Credo Blog

SEO Articles, Tips and Marketing Insights

How to do an SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…

Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…

Pros and cons of hiring a local marketing firm

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog…

Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re…

SEO Audit Checklist for 2019

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were…

The best enterprise SEO tools and platforms

Posted by on February 5, 2019 in Recommendations

I was once at a conference where the speaker on stage was talking about rank tracking and gleaning insights from rankings. Small business owners sat…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…

It’s time to approach SEO as an investment

Posted by on January 29, 2019 in Business

My wife and I arrived through the end of the tunnel at about 6,000 feet, having just hiked down about 650 stairs on the highest…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

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