Credo Blog

SEO Articles, Tips and Marketing Insights

Announcing Credo’s new Lead Generation and Sales Strategy consultations

Posted by on August 1, 2018 in Announcements

Something I hear from marketers and agencies frequently is “we’re not ready to join Credo yet because we’re still working on our (sales process/lead generation)”….

The 7 SEO strategies that will help you rank higher on Google

Posted by on July 13, 2018 in SEO Tactics

The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional…

How to make and track clickable phone numbers online

Posted by on July 10, 2018 in Advertising

Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead…

How to get more B2B leads

Posted by on June 27, 2018 in Marketing Strategies

As a B2B business, your business lives and dies based on the leads you are getting. You need leads coming in so that you can…

How to convert website traffic into sales

Posted by on June 25, 2018 in Marketing Strategies

If you’re reading this, you’ve likely already read how to drive traffic to your website. Hopefully you’ve taken a few of those and implemented them…

What I learned about marketing from studying Warren Buffett’s investment ethos

Posted by on June 21, 2018 in Business

The best way to learn something is to study those who are the best in the world at their craft. Experts in other areas can…

Announcing the Credo Digital Marketing Jobs board

Posted by on June 19, 2018 in Announcements

For a long time, people have asked me to help them hire full time people. Whether a full time SEO, PPC specialist, or director of…

How to grow a business online in 2018

Posted by on June 14, 2018 in Marketing Strategies

Do you want to grow your business? Most entrepreneurs and marketers would say that they do. While there are those who are happy with where…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Industry Tuesday

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging…

How to write a good digital marketing project brief

Posted by on June 5, 2018 in Business

Over the last few years we’ve seen 1,500+ businesses and $14M+ in digital marketing spend come through Credo. In that time, I’ve learned a lot….

Screaming Frog Alternatives

Posted by on May 29, 2018 in Recommendations

If you’re doing SEO, then you probably know about Screaming Frog. Screaming Frog has long been the gold standard in website crawling for most sites….

Why SEO doesn’t get the budget it deserves

Posted by on May 22, 2018 in Business

If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe…

SEO services are dead.

Posted by on May 15, 2018 in Industry Tuesday

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…

How to use SEMrush for SEO competitor analysis

Posted by on May 8, 2018 in Marketing Strategies

If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of…

5 Marketing Lessons from an Overweight, Aging Professional Baseball Player

Posted by on May 1, 2018 in Marketing Strategies

Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.

Zapier SEO Teardown

Posted by on April 20, 2018 in Case Studies

You might know Zapier, the connector-of-services SaaS company that is known for being a remote team and making it easy to build integrations between the…

Case study: Analyzing Drip’s (@getdrip) SEO migration audit and efforts

Posted by on April 18, 2018 in Case Studies

If you haven’t heard of it, Drip is an email service provider that allows you to do smart tagging and segmenting of lists to dynamically…

CredoCast Season 3 is officially wrapped

Posted by on April 11, 2018 in Announcements

I started experimenting with podcasting a few years ago. It’s taken off over the last few years, and over that course of time I’ve somehow…

Getting SEO done in the enterprise, with Kristan Bauer

Posted by on March 29, 2018 in CredoCast/SEO

Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other…

How to use content upgrades to build your email list

Posted by on March 27, 2018 in Marketing Strategies

If you are publishing content, whether for your business or as an entrepreneurial figurehead, and not capturing subscribers and email addresses then you are leaving…