespace

Posted by on October 22, 2015 in Business/Product Comparisons

Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able…

What Are The Most Effective Social Media Content Types?

Posted by on October 20, 2015 in Marketing Strategies

Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank,…

Do SEOs and Marketers Take NoFollow Links Into Account in 2015?

Posted by on October 16, 2015 in SEO Tactics

Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I…

How To Hire A Growth Team For Your Business

Posted by on October 8, 2015 in Marketing Strategies

If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that…

5 Ways to Automate Your Marketing

Posted by on October 1, 2015 in Marketing Strategies

If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might…

Intro To Email Marketing For Small and Medium Size Businesses

Posted by on September 3, 2015 in Marketing Strategies

If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business,…

How to Change a Twitter Handle – Moving To @HireGun

Posted by on August 27, 2015 in Marketing Strategies

Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging…

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