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Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…
With the rise of large companies like Amazon dominating the industry, small business owners and marketers are feeling the pressure. It can be difficult to compete with these eCommerce giants when you run a local brick-and-mortar business like HVAC companies or law firms that rely on foot traffic to make…
So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want to get the best results for your time and money. So, this is an important decision. We know making critical decisions like these can be…
Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…
Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links are the very foundation of the Internet. They’re how all of us navigate various pages and websites — and search engines use them to “crawl”…
Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Millions (tens of? Hundreds of?) of words have been spilled onto the internet talking about…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos…
What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status…
If you’re looking to get started with e-commerce and you aren’t sure where to begin, you may ask yourself which is the better platform, WooCommerce or Magento. The truth is that neither one is better. They’re just different, and they do different things. To figure out which is the best…
Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is simply to say that it is the revenue made from the dollars spent on advertising. ROAS does not take into account other expenses beyond ad…
When I started Credo back in 2013, I had a WordPress site with Gravity Forms installed. One of my coaches likes to joke about this, mostly in the context of that we’ve built a real business off of that start. As a business generating leads, whether for yourself or others,…
We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…
B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search results have become harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get first page or…
Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your listings on Amazon by using the right keywords. After all, Amazon is a search engine at heart with an algorithm of its own. However, compared…
This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really…
70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it — and you already know it if you have been in the marketing industry enough….
As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain clients for a longer period of time You trim back expenses Let’s be honest first, getting more leads and closing more of them is really…
Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content marketing strategy to drive more traffic to your website? If you want to see better results from content marketing, you need to make evergreen content…
For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which are easier…
If you’re looking for a great success story in the world of online business, most people will point you in the direction of Amazon. What was once a garage business in the suburbs of Washington, DC, is now an inextricable part of the global internet. The online retail giant…
Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years…
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