Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

5 steps to proper budgeting for digital marketing

Posted by on September 6, 2021 in Business/Hiring

Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges:…

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

How to evaluate a marketing agency’s website

Posted by on August 26, 2021 in Social media

Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.

Should you hire in-house or an agency for marketing?

Posted by on August 23, 2021 in Hiring a marketing provider

One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In…

What franchisors and franchisees need to know about digital marketing, with Jordan Choo from Kogneta

Posted by on August 19, 2021 in Small Business

One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…

Why you need to do the math on marketing before saying it’s too expensive

Posted by on August 16, 2021 in Business

It’s incredible to me how many times I’ve spoken with a company who hears a number for SEO, let’s say $2,500, and they say “Wow that’s too expensive! I can’t afford that!” But then I probe deeper and ask them what their goal is for SEO (in keeping with the…

The Value of Case Studies in B2B Marketing

Posted by on August 12, 2021 in B2B Marketing

Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.

How to build a marketing plan in 2021

Posted by on August 9, 2021 in Marketing Strategies

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly…

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

The 3 pillars of a holistic SEO framework

Posted by on July 12, 2021 in Marketing Strategies

Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying customers. This is why, as a tell-all KPI for digital marketers, conversion rates have become a crucial metric. To help you navigate the concept of…

How specific of an agency should you look for?

Posted by on June 28, 2021 in Hiring a marketing provider

Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…

How to Drive Leads to Your Local Business

Posted by on June 24, 2021 in Business/Sales

With the rise of large companies like Amazon dominating the industry, small business owners and marketers are feeling the pressure. It can be difficult to compete with these eCommerce giants when you run a local brick-and-mortar business like HVAC companies or law firms that rely on foot traffic to make…

Google Ads vs Facebook Ads – the Differences and Similarities

Posted by on June 17, 2021 in Marketing Strategies/Product Comparisons

So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want to get the best results for your time and money. So, this is an important decision. We know making critical decisions like these can be…

CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…

Link Building Strategies for SEO

Posted by on June 10, 2021 in Marketing Strategies

Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links are the very foundation of the Internet. They’re how all of us navigate various pages and websites — and search engines use them to “crawl”…

Ok SEOs, it’s time to talk about backlink outreach

Posted by on June 9, 2021 in SEO Tactics

Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Millions (tens of? Hundreds of?) of words have been spilled onto the internet talking about…

How to hire the right PPC agency

Posted by on June 7, 2021 in Hiring/Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status…

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