Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Where do people prefer to learn things online?

Posted by on October 19, 2021 in Marketing Strategies

There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…

What Vanguard’s investing principles can teach us about marketing

Posted by on October 18, 2021 in Business/Marketing Strategies/Uncategorized

Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…

Why businesses need to think beyond forms and chat bots to generate and close leads

Posted by on October 14, 2021 in Marketing Strategies

Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…

What are the most popular podcasting platforms in 2021?

Posted by on October 12, 2021 in Business/Marketing Strategies

Recently I saw a tweet from my acquaintance Justin Jackson over at where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…

Five mindset shifts that have made all the difference for my life and business

Posted by on October 11, 2021 in Business

I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes…

How to create an effective B2B lead magnet

Posted by on October 7, 2021 in B2B Marketing

Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.

How to optimize your Facebook Ads

Posted by on September 23, 2021 in Marketing Strategies/Social media

Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.

Why is marketing so expensive?

Posted by on September 13, 2021 in Uncategorized

Why does marketing cost so much? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel…

Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

5 steps to proper budgeting for digital marketing

Posted by on September 6, 2021 in Business/Hiring

Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges:…

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

How to evaluate a marketing agency’s website

Posted by on August 26, 2021 in Social media

Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.

Should you hire in-house or an agency for marketing?

Posted by on August 23, 2021 in Hiring a marketing provider

One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In…

What franchisors and franchisees need to know about digital marketing, with Jordan Choo from Kogneta

Posted by on August 19, 2021 in Small Business

One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…

Why you need to do the math on marketing before saying it’s too expensive

Posted by on August 16, 2021 in Business

It’s incredible to me how many times I’ve spoken with a company who hears a number for SEO, let’s say $2,500, and they say “Wow that’s too expensive! I can’t afford that!” But then I probe deeper and ask them what their goal is for SEO (in keeping with the…

The Value of Case Studies in B2B Marketing

Posted by on August 12, 2021 in B2B Marketing

Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.

How to build a marketing plan in 2021

Posted by on August 9, 2021 in Marketing Strategies

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly…

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

The 3 pillars of a holistic SEO framework

Posted by on July 12, 2021 in Marketing Strategies

Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying customers. This is why, as a tell-all KPI for digital marketers, conversion rates have become a crucial metric. To help you navigate the concept of…