Credo Blog

SEO Articles, Tips and Marketing Insights

Should I Do SEO?

Posted by on January 18, 2016 in SEO Tactics

Any SEO consultant or SEO agency owner will inevitably get asked this question sometime during their career: Should I (or my business) do SEO? Well…

Goodbye HireGun. Hello Credo

Posted by on January 18, 2016 in Announcements

I just pushed live a new version of my company. Formerly known as HireGun, moving forward the name is Credo and you can find it…

How To Set Up MailChimp in WordPress

Posted by on December 10, 2015 in Business/Marketing Strategies

If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting…

How We Improved Pages Per Session, Decreased Bounce Rate, and Increased Time On Site in 8 Weeks

Posted by on December 8, 2015 in Marketing Strategies

I’ve been actively building HireGun for about 8 weeks now after it launched in semi-decent mode around February 2013. I have always known that it could exceed…

A New Entrepreneur’s Tools for Work Sanity

Posted by on November 20, 2015 in Business

I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to…

Moz vs HubSpot

Posted by on November 18, 2015 in Business/Product Comparisons

Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they…

Squarespace vs Shopify vs WordPress for eCommerce

Posted by on November 5, 2015 in Business/Product Comparisons

Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself “Which…

How To Use SEO To Dominate Your Startup’s Branded Searches

Posted by on November 2, 2015 in Marketing Strategies/SEO Tactics

Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at…

WordPress vs Squarespace

Posted by on October 22, 2015 in Business/Product Comparisons

Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able…

What Are The Most Effective Social Media Content Types?

Posted by on October 20, 2015 in Marketing Strategies

Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank,…

Do SEOs and Marketers Take NoFollow Links Into Account in 2015?

Posted by on October 16, 2015 in SEO Tactics

Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I…

How To Hire A Growth Team For Your Business

Posted by on October 8, 2015 in Marketing Strategies

If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that…

5 Ways to Automate Your Marketing

Posted by on October 1, 2015 in Marketing Strategies

If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might…

Intro To Email Marketing For Small and Medium Size Businesses

Posted by on September 3, 2015 in Marketing Strategies

If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business,…

How to Change a Twitter Handle – Moving To @HireGun

Posted by on August 27, 2015 in Marketing Strategies

Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging…

How to Write Blog Articles to Maximize SEO Benefit

Posted by on August 11, 2015 in SEO Tactics

A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe…

Why Your Business Isn’t Ready For A Consultant

Posted by on June 30, 2015 in Business

I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting…

How To Learn SEO – Business Edition

Posted by on January 26, 2015 in SEO Tactics

SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown…

Hiring For Value vs Hourly Rates

Posted by on January 15, 2015 in Hiring a marketing provider

Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably…

18 Common E-Commerce SEO Mistakes and Solutions

Posted by on November 5, 2013 in Marketing Strategies/SEO Tactics

This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35…

Easy Keyword Research for SEO

Posted by on October 10, 2013 in Marketing Strategies/SEO Tactics

Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO consultants or ask Credo to help…

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