Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business

If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has identified SEO as a growth channel for you business and you don’t know who to hire, or You are trying to figure out if SEO…

Startup SEO Challenges with Sean Smith of Simple Tiger

Posted by on December 7, 2017 in CredoCast/Growth/Marketing Strategies/SEO

Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common…

Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words hundreds of times in the last two years. I get it. We all want “the best”. We are all addicted to quick answers and quick…

Building a transparent business and being a solo founder with Adii Pienaar of Conversio

Posted by on November 30, 2017 in CredoCast/Entrepreneurship

I’ve been connected with Adii for a while now and always respected his stuff, but I have to be honest that I really enjoyed this conversation with him. Adii is a calming presence, something not often found in entrepreneurs, and his approach to building his company really inspired me to…

What is anchor text and does it still matter in SEO?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012…

The Future of Websites and Business is Personalization, with Brennan Dunn

Posted by on November 16, 2017 in CredoCast/Entrepreneurship/Marketing Strategies

Brennan Dunn is a developer at heart, but over the last few years has taken personalization and marketing automation further than pretty much anyone I know. Founder of many companies but most notably Double Your Freelancing and now RightMessage, we geeked out on personalization, the steps he’s taken to go…

Aaron Orendorff on the Content Process and Getting Rejected

Posted by on November 9, 2017 in Content/community/CredoCast

Aaron Orendorff (@iconicontent) is a well known content marketer who has been published on the likes of Mashable, LifeHacker, FastCompany, and many more. He’s also gotten email responses from his outreach to incredible people like Lewis Howes and was able to get a guest post on Mashable even though they don’t…

Why “SEO Keywords” don’t matter and what to do instead

Posted by on November 7, 2017 in Marketing Strategies/SEO Tactics

If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out with the full research, guidance around writing things that rank, and promotion. SEOs don’t just insert keywords into articles that are already written. Often when…

Finding Success with Audience-First Entrepreneurship, with Rand Fishkin

Posted by on November 2, 2017 in CredoCast/Entrepreneurship

Rand Fishkin is the founder of Moz and an intrepid entrepreneur. He’s been a friend of mine for a number of years now, and one thing that has always impressed me is how thoughtful Rand is about growth and entrepreneurship, and how he always stays true to his own values….

The Journey from 6 Co-Founders to Building the Unbounce We Know Today, with Oli Gardner

Posted by on October 26, 2017 in CredoCast/Entrepreneurship/Growth

Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More than that, Oli is an internationally known speaker who travels the world teaching people about conversion optimization and marketing. He’s known for his epic content,…

The Future of Advertising and Why Facebook Ads Are Giving Paid Search a Run for Their Money, with Susan Wenograd

Posted by on October 26, 2017 in Advertising/CredoCast/Marketing Strategies

Susan Wenograd is a Virginia-based advertising specialist. She’s actually my own go-to mentor on anything Facebook Ads or general advertising related, because she’s established herself as an expert there running campaigns for so many different types of businesses. In this episode we talk about Facebook advertising and some of the…

Find Your Communities, Seed Them With Value with Ross Simmonds (@TheCoolestCool)

Posted by on October 26, 2017 in Content/community/CredoCast/Marketing Strategies

Ross Simmonds, aka The Coolest Cool, is a marketer’s marketer. He owns his own brands as well as doing marketing for clients. In this episode, we talk about: His process for identifying promotion opportunities; How he doesn’t get flagged for spam or overpromotion; Why he thinks this is such a…

The new CredoCast is live

Posted by on October 26, 2017 in CredoCast

Over the last couple of years I have done a number of interviews, audio only, with some really smart entrepreneurs. A few months ago I realized that I missed that and that I learned a ton from doing them, so I asked a bunch of my friends to join me…

Consultants, please don’t work for free

Posted by on October 25, 2017 in Pricing

I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner…

Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons/Small Business

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear someone say they are a “freelancer”. According to Google Trends, search volume is much higher for [seo consultant]…

Don’t do this if you’re trying to hire a marketing provider

Posted by on September 26, 2017 in Hiring a marketing provider

I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.

Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap. In our pricing survey, you’ll learn that most agencies and…

How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business/Small Business

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?” I also heard from an agency recently who has struggled to close new projects, and we are trying to figure out why….

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things”…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of receiving their message. Follow up with them every couple of days for…

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