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Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location). Whether you’re going to lunch in a specific locale or cruising an unknown interstate out of town, Google can use your location to identify nearby restaurants, grocery stores, salons…
Did you know that, according to SmallBizTrends in a study that is no longer online, a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future? Social media and business have become somewhat synonymous with each other in the past five, ten years. In fact, more and more businesses are striving to learn how to effectively market themselves on networks like Instagram, Facebook, and Twitter. I hear businesses discussing and…
If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot more work. Over the last few years we’ve been honing our sales process at Credo, both with clients coming through the system as well as my own personal consulting clients….
Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that…
The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle). As I tend to do on planes, I was listening to a podcast and doing some work. I was technically on vacation, but we hadn’t landed in our location yet…
Looking for a new ppc agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Since 2015, we’ve seen 6,500+ companies come through Credo with the goal of hiring a marketing agency. In this time, one fascinating trend has come up time and time again….
Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are four main reasons we see here at Credo that agencies and consultants struggle to close work, even when that referral is super warm and actively looking to work with someone….
I was recently emailing with a Credo client who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content marketing. We introduced him to two SaaS SEO agencies who were both within his budget, as discussed with this founder on the phone. Ultimately though, this founder decided to hire someone locally that they met in person,…
A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last month I was there (18 months later), it received ~60,000. While we did a lot of things (cranked up content production, actually started doing keyword research to inform content, hired…
If you own a website, you already know how important it is to keep an eye on how your site is performing so that your visitors have the best experience possible. Thankfully, Google offers tons of free tools that are great resources for gaining more insight about your website. But you might not have added Google Search Console to your list of invaluable resources from the search engine powerhouse just yet. And you should. It can assist you in finding…
Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re pricing themselves, if their proposed optimizations will move the needle on your business, or if they’re going to keep getting you results after the initial optimizations. At the same time, you also know that what you’ve been doing is not optimal and that there is…
Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still not getting the rankings you need to drive the traffic to your site that will drive your business? You may need to run an SEO site audit. SEO audits are one of the best ways to find out why your site isn’t getting the love from search engines that you think it deserves (and fix…
If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly) blog posts and our longer guides of which there are five. I started blogging in 2001, and early on built a pretty well followed (and linked to via blogrolls) blog…
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency. And why did he ultimately end up signing with someone we referred him to? Because I kept following up with him every month, without fail, while they were working through…
Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were going through the clients we had sent them in the recent past and discussing them. We do these monthly with our Preferred agencies, and often they turn into consulting sessions once we’re through the business side. This particular agency told me that their billing process worked this way: Client signs contract Agency sends content ideas…
I was once at a conference where the speaker on stage was talking about rank tracking and gleaning insights from rankings. Small business owners sat there dutifully and took notes on the common tools he recommended. Then someone in the audience took the mic during QA and said, “That’s all well and good, but what about when I need to crawl a site with 1,000,000 pages or track 40,000 keywords?” The speaker was dumbfounded. They had never thought about SEO…
My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms. — 🍌 John 🍌 (@JohnMu) January 22, 2019 Now, take this tweet with a grain of salt as it’s literally…
My wife and I arrived through the end of the tunnel at about 6,000 feet, having just hiked down about 650 stairs on the highest peak on Madeira. Madeira is a semi-autonomous island owned by Portugal and located about 300 miles off the coast of Africa. We were there on our babymoon, with my wife 7 months pregnant, and decided to go hiking as we are oriented to do. To get there we drove up an impossibly skinny road through…
In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for the industry! Thank you everyone for your contributions! We had 272 survey responses, and are now at work analyzing, visualizing, and writing up our discoveries! Stay tuned for a launch…
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