Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Magento vs WooCommerce (which one is the better e-commerce solution?)

Posted by on May 27, 2021 in Product Comparisons

If you’re looking to get started with e-commerce and you aren’t sure where to begin, you may ask yourself which is the better platform, WooCommerce or Magento. The truth is that neither one is better. They’re just different, and they do different things. To figure out which is the best…

How to calculate ROAS

Posted by on May 24, 2021 in Marketing Strategies

 Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is simply to say that it is the revenue made from the dollars spent on advertising. ROAS does not take into account other expenses beyond ad…

How to connect Gravity Forms to your CRM

Posted by on May 17, 2021 in Sales

When I started Credo back in 2013, I had a WordPress site with Gravity Forms installed. One of my coaches likes to joke about this, mostly in the context of that we’ve built a real business off of that start. As a business generating leads, whether for yourself or others,…

9 Questions To Ask Potential SEO Clients

Posted by on May 13, 2021 in Consulting Strategies/Pro Blog/SEO

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…

B2B SaaS SEO – How to grow a software company with organic traffic

Posted by on May 10, 2021 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search results have become harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get first page or…

How to Find Amazon Keyword Research Data

Posted by on May 3, 2021 in Marketing Strategies

Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your listings on Amazon by using the right keywords. After all, Amazon is a search engine at heart with an algorithm of its own. However, compared…

What is growth marketing and does your business need it?

Posted by on April 29, 2021 in Growth

This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really…

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it ⁠— and you already know it if you have been in the marketing industry enough….

Why client expansion is an agency’s highest leverage

Posted by on April 22, 2021 in Pro Blog/Sales

 As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain clients for a longer period of time You trim back expenses Let’s be honest first, getting more leads and closing more of them is really…

Evergreen content: what it is and how it helps SEO

Posted by on April 19, 2021 in Marketing Strategies

Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content marketing strategy to drive more traffic to your website? If you want to see better results from content marketing, you need to make evergreen content…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which are easier…

7 Questions to Ask Your Prospective Amazon Marketing Agency

Posted by on April 12, 2021 in Hiring a marketing provider

  If you’re looking for a great success story in the world of online business, most people will point you in the direction of Amazon. What was once a garage business in the suburbs of Washington, DC, is now an inextricable part of the global internet. The online retail giant…

The most common reasons companies hire the wrong agency

Posted by on April 8, 2021 in Hiring a marketing provider

Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years…

The SEO proposals I used to close $288,000 in SEO consulting work

Posted by on April 5, 2021 in Case Studies/Sales

When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making enough to stay self-employed (and paying my half of our San Francisco expenses) or starting a new job. I was interviewing and had some great…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even…

How to motivate buyers (the carrots and sticks metaphor)

Posted by on March 29, 2021 in Marketing Strategies

When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this) when I was 12 years old. I loved riding horses. As a young teenager I took part in a lot of horse shows, mostly in…

The best proposal software 2021

Posted by on March 25, 2021 in Recommendations

Have you ever heard the term “there are only two guarantees in life”? Those are, of course: Death Taxes For (high ticket) service businesses, there’s a third guarantee: You have to send proposals and they’re not fun to make or send and prospects hate receiving them. This is a guarantee…

The best CRMs for marketing agencies

Posted by on March 22, 2021 in Sales

  Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a lot of my days thinking about sales and how agencies can be more successful. A question I hear time and time and time again…

How to hire a marketing agency

Posted by on March 18, 2021 in Hiring a marketing provider

Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm…

7 ways to lower your cost of acquisition (CAC)

Posted by on March 15, 2021 in Marketing Strategies

In marketing, there are many different terms that we all need to be familiar with. One of those is “cost of acquisition” or CAC, which in simple terms is “how much does it cost me to get a new customer?” The economics and recommendation of a “good CAC” varies based…

Why your prospects are ghosting you in the sales process

Posted by on March 10, 2021 in Sales

Are you trying to sell something to prospective clients, but keep getting ghosted in the process? If so, keep reading. Over the last 5.5 years on Credo, we’ve seen thousands of proposals go to prospects for marketing services. For a period of time these went through our systems, though now…

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