Credo Blog

SEO Articles, Tips and Marketing Insights

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

The best ecommerce podcasts for you to listen to in 2019

Posted by on January 10, 2019 in Business

Podcasting has grown significantly in the last five years: As has interest in areas like dropshipping (which is one small part of ecommerce overall): According…

How to build a marketing plan in 2019

Posted by on January 8, 2019 in Growth/Marketing Strategies

Studies show that marketers who set goals are more likely to report success over those who don’t by a whopping 429%. (Yes, you read that…

SEO Manager job description – Attract the right talent

Posted by on January 4, 2019 in Hiring

Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end…

How to actually get leads from your content upgrades

Posted by on December 18, 2018 in CredoCast/Marketing Strategies

“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…

ROI vs ROAS – What’s the difference?

Posted by on December 13, 2018 in Growth

When you’re speaking with an agency or consultant about them running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you may hear…

The top business podcasts we’re listening to at Credo

Posted by on December 11, 2018 in CredoCast/Entrepreneurship

  Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a…

When should CPG companies start investing in social ads?

Posted by on December 5, 2018 in CredoCast/Social Media

There’s a lot of advice out there about investing in social media advertising and how it’s the new wild west of advertising, with cheaper clicks…

How to diagnose a website traffic drop

Posted by on November 29, 2018 in Marketing Strategies

Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing…

What is Local SEO?

Posted by on November 13, 2018 in Business

Search engine optimization is a staple in any effective digital marketing strategy. It delivers people to your site who know exactly what they want, and…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can…

Smart vs Wise

Posted by on November 6, 2018 in CredoCast

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital…

What is inbound marketing?

Posted by on October 11, 2018 in Marketing Strategies

Digital marketing is a vast topic with new trends, research, and tactics emerging all the time. If you’re not constantly on the pulse, it can…

What is online marketing? Your guide to marketing a business online.

Posted by on October 4, 2018 in Marketing Strategies

It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like…

How to get more qualified leads for your business

Posted by on September 25, 2018 in Marketing Strategies

Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services…

SEO Manager Interview Questions – Questions to ask in an interview

Posted by on September 20, 2018 in Hiring

Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing….

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