Credo Blog

SEO Articles, Tips and Marketing Insights

Challenges Of The Freelancer Nomadic Lifestyle

Posted by on June 20, 2016 in Business

There I was, sitting at a table outside under an umbrella in Mexico, looking over the infinity pool to the Pacific Ocean. I was drinking…

HubSpot vs Marketo

Posted by on June 13, 2016 in Business/Product Comparisons

HubSpot and Marketo are two of the more well-known marketing automation tools available. Both are publicly traded companies, both have their pros and cons. So…

Why Businesses Should Publish Editorial Content On A Schedule

Posted by on June 6, 2016 in Marketing Strategies

Content marketing is hard. If it was easy, everyone would be doing it and doing it well (obligatory link). Most businesses online are bought into the…

New on Credo – Pro Availability!

Posted by on June 1, 2016 in Announcements

Today I have an exciting announcement both for pros and businesses looking for marketing help – availability! Now when you go to a pro’s profile (here’s…

The Small Business Marketing Automation Stack

Posted by on May 30, 2016 in Marketing Strategies

I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things.  I’ve…

How To Communicate With Your Agency

Posted by on May 18, 2016 in Business/Consulting Strategies

One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…

Introducing Credo Pro – SaaS Edition

Posted by on May 11, 2016 in Announcements

Today I set live a whole new version of my company Credo. While I’ve been iterating on the original idea of generating leads for marketing…

Are you following up with dropped leads?

Posted by on April 29, 2016 in Pro Blog

I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising…

Never Negotiate Price, Only Scope

Posted by on April 29, 2016 in Pro Blog

When I do the occasional consulting project, I often get asked if I’ll do work for cheaper than what I quote. I’m not cheap to…

Don’t Anchor Yourself Too Low

Posted by on April 29, 2016 in Pro Blog

Do you ever have prospective clients telling you that you are too expensive for them? If this happens super early in the sales cycle, that’s…

3 Sales Techniques To Close More Business

Posted by on April 29, 2016 in Pro Blog

I get asked often by consultants and agencies for feedback about how they sell business. I see a lot of the sales discussions happening via…

How One Agency’s Consultative Sales Process Closes Better Business

Posted by on April 26, 2016 in Consulting Strategies/Sales

A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…

The Best Invoicing Software for Small Businesses

Posted by on April 12, 2016 in Business

Small businesses and freelancers rejoice! Invoicing sucks (let’s be honest) and is often a bigger time sink than we’d all like (much like proposals and…

How To Hire Growth Engineers

Posted by on March 30, 2016 in Growth

If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons…

Prioritizing Your Marketing Channels and Opportunities

Posted by on March 22, 2016 in Consulting Strategies/Marketing Strategies

Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize…

The Best WordPress Lead Generation Plugins for Businesses

Posted by on March 17, 2016 in Business/Marketing Strategies

There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins…

Does Ranking #1 In Google Still Matter?

Posted by on March 3, 2016 in Marketing Strategies

Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals…

6 Best SEO Website Crawling and Auditing Tools For Your Website

Posted by on March 1, 2016 in SEO Tactics

Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search…

How Sending My Leads to Credo Is Growing My Business

Posted by on February 26, 2016 in Consulting Strategies/Sales

Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…

Is The Time Finally Right For Marketing Management Consulting?

Posted by on February 18, 2016 in Business

The digital marketing industry is still young, having started in very nascent forms around 1996 with the first search engines, where all that mattered was…

The Marketing Email You Are Not Sending But Should Be

Posted by on February 9, 2016 in Marketing Strategies

Today I want to tell you about the email that we launched when I was at HotPads that outperformed our expectations, and it’s something that…

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